Marketing management is now no longer a mystery in the chinese economy. All kinds of marketing theories or ideas. But, as always, the core of marketing management remains three key points: product or service, channel, market. As production capacity continues to expand, there is a growing number of producers and products are highly homogeneous. Consumers at this time also have different demand for purchases and demand for products has increased. Initially, producers began developing and rolling out products of different styles and appearances and registered trademarks for their own products。
During this period, the market economy was underdeveloped and material wealth was not abundant. As long as all producers produce their products, there is no need to worry about selling them, which is called “the daughter of the emperor”. Marketing is still in its infancy and people's demand for products is at the primary level. The concept of “drinking and not afraid of deep alleys” is also deeply accepted by the general public. The factory naturally has no incentive to market, and the ford car is always black。
However, they do not leave producers alone, as the copycats of competitors quickly appear. Marketing management has also developed considerably during this period, and the importance of channels has been exploited by a growing number of producers. As a result, there was a back-to-back play on the channel, and the distributor, as the owner of the channel, gradually moved away from the front desk。
The development of the domestic electricity sector, one of the most market-oriented industries in the country, has been marked by a shift in marketing management. The distributors had been successful in the early stages of the industry, but the competition for control of the channel had long been stifling. Zheng wen, who was well known in the past, did not hold the position in the case of a huge distribution contract with zhong zheng (of course, the bankruptcy of zheng wen was more a matter of self-management)。
In a few short years, hundreds of businesses have been opened in large and medium-sized cities throughout the country, creating a certain advantage. And started calling out to all the manufacturers, and whoever disagrees, withdrew from the mall。
Guly has chosen a self-built channel, and dong myung-ju is in ** and, although she has not lost, i am afraid she has paid a great price. Another electric giant, hail, too. So hail built his own channel and named his special store "hail 3c." but haier has no avalanche, and hale's products are still being sold in chains like the united states and sunin。
There is now an open or covert battle in all walks of life over channels. The garment industry, which used to be a distributor, is selling at the end of the day, and all the garment businesses with a certain strength are now building their own channels, seven wolves, ablaze, etc. Of course, these garment businesses are not one-size-fits-all, building their own distribution channels and maintaining distributor channels on the other。
Developments in all walks of life, and even changes in human society, are influenced or promoted by new technologies, including marketing management. With the growth of the internet industry, our lives have become increasingly unconnected. This new technology is transforming the world, changing all aspects of people's lives and corners。
Markets are vast and unattainable. But the internet changed everything! In the future, the market for any product will be networked, through which firms can face the market directly and the demand for consumption personality will be expressed at the first opportunity, thus facilitating the fulfilment of this demand. Businesses can “capture” markets. But which ones are the last ones? To become a hundred-year-old business? The answer is to put the three key points of marketing management in place. No product or service, no channel, no market less
