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  • One year of british accession, and the localization strategy achieves the advantages of globalizatio

       2015-02-04 770
    Key Point:Heel steady, full-power moving end3 february - 13 months ago, with shen boyangAs soon as the announcement of the appointment of the vice-president and president of the china district of inner, the world's largest social networking sitelInkedin was no longer a suspense; immediately thereafter, its chinese-language test version and chinese brand name, leigner, was officially launched on february 25. During the year, shen boyang completed the build-

    Heel steady, full-power moving end

    3 february - 13 months ago, with shen boyangAs soon as the announcement of the appointment of the vice-president and president of the china district of inner, the world's largest social networking sitelInkedin was no longer a suspense; immediately thereafter, its chinese-language test version and chinese brand name, “leigner”, was officially launched on february 25. During the year, shen boyang completed the build-up of a senior management team and a core team, which opened a good foundation in terms of people, structures and products; and doubled growth in both the number of users and the number of clients. At the same time, the leader has made it clear that the advantages of globalization are to be realized through an indigenous approach, creating a “global circle of elites” for chinese users, helping them to do more than their job and gaining more opportunities for development. In 2015, it will also independently develop mobile end-end products suitable for chinese users, further tilling the chinese market。

    Users are growing rapidly, and there's a trend towards professional socialization

    As of january 2015, the growth of chinese users in the united kingdom and the united kingdom had been encouraging, with more than 8 million registered users, and the number of new users a year had reached the sum of the past 10 years, with an average of 3. 2 times the number of new users per day at the beginning of 2014. Data from leading british users show that 60 per cent of the users registered before 2014 came from four major cities in the north, while 60 per cent of the new users in 2014 came mainly from new frontline cities such as chengdu, hangzhou, wuhan, suzhou, xi'an, nanjing and other areas. As the economic growth of the new front-line cities accelerates, investment increases, and job opportunities increase, professional social awareness among people in the workplace is growing. This trend has naturally been a positive factor in the growth of leading british users. The multiplication of users has been accompanied by a marked increase in user activity in leading china. In january 2015, monthly visits to the website increased by 82 per cent over the same period and monthly active users by 101 per cent. The leader has become the main workplace social platform for working elites. It is worth noting that, in the age of mobile internet, the number of visitors to the front-end mobile end of england has increased by 138 per cent over the same period and has already exceeded the number of pc-end views。

        

    Corporate client outreach is ahead of expectations and social recruitment leads are recognized

    In 2014, the number of business clients in leading china increased from less than 200 to over 300, almost doubling, covering dozens of industries, including information technology, the internet, automobiles, electronic manufacturing, finance, retail, education, manufacturing, and so on。

        

    These excellent companies set up corporate homepages and dedicated recruitment pages on the british platform, continuously publish news developments and job opportunities, interact with the world's 330 million job-market elites, build their employer and business brand image and achieve more efficient recruitment. Leadership and professionalism in talent recruitment and employer branding have been recognized by a growing number of human resource practitioners and industry experts. By meeting the pressing needs of these enterprises for chinese indigenous and global talent, the british have highlighted their unique advantages and played a prominent role in the rapid transformation and expansion of chinese enterprises。

    People, structures, products, three nuclear-driven. Localization strategy successfully advanced

    As vice-president of marketing, wei wei, and technical vice-president wang dy, took over, the team of british and chinese executives was set up. As the most well-recruited recruitment company, the british have been able to attract a pool of good and professional talent through their own platforms this year and are continuing to expand. Most of them graduate from first-class institutions of higher learning, both at home and abroad, with a complex background of transnational corporations and entrepreneurship, a group of young people with both a normative professional operation and entrepreneurial passion and dreams。

    When china’s leader was founded, he introduced a model of local vc-based start-up companies, and set up a full functional unit, reporting to china’s district president, shen boyang, who reported directly to the global ceo, which was also rare for foreign internet companies in china. Today, a year later, the chinese market has further strengthened its strategic position in the united kingdom, with the chinese team gaining more trust and ownership with its actions and achievements, and with greater commitment and support from headquarters。

    In order to meet the user needs of china, the united kingdom and china have undertaken a series of home-grown functional improvements and development of products this year, as well as numerous local cooperation. The bi-directional binding of the british and the untrusted, and the introduction of the british business cards allow users to expand their careers in the most expeditious manner. Given the stronger mobile-end application needs of chinese users, the lead china has decided to make an innovative and bold attempt to develop mobile-end products that are specific to the chinese market, so that the leader of a professional society can fly in 2015。

    Responsible editor: zhang dei

     
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