The office of the party network of provinces, autonomous communities and municipalities directly under the central government, and the office of the network of the xinjiang production construction corps:
With a view to strengthening “self-media” management, undermining the primary responsibility for content management of the website's information platform, and improving the mechanisms for regularizing management systems and promoting a good web-based public opinion culture, the following requirements are communicated:
1. Strict protection against counterfeiting. The website platform should enhance the registration, the proposed change of account number information, and the dynamic verification of chain account information to effectively prevent “self-media” counterfeiting. If the account information contains the name or logo of the party's political and military organs, the press, administrative divisions, etc., it must be manually checked, and if a forgery is detected, the services may not be provided。
2. Enhanced certification demonstration. The website platform for the production of information content in the areas of finance, education, health, justice, etc. Should be rigorously checked and the names of certified materials such as their service qualifications, professional qualifications, professional background, etc. Should be displayed on the home page of the account, with a label on their field. The website platform should suspend the provision of information dissemination services in the corresponding areas for those “self-media” whose qualifications have not been certified or whose qualifications have expired。
3. Normative labelling of sources of information. When publishing relevant information on current events, public policies, social events, etc., at home and abroad, “from the media”, the website platform should require it to accurately mark the source of information and display it in a prominent location. The use of self-generated photographs and videos requires the marking of the time, location, etc. For pictures and videos generated using the technology, the system generation needs to be clearly marked. The time and place of the incident must be specified when the old story is quoted。
4. Strengthening information authenticity management. The website platform should hold “self-media” accountable for the authenticity of the information they publish. When publishing information, the website platform should display the name of the `self-media' account on the information release page and not replace it with an anonymous user. The publication of information “from the media” must not be devoid of meaning, misrepresentation of the facts, and must not affect the authenticity of information by means of collating clippings or synthetic forgery。
5. Add a false content or controversial information label. “from the media” releases content containing fictional scenarios and dramas, and the website platform should require it to mark fictions or performance labels in a prominent manner. Website platforms are encouraged to dispute tags for disputed information and limit the flow of relevant information。
6. Improving the labelling of rumours. With regard to rumours relating to public policy, the livelihood of society and major emergencies, the website platform should mark rumours in a timely manner, display top-heavy messages in specific rumour searches, use algorithms to recommend ways to increase the incidence and impact of rumour messages。
7. Regulate the operation of accounts. The website platform should strictly enforce the number of registered accounts “one person, one enterprise, two” and prohibit individuals or enterprises from manipulating the “media” account matrix to disseminate illegal and undesirable information. The “media itself” should be required to carry out account-keeping activities in accordance with the law, not to collect negative information, rebuff old stories, fire social hotspots, consumer catastrophes, prevent loss of connection, advance attention, suspense, etc., and draw attention to other accounts and encourage the “media itself” to produce quality information. The website platform should enhance the validation of “media” account information and prevent the re-registration of accounts that have been closed under the law。
8. To identify the conditions under which profit-making powers may be granted. “from the media” must have no record of violations within three months of applying for the right to open for profit. In the event of a change in the subject of the account, the website platform shall be suspended or shall not be granted for profit within three months from the date of such change. For-profit approaches include, but are not limited to, advertising, content-sharing, electrician delivery, live reward, article or short video appreciation, knowledge payment, brand cooperation, etc。
9. Restrictions on the profitability of violations. The website platform should simultaneously suspend its profit-making powers in the event of a “media-based” ban, twice to three times the duration of the ban. The website platform should remove or not grant them profit-making privileges for the “self-media” marketing of low-profile, unsophisticated, anti-publicist images, multiple account-linking, social hotspots, etc. Website platforms should regularly report to the web-based services on restrictions on their “self-media” access。
10. Improving the number of fans management measures. The website platform should be verified and removed in a timely manner as a result of the increase in the number of “from the media” fans of irregularities. No new fans may be added to the ban “from the media” during the ban, and historical texts may not be presented at key points such as recommendations, lists, etc. “from the media”, which attracts attention to frequent incidents in social hot spots, permanently prohibits the creation of new fans, in serious cases, and emptys them of their full capacity. The website platform does not provide for fan transfer services。
Strengthening the management of mcn institutions belonging to the “media themselves”. The website platform should improve the mcn institutional management system and centralize the mcn institutions and their contracted accounts. On the home page of the “media” account, the name of the mcn institution to which the account belongs is clearly displayed. In the case of mcn agencies that use contracted accounts for multiple violations, the website platform should adopt measures such as suspension of profit-making authority, restriction of service provision, and re-entry。
12. Strict violation disposal. The website platform should identify and strictly address “media violations” in a timely manner. The “self-media” for the production and publication of rumours of social hotspots or matrix-based distributions that disseminate illegal and undesirable information have a negative impact are closed down and incorporated into the platform's blacklist account database and posted to the web service. The “self-media” in which rumours are transmitted should be dealt with through the removal of interactive functions, the cleaning of fans, the removal of profit-making privileges, bans, and closures. “the media” for the dissemination of information in the areas of finance, education, health, justice and so forth, without certification, should be dealt with by removing interactive functions, taboos, closures, etc。
13. Enhance exposure to typical cases. The website platform should strengthen the handling and exposure of violations “from the media”, create an educational section to alert, publish regularly typical cases of violations “from the media” and alert “from the media” to self-management。
Local web services are required to exercise effective territorial management responsibilities, enhance operational guidance and day-to-day supervision, conduct supervisory checks of websites of the type of information, social networking, live broadcasting, short video, knowledge questions and answers, forum communities, etc., and ensure that website platforms are properly followed up against the demands of their work and effectively strengthen “self-media” management。
Central network office of the secretary
5 july 2023
Focus on the micah
