“blueberry $6. 9 per box” “cinnamon twig 12. 5 per pound” and “cherry 19. 5 per pound” ... A number of consumers have recently found that some of the previous “fruit nobility” prices have become pro-people。
Price jumps are more evident in the wholesale market. In guangdong guangzhou, at the wholesale market for fruit and vegetables, at the end of june, the price of the cuisine was between $4 and $4. 5 per kilogram, compared to between $14 and $16 per kilogram for the same period last year。
Will there be a phenomenon of “fat farmers” while consumers achieve “free fruit”? How can the site respond positively to cyclical fluctuations in the fruit industry? Recently, journalists have conducted investigations。
This year's show: fresh fruit is on the market, production is rushing for more money
In the kofang agricultural estate, located in the town of mauanggao, guangdong, staff members were busy placing boxes on the branches. "it's over. Now it's cinnamon. At the peak, 4,000 pounds a day." since mid-may, the manager of the estate, zhong weilio, has not had much rest。
As a result of last winter's low temperatures and low rainfall, the main production area has seen a 10-year-old “super-long years”. As the world's largest production base for the millet, this year's production is expected to be about 630,000 tons. The home-grown zhong wei of the town of roots is inexcusable: “all the trees have almost been ploughed, and this has not been seen in many years”
Accomplished by weather conditions, crop management and other factors, high-quality, medium-to-late varieties of fruit-bearing trees, such as cinnamon branches, rice sprouts and cinnamon, often fluctuated between years, as reflected in “years and years” cycles. According to the initial movement, the total production of plume in the country is expected to reach 3. 45 million tons this year, a one-fold increase over the same period。
In the year of super year, do the farmers still make money
“everyone's trying to pick up, and the buyer comes out in a car and he knows he can't lose.” according to zhong wiello, “last year, the price of gills was high, but we have less than 5 per cent of the guacamole, hundreds of acres of orchards, and less than 100 pounds of fruit.” by the beginning of july, local cinnamon prices were about $3 to $8 per pound, rice and omelet prices were between $8 and $9 per pound, and electricians were more expensive, and most of the farmers were able to achieve a thin price premium。
For experienced farmers, the price impact is more of a “blower earner”. The overall maturity of the large cherries in liao ning dynasty this year was around a week later than last year, affected by the “spring of the spring” in march and low-temperature oligarchy in april, and the listing period overlaps with shandong and shaanxi production areas, pushing prices down. In a wholesale distribution centre located on the streets of the seven mountains in the new district of grande gimp, the representative type of “samito” is $10 to $35 per pound, a decrease of about 15 per cent over the same period。
“in march and april, the internet sold 70 to 120 pounds.” in the town of deli temple in liaoningwa, zai jia village planted 8 acres of cherries this year, 70 per cent of which were pre-established varieties planted by the facility, mainly through the faulty use of electricists。
“big cherry is the dominant industry in our region, growing on a large scale and with a high level of facilities, with production stabilizing at over 140,000 tons for three years.” the secretary-general of the grand cherry association of the kimberly new zone, myungyang, said that, under the guidance of the government, a relatively rational structure had been established that could be adapted to market diversification needs. A number of fruit-farmers have taken up commercialized and marketed varieties such as russia-8 and binkou, further reducing their business risks。
Expert analysis shows that the current wholesale prices of quality fruit show a ring and a year-on-year decline, largely influenced by seasonal factors and changes in the supply and demand situation of the varieties themselves. The chief analyst of fruit varieties of the agricultural market monitoring early warning team of the ministry of agriculture and rural development, jo joon, said that in june, fruit was heavily marketed, consumer choice was wide, and prices were generally under pressure. She also cautioned that profits from fruit production tended to decline, and that if producers pursued production blindly and did not lock their markets in advance, there was a risk of “facility”。
Overall capacity: accelerated expansion of selected fruits, significantly reduced scarcity and increased competition
Some of the previously expensive fruits have experienced significant price reductions, which, in addition to cyclical factors, have resulted from an overall increase in capacity。
In previous years, blueberries had been found only at certain times in large businesses and were not cheap. In a few years, quality and affordable blueberries can be bought in fruit shops at the end of the street。
Behind the consumer “blueberry freedom” is a rapidly growing industry. Data show that in 2024, our country had 1. 44 million acres of blueberry cultivation, an increase of 440,000 acres over 2020 and 1. 11 million acres over 2016; the total national production of blueberries was 780,000 tons, an increase of 430,000 tons and 630,000 tons over 2020 and 2016, respectively。
The new farmer from zhejiang zhejiang, swordfon, was an earlier blueberry grower. He remembers that when their company first went to yunnan six years ago, blueberries were planted in yunnan only sporadically, on a scale of only tens of thousands of acres. Over the past year, yunnan blueberries have grown to more than 200,000 acres and have become one of the country's main blueberries producing areas。
“may to july was the traditional peak of the national blueberries market and the year-round price downturn. Over the years, practitioners have been selling in the wrong season, growing more pre-maturized varieties and gradually filling the market slots.” in yunnan, dong's company invested 4,000 acres of blueberry base, initially measured in a financial model of about 17 months, which is now three to five years old。
“this year, the market has a larger volume and a wider surface, but lower prices.” in yunnan red river ha ni autonomous oblast, ma xiaolong, the head of the blueberry plantation base, described the current concentration delivery period in the mong production area as having ended, with output to be continued in some of the northern production areas around the end of august. This year, the company expanded its production of 500 acres in the mongland, with a total output of 1,700 tons, almost three times the last year, and unit prices fell by about 20 per cent each year。
Energy signals from the ground are transmitted in waves to the channel and wholesale markets. “there has been a marked change, the previous years have been salesmen looking for bases, and this year the market has begun to move towards a balance between supply and demand.” according to dong feng。
In the wholesale market for fruit in shandong chinan, in march the price of blueberries in sheds from yunnan, etc., was between $80 and $120 per kilogram; in june, local open-air blueberries were listed at between $16 and $50 per kilogram, compared to 24 and $60 per kilogram last june. “the length of blueberry sales is longer, consumers are more selective, and the price reduction is normal in terms of market patterns.” wang jian, manager of market recruitment planning。
The expansion of domestic production of good fruit is partly an indication of increased varieties and growing techniques. According to industry experts, our sweet cherries began to grow commercially on a scale 40 years ago, and 10 years ago they formed two dominant cultivation areas along the ring bay area and the railway line. Since 2020, the south-west high-altitude and north-west production regions have expanded rapidly, and the area of the southern production areas, such as the long triangle, is expected to increase further with the expansion of varieties with low-temperature demand。
“according to efficiency, in recent years, there has been an increase in the scale and capacity of fruit cultivation, such as blueberries, sun rose grapes and large cherries, which has significantly reduced scarcity and increased competition in markets.” zhao joon-chun stated that, in response to the risk of an imbalance in supply and demand in the fruit market, the main area of production needs high-quality development planning for the fruit industry, promoting quality and differentiated development and avoiding blind expansion of production capacity。
Short-term responses: improving production and marketing interfaces and reducing market distances
"the rubies are coming at 39 degrees north!" in late june, the mandarin square in the shanghai district of mandarin, which is home to sweet and juicy cherries, attracted many contacts and citizens。
“three years have passed since the launch of the grand cherry outside, with the addition of chengdu and hangzhou stations.” the introduction to myungyang and the presentation on the ground helped to raise brand name and reputation by leading orders to sell over hundreds of thousands of pounds per year, many of them returning visitors。
This year, dalian and shandong smokers joined forces to launch a joint offensive around the cherry industry. On the one hand, technology synergies will improve the quality of cherries in terms of facilities temperature control, foundational cultivation, etc., and on the other hand, market synergies will improve the data platform for the cherry industry in the ring bay, share production and marketing information and avoid price trampling due to centralized listing。
In shigee, the government has launched new initiatives around branding, electricity sales, etc. In the past year, china has hosted the china general assembly for the sun-yei-eye industry, organized events such as the qui-ei-tai gai festival, and the promotion of the main marketing area. The year has also seen the development of models for the customization of blind boxes and holiday scenes, the establishment of links with eight banks for the purchase of gill branches and the introduction of over $3 million of coupons for electricity producers。
“with regional public brand support, farmers can focus more on upgrading quality. The twigs that were bought this year from cooperatives and the diaspora are very good.” wu yuting, managing director, humble agricultural science and technology development co. Ltd., gaozhou, said that the company, in cooperation with institutions such as the agricultural institute, had introduced smart sorting devices, finely graded the twigs through gl, colours, defects, etc., and used low-temperature differential pre-cold technology to lock them up。
“at present, the average local price of the gills has risen steadily compared to previous years.” the deputy director-general, zhong su wei, a member of the party group of the mau mumi rural agricultural bureau. From 27 may to mid-june, the number of orders for the shigee shivering platform increased 21. 7 times over the same period. In addition, in 2023, the general customs administration established the country's first special fruit technology review base in shigee. Six new export countries and territories were added to the shigee export this year, while the export of shigee, which is subject to customs supervision, grew by 96. 8 per cent this year and the sales radius continued to widen。
A long-term vision: quality, chaining, professional excellence
Zhejiang gange county, in the grape shelf of song creek village in song creek village, 320 growers with scissors were focused on cutting branches. A special field test, the first special vocational competency assessment for grape cut in zhejiang, was held recently. One hundred and fifty-five experienced grape growers became the first certified “raisers” in zhejiang。
"the tree shapes of different grape varieties vary considerably, for example, from giant plume grapes to star shapes, and sun rose grapes to one shape, with different cutting techniques." chen qingshan, president of the pujiang county fruit industry association, introduced the improvement of fruit farming techniques, which helped to control fruit production and improve quality。
Great peak grape is a geographical marker product in pujiang county. “this year it is expected to be on the market around 20 july.” chen qinghong said that, last year, the first fruit was about $8. 5 per pound and the second fruit about $6. 00, and that the entire fruit period had barely been reduced. In addition, in recent years, pre-literated grape varieties such as “summer black” and “drunk gold”, as well as late-literated varieties such as “sun roses” “sapphire”, have been introduced in the county to facilitate the rationalization and optimization of cropping structures。
Good quality has always been key to competitiveness. “some of the relatively high-priced fruit varieties are also characterized by uneven quality and marked price differentiation. Some fruits are of poor quality and lower overall prices as a result of factors such as the degradation of varieties, unfavourable weather conditions, extensive management and inappropriate commercialization of post-harvest products.” zhao joon-chun said that the promotion of sustainable and healthy development of the industry was aimed at guiding the fruit-farmer from a simple pursuit of yield vectors and a shift in quality, strengthening control of the management and reprocessing of production, optimizing the quality of supply and avoiding disruption of market prices by low-quality fruit products。
“in the long run, if practitioners are to earn money, they cannot expand blindly or rely on scientific and technological efficiency gains.” in the eyes of tung sword peak, the area of blueberries in the country has increased rapidly, but there is still considerable room for improvement in terms of standardized planting, traceability, etc. In recent years, he had established the agricultural science and technology corporation, which had led a team to develop a decision-making platform for agricultural production management. Daily cost of production, pest monitoring, monitoring of alkalinity dynamics of irrigation, quality analysis of harvest ... Blueberry growth, translated into detailed monitoring data。
In shigee, a cute, delicate sip of ice cream has become a new pet for consumption this summer. In the processing workshops of the le bifeng industries technology co. Ltd. In gaozhou, fresh slurry made of fresh slurry, which was transformed into products such as beverages, ice cream, etc., through the stripping of shells, denuclearization and high pressure sterilization。
“this year we are catching up with the year of the twig, and we have worked with the bifeng to invest $50 million in several new ice cream production lines. Since the publication of the new product on 11 april, sales have reached $11 million.” suh zhi peng, head of mau's small-vision food company。
Deep processing has become an effective means of reducing production and increasing value from the plume. “processing to make ice cream can consume more than 2,800 kg of slurry throughout the year, equivalent to 7,200 kg of slurry.” seo zhipen said that the lumber harvest season, which was concentrated for about two months, had resulted in low-temperature storage of the lumber for processing, breaking seasonal limits and contributing to year-to-year iron fluctuations. In shigee, 25 leading companies have been nurtured, producing more than 100,000 tons annually and developing more than 30 products。
The fruit industry still has a long way to go. “as a whole, there is still greater uncertainty about the volatility of fruit production and price volatility and the difficulty of accurately predicting and regulating.” zhao joon-hyun said that the big data on the fruit chain still needed to be improved and that it was necessary to promote early identification of market risks, early warning, early warning, early control, innovative financial and insurance tools, and to build a multi-tiered system of insurance products, such as fruit tree cultivation insurance, weather index insurance and income insurance, in order to help farmers spread risks, secure returns and increase stability in industrial development。
