Secretary and president of the xinhua party
DeepMainstream mediaSystemic changeThis is the major strategic deployment of the 20th plenum of the party, and is an indispensable way for the mainstream media to adapt to the changing trends of the media in the context of the informationization and to better carry out the mission entrusted to them by the central party. Xinhua, as the party's news and public opinion centre, has to learn more about implementing xi jinping's cultural thinking, resolutely following the party's central decision-making deployment, anchoring the efforts made by xi jinping's secretary-general to xinhua to create a new, international, state-of-the-art media-wide effort to harness the features of the mainstream media for systemic change, promoting change in the media in a systematic way, reshaping the media system with deep-seated changes, and comprehensively enhancing the productivity and dissemination capacity of the national news agency of the mobile internet age。
Sticking to ideas to inspire scientific theory to lead systemic change in mainstream media
Since the 18th anniversary of the party, the general secretary of xi jinping has provided insight into the dynamics of the times, scientific control over the dynamics of media development, a series of important speeches on the evolution of media change, and a series of important directives, which have provided a profound articulation of the responsibilities, working principles, methodological paths, concrete initiatives for the development of media change, and have provided direction and follow-up to systemic changes in mainstream media。
The secretary-general of xi stated that “the media as a whole is constantly evolving, with the emergence of the whole media, the holographic media, the media as a whole, the media as a whole, the media as a whole, and the information everywhere, everywhere, everywhere, without anyone,” and that “the internet has become the main battleground in the struggle for public opinion”, stating that “whoever has the internet, will not be able to get through it for the long term” and that “whoever has the internet, has the power of the times”. General secretary xi stressed the need to “strengthen the building of a media-wide communications system and shape new patterns of mainstream public opinion”, noting that “the mainstream media must play a role as a model leader in the provision of high-quality content on the internet” and that “the pre-eminence of public opinion, intellectual leadership, cultural heritage, and the communications system serving the people” “the expansion of mainstream value-impact maps to make the voices of parties more accessible, wider and deeper”. The secretary-general of xi stressed that “it is important to maintain the right political direction, public opinion and value orientation” and “maintain the right innovation” and “maintenance the king” and “enhanced the thinking on the internet” by proposing “to promote media integration and build the media as a whole” and “to maximize the enabling role of new and emerging technologies such as artificial intelligence” and “to achieve effective integration of media resources and factors of production through process optimization and platform re-engineering”。
The secretary-general of xi jinping's important statement is that science answers a range of fundamental, strategic and critical issues such as what “why” and “how” systemic change in the mainstream media. Deepening the systemic changes in the mainstream media is ultimately about improving the communication, orientation, influence and credibility of mainstream media in the information age, consolidating mainstream values, mainstream public opinion, mainstream culture, enhancing the ability to shape leadership, better fulfilling the party's mission of promoting a culture of thought and culture, and better serving the general secretary and the party's central government. The chinese socialist ideology of xi's new era must always be upheld as a source of thought for change and a guide to due diligence. It must be firmly anchored in the right political direction in which the media evolves, so that innovation is right and change has its spirit。
As a party-led national news agency, the world news agency, xinhua, which brings statesmen's offices into the mainstream process of systemic change, uses learning to understand the party's innovative ideas as a “master entry point” and follows up on important statements made by the general secretary of xi jinping about the party's work in the news media, embedding a new era of marxist journalism, learning, learning, learning, learning, learning, learning, learning, learning, learning, learning, learning, learning from china's unique socialist ideology, party's central intentions, the demands of the new era of xi jinping, being loyal and modest, holding to the high ground of public opinion in the mobile internet era, self-awareing in the front of the mainstream media for systemic change, and being a “action” “head”。
Hold onTechnology empowermentMaking new applications of new technologies the backbone of news production and dissemination
Using the results of the information revolution, “exploring the use of artificial intelligence in news gathering, production, distribution, reception, feedback, and using mainstream values to harness `calculations' to improve opinion-led overall”, is a clear requirement of general secretary xi. In the age of intellectuals, artificial intelligence, who captures the winds of technological innovation, who captures the lifeblood of media change and wins the strategic vanguard. Systemic change in mainstream media is a profound transformation to adapt to information-based conditions to communicate ecological change and meet the new needs of audiences, and a self-renovation to explore new media business. To respond proactively to the call of the information age, cutting-edge technologies, such as the internet, big data, and generated artificial intelligence, should be integrated into the whole process of news production and dissemination, so as to truly act as engines of change in the media。
No technology, no xinhua. Xinhua has been a leader and promoter of technological innovation in the media since its inception, when it came to “a semi-radio”. In deepening systemic change in mainstream media, xinhua uses technology construction as a foundational strategic project, grasping the underlying logic of media technology construction, insisting on “enabling, not replacing”, rather than “trigger-killing” and “technology innovation, where business needs exist”。
At present, technological innovations such as artificial intelligence are entering an unprecedented period of intense activity. Based on business needs and resource endowments, xinhua insists on developing technology based on its own strengths, establishing algorithms based on mainstream values, generating information and knowledge through the convergence of news stories, ensuring that output content is correct, accurate and authoritative, actively exploring the practical path of artificial intelligence-enabled news production and dissemination, has launched more than 220 digital intellectual tools, held over 90 technology patents and developed 11 industry standards for large model applications in the news industry。
Taking advantage of the key elements of the “data + calculus” of the age of artificial intelligence, xinhua explores, integrates big data resources, builds a large news library, autonomously develops the smart production engine “associate editors”, develops a model of the domestic state-of-the-art reporting authority “new infrastructure” for the production and dissemination of information in the information age. Currently, the “appraisal assistant” covers 17 helper tools and more than 150 functions, and has the capacity to produce information, such as content generation, creative production, citation and knowledge enhancement, which are widely used by editorial journalists, greatly enhancing the efficiency of news production, improving content accuracy and enriching the form of news expression。
The integration of data and flow indicators across platforms, through technical means such as big data, and real-time integrated assessment of dissemination effects provide a practical path to the development of a “production-dissemination-responding” closed circle. Xinhua has focused on developing evaluation systems adapted to media-wide production and dissemination, making full use of the unique advantages of overseas layout, information gathering, data analysis, index development, launching the technology platform xinhua international communication index for real-time monitoring and analysis of the effectiveness of international communications in the country's mainstream media, using the mainstream media abroad as a monitoring sample, establishing a system of quantifiable, visual, traceable and comparable indicators, scientific assessment of external media coverage abroad, interaction, re-dissemination, etc., and developing a beidou navigation system for international communication capacity-building。
Technology empowers the production and dissemination of information, with a focus on effectively increasing the availability of quality information through new applications of new technologies, promoting the convergence of mainstream values over the internet, tilting them towards the move, and better adapting them to the trend towards fragmentation and differentiation, ultimately building on the influence of mainstream media. Xinhua has focused its resources more on new media, highlighting user awareness, providing power for high-quality and efficient production of all media articles with advanced technology and introducing more mobile, visualized, intelligent and socialized news and information products that fit the characteristics of internet communications. Promote the orderly development of new media terminal accounts, explore the development of impact-tracking assessment mechanisms with advanced technology, and further develop new media account clusters such as strong xinhua clients and shivering, weibo, weibo public, etc., to inject mainstream values into platform ecology, allowing both “positive energy” and “big traffic” to run and interact。
Sticking to research and empowerment, building the core of the mainstream media
ResearchIt is the greatest comparative advantage and core competitiveness of mainstream media in the age of artificial intelligence. No matter how technology changes, the logic of “discovering the good” does not change. Ai had no legs and had no access to the news site, much less access to first-hand information and exclusive coverage. It is only through solid research, direct to the ground, straight to the truth, straight to the nature, straight to the heart that the manuscripts can be given a “excellency” to maintain unique “penetration” in the mass of information。
The mainstream media deepen systemic change, requiring sustained efforts to inherit and develop research on “herbows” and “deep, practical, precise and effective” research on “the five-words” as proposed by xi jinping's general secretary, by conducting research and mapping, feeding into problems, finding ways, learning lessons, serving with more high-quality research results, xi jinping's general secretary and the party's central government; continuing research to change the etiquette style, advocating for a multiplicity of styles, seeking to “natural manguk” and creating more intellectual, linguistic and communication-oriented work; continuously improving the original capacity and level of content through research and accurate media coverage, and firmly pushing the dominant forces to advance into the main internet battlefield; and improving international communication, improving the ability to tell real, standing and all-round chinese stories about the new era, using china's perspective and position to report on the world, and to play a key role in reversing the pattern of international public opinion that is “strong and weak.”。
Xinhua is a researcher and researcher. Research and research have become deeply integrated into the red bloodline of xinhua and are the secret of xinhua's youth. In the light of the 95th year of xinhua, a large number of prominent journalists have emerged from the chinese press, leaving behind a large number of research articles on the population, which have resulted in a strong ethos of spirituality, etiquette and a heavy and plentiful culture。
Strengthening research and research is a permanent subject of due diligence by xinhua. In recent years, xinhua has insisted on comprehensive strengthening of research and research as an inherent requirement for deepening systemic change in mainstream media, forming a major research team under the direct leadership of the social party group, setting up major subject research interview rooms in 31 national branches, increasing the number of dedicated research journalists in overseas branches, organizing special training courses for young people in core research, training courses in major research and reporting, strengthening cruising bases, country observation sites, optimizing research incentives, and building a politically tough, highly skilled and hard-core researcher. By reaching out to the grass-roots, practical and popular levels, xinhua's research and studies are being carried out in a comprehensive manner, so that all the authors can truly become the general secretary of xi jinping and the party's central staff, listening directly at the grass-roots level, looking directly at the ears and eyes, so as to be able to “slowly look” around the world。
Consistent mechanisms to ensure that systemic change in mainstream media is smooth, smooth and sustainable
Systemic change in mainstream media is not an optimization of individual links, but a system re-engineering of processes; it is not an improvement in individual operations, but a structural re-engineering of career development. Only by reforming institutions, re-engineering processes and innovation systems, with better resource allocation, closer sectoral collaboration and a smoother business chain, can a stable, coordinated and efficient dynamic working mechanism be developed that will increasingly unleash the communications power of the mainstream media。
Xinhua has been proactive in adapting to profound changes in opinion ecology and media patterns in the age of artificial intelligence, combining its functional positioning, business processes, communication channels, etc., and has focused on creating process mechanisms that are in line with its characteristics and reflect its own rules. Since 2025, xinhua has been engaged in a systematic re-engineering of processing processes and operating systems through six working mechanisms, such as communication outreach, international news gathering, video news gathering and dissemination, translation, innovation in institutional media, technological empowerment, etc., to make technology enabling, smoother production processes, and a wider target audience, leading to a rapid, better and new “programming” scenario。
Strengthen multisectoral interconnectivity mechanisms and improve reporting timeliness. Xinhua is firmly committed to the concept of mobility priorities and promotes a deeper integration of the mining sector with the technical sector, the new media sector and the operational extension sector, which combines planning, resonance, seamless connectivity and clustering, allowing news stories to reach the target audience more quickly and precisely. In 2025, xinhua, thanks to its major news rapid response mechanism, followed major news leads from home and abroad around the clock. Key news material was “directly” available to new media outlets, with a 90 per cent global lead rate for major stories, surprises and hot news stories in chinese, a global launch rate of over 42 per cent for major international news stories and a growing influence of new media portal accounts. In the coverage of the 80th anniversary of the chinese people's war against japan and the victory of the world's anti-fascist war, xinhua's front-and-back coverage group worked in collaboration with the writing, photography and new media departments, and xi's secretary-general made important statements. The first round of 19 flashes was launched around the world, with pictures, e-mailed, e-mailed, and over 5,000 photographs were shown, and the topic of “sinhua's show” reached 1. 09 billion people. Hot searches took place over 39 hours, leading to phenomenon-level, heat wave transmission。
Sound mechanisms such as cross-sectoral combat, regional collaboration, etc. To enhance overall communication effectiveness. Xinhua is working to optimize a coordinated chain of command for internal reporting and external communications, to improve the immediate coordination of internal and external coordination mechanisms with the general service and branch offices, to strengthen rapid response capabilities for major emergencies and hotspots, both at home and in the sea, and to develop a global broadcasting system for the start-up zone, a rational division of labour and close collaboration. During the 20th plenum of the party, xinhua's multilingual teams concentrated their contributions and synchronized the transmission of authoritative information to the global roll, which was led by more than 6,000 domestic and external media, including associated press, reuters and others, to form a “multiplier effect” of multiple transmissions and layers. In the wake of the us military raid on venezuela, xinhua’s local journalists, in close association with the editorial department of the general bureau and the regional bureau, launched the news worldwide, while the general and regional bureaus quickly assembled their immediate surroundings into venezuela, covering all aspects of local political developments and productive life and becoming the country’s largest media coverage team。
As a “media in the media”, news agencies need to continuously optimize their contribution mechanisms to improve user coverage and reach across the board. Xinhua consolidates the authoritative distribution of manuscript lines, improves the capacity of new media lines, multiple external lines, quality reporting resources within the organization, integrates the services of new and traditional media users, individual audiences and institutional users, creates a variety of product patterns, covers all categories of users, and builds a modern integrated copying system。
The systemic change in the mainstream media is a profound revolution on the news front. Through its 95-year build-up, xinhua is well-established, strong, powerful and globally arrived, with a solid foundation and enabling conditions for systemic change in the mainstream media. Xinhua will further learn to follow xi jinping's philosophy of culture, resolutely follow the party's central decision-making and deployment, firmly grasp the cultural mission of the new era, firmly establish its foundations, maintain its innovativeness and comprehensiveness, strengthen its sense of purpose and will, accelerate the transformation of the national news agency in the information age, consolidate the prevailing public opinion on self-confidence, self-reliance and unity, and make a new and greater contribution to the overall promotion of nation-building and national renewal。
