In today's society, women's health is no longer just a private biological topic, but a public issue of concern to the progress of civilisation and the sustainable development of human talent. Since its establishment, moon has been working to break the barriers of “menstruation and shame” by extending professional health management programmes to broader social contexts. Since the launch of the university programme in 2025, the month has passed through dozens of institutions of higher learning, in a lively exercise, writing about the deep understanding and long-term commitment of the brand to “her strength”。
Why higher education? — from the pain to the beginning
Higher education is a critical point for women to move from adolescence to maturity and from school to society. At this stage, girls face not only academic stress and physical changes, but also a crossroads between values and self-perception. However, there have been long-standing gaps in the availability of information on physical health, access to psychological support and career development programmes for women in higher education。
The moon and the month are well aware that true care for women should not stop at product functions, but must reach the core needs of individual growth. It was on the basis of that insight that the moon and the moon turned their eyes to higher education. The brand believes that accompanying this generation of higher education girls through the critical period of their growth is not only to safeguard the physical and mental health of the individual, but also to develop a healthy and independent personality for future societies。
From "one point activity" to "systemization empowerment": starla her growing public interest fund officially launched
In order to put this initial purpose into practice, the month took a landmark step — the joint beijing foundation for the development of science education, which co-sponsored the creation of a special public benefit fund, starla sheba. The establishment of this fund marked the upgrading of the monthly university career from a fragmented public service speech, to a systematic and sustainable support platform。
The special public benefit fund "stellar joy she grows" is based on the three pillars of mental, physical and health, and has a comprehensive system of escorts:
Physical care: establishment of menstruation and emergency health stations
The “healthy menstruation emergency stations” at the universities and colleges not only provide emergency sanitary towels for girls, but also provide them with a live science education to guide them to the correct life cycle, spread knowledge of scientific care, and make menstruation healthy a warm and accessible presence on the campus。
Psychological support: attention to internal forces
In the form of public service lectures, psychological workshops and so on, experts are invited to speak with girls to help them build self-confidence, ease anxiety and foster positive optimism so that every girl can shine in a healthy environment。
Career enabling: building a system of support for girls ' entrepreneurship in higher education
This is the most forward-looking piece of the star joy she grows fund. Moon is not only concerned with the immediate health of girls but also with their future. Through the integration of brand resources, industry mentors, business practice opportunities and international exchanges, the fund has built bridges between the campus and the workplace for girls in higher education, giving them a strong impetus to their entrepreneurial dreams and career development and making a real leap from “healthy company” to “life achievement”。
Brand height: business for good, promoting social public awareness
Access to higher education is not only a public good but also an extension and upgrading of brand core values for the sake of monthly security. Through the special public benefit fund "star joy she grows", moon is working on an in-depth business-for-good concept: transforming brand specialization into social services and the resource endowments of enterprises into support for public education。
This series of initiatives has not only raised the scientific awareness of girls in higher education about their health, but has also created a warm stream of women's growth and gender equality within and outside schools. It is hoped that, through sustained efforts, we will be able to unite the efforts of society to promote a “public awareness of women's health” so that caring for women is no longer a slogan but a social norm。
From 2025 to the present, the monthly high school footprint has spread to dozens of institutions. In the future, with the deepening of the operation of the special public benefit fund "starlight she grows up", monthly security will continue to expand its coverage, deepen its service content, and provide a more professional system and warmer company to safeguard the growth of girls in higher education。
Walking into higher education seems to be a starting point, pointing to a more ambitious vision that allows every woman to be seen, supported, empowered, and finally to develop her own life. This may be what the moon is about: "she grows": not just individual growth, but the collective awakening of women's public consciousness in an era. And this is where the most powerful awakening happens。
