Executive summary:New mediaThe coming of time has led to newsDisseminationThere has been a trend towards fragmentation, which requires media and journalists to be able to handle information in a manner appropriate to the current environment。News coveragePlanningIt is an essential and central part of news releases, and it is an analysis of the context of the current era, an analysis of theoretical concepts, and an analysis of the problems that have arisen in the planning of news stories that have resulted in the optimization of news stories of the new media agePolicyI don't know。
Keywords: new media; news coverage; planning; strategy as science and technology develop rapidly, the dissemination of information enters the era when digital media prevail, the new media age. The most prominent feature of information dissemination in the new media age is the digital mode of communication, which is highly interactive with the audience and the most personalized information delivery and dissemination. In an era of ready and ready access to news and information, and in order to improve the quality of news in a timely and rapid manner, the planning and optimization of news stories has become the most topical topic for new media workers。
I. Planning of reporting
(i) the concept of journalism. The so-called news programming refers to the rational design and planning of a series of events in the news media by the editors in order to make the selection of the subject of the news available to meet the desired communication status and effectiveness, while constantly receiving feedback from society and simultaneously revising the previous design and design. At the practical level, the planning of news stories persists because the information resources themselves have the basic attributes of being recognized, excavated, configured and converted to use. In essence, journalism is an intellectual development based primarily on objects that can be used for dissemination, i. E. Objective facts; information needs of news readers; and objective conditions for news dissemination. The planning of news reports, although flexible, is not free of constraints: it is usually based on the basic principles of respect for facts, flexibility, practicality and effectiveness and innovation. This suggests that the planning of news reports does not escape objective facts to fabricate, nor does it operate at will, regardless of the subjective nature of the subject。
(ii) type of media coverage. The pattern of media planning varies among the different media, and it is also a charming manifestation of media planning, which, according to different judgement criteria, can be divided into different categories. Reporting on the state of the object as a criterion for classification could be divided into predictable and unpredictable reporting. Predictable news programming refers to incident and non-incidental news programming that is available in advance. The beijing winter olympics and the celebration of the 100th anniversary of the communist party of china, for example, are news stories that are available in advance. Unforeseen news-reporting schemes refer to the planning of unforeseen and unexpected events, such as car accidents, fires, etc., where reports of such news or events cannot be planned in advance, most of them immediately after an incident. The operational timing of the planning of the reports is used as a criterion, which can be divided into cyclical and non-cyclical news programming. The so-called cyclical planning of news reports refers to the routine planning of the news production department, which usually targets regular events and reports systematically on a yearly, monthly and daily basis. Non-cyclical news programming refers to planning that requires ad hoc reporting in response to an emergency situation and is not normally included in routine reporting planning, reporting immediately after an incident, and is a planning for reporting that needs to be tailored. While certain important events and conference news coverage can be planned well in advance and, as a matter of course, cyclical, it takes a great deal of time and effort to do so because of the particular importance of the content. Reporting on planned operational programmes as a criterion for classification can be divided into independent and action-oriented stories. With regard to independent reporting, it usually means that it is not linked to other events or activities, that the news report exists independently, that the planning team reports on this news event on its own and that the planners are usually on the sidelines to provide objective coverage. By definition, it refers to the connection and interaction between the events in the news and other events. The organizers are also involved in activities other than the planning of the news, such as the planning of public goods, in which they also play the role of “party”。
(iii) the role of journalism planning。
