On the afternoon of august 17thQuestionThe report card for the first half of 2016 was handed over。
Financial reportsIt's the first half of the yearIncomeRmb 67. 686 billion (us$ 1,0207 million), compared to the same period last yearGrowth48 per cent. The profit of operating is rmb 27,727 million ($4,181 million), an increase of 43 per cent over the same period last year. The profit during the period was rmb 20,148 million ($3,038 million), an increase of 41 per cent over the same period last year。
And..WessonThe number of consolidated monthly active accounts with wechat reached 806 million, an increase of 34 per cent over the same period; the number of registered users of the micro-intelligence enterprise has exceeded 20 million。
“in the second quarter, our platforms and operations, including social and media platforms, games, digital content, advertising and payment services, continued to grow steadily. Our strategic initiatives have consolidated ecosystems and strengthened our ability to bring the best entertainment content to users.”
Maarten, for example, combines qq music with china music corporation, stating that this will help users find new music, help artists reach more fans and help record companies explore new business models。
In addition, he mentioned that the developer of the telecommunication investment mobile game, supercell, had increased the upstream outreach of telecommunication to the global game market。
“we believe that quality content, combined with user groups, distribution capabilities and precision referral techniques, will enable us and our partners to better exploit the business opportunities of the rapidly developing digital entertainment market.” maurten put it。
Prominent increase in revenue from advertising
According to non-general accounting standards, the first half of the period in which a business was conducted was rmb 28,171 million ($4,248 million), an increase of 43 per cent over the same period last year; rmb 21,630 million ($3,262 million), an increase of 41 per cent over the same period last year; and the net profit rate fell from 34 per cent to 32 per cent from the same period last year。
The income from the second quarter of the bulletin remained high, with total income of 35,691 million yuan ($5,382 million), an increase of 52 per cent over the same period last year。
On value-added services, income from value-added services operations in the second quarter increased by 39 per cent to 25. 680 billion yuan in the second quarter of 2016. Income from online games grew by 32 per cent to rmb 17,124 million. This increase is mainly due to the contribution of players to the major smartphone games of combat and role-playing, as well as to the lower contribution from several pc games. The income of social networks grew by 57 per cent to rmb 8,556 million. This increase was driven mainly by the growth in the sale of virtual proprietors and income from subscription services (especially digital content services such as video, music and literature)。
In the area of advertising on the internet, the income from advertising on the internet in the second quarter increased by 60 per cent to $6,532 million in the second quarter of 2016. The increase in income from effective advertising is 80 per cent to rmb 3,697 million, mainly reflecting the increase in income from effective advertising from micro-trust friend circles, mobile news applications and micro-trust public accounts. The increase in advertising revenue from brands increased by 41 per cent to rmb 2,835 million, driven mainly by the increase in news and video revenues。
Revenues from other businesses increased by 275 per cent from rmb 3,479 million in the second quarter of 2016. This increase is mainly due to the increase in income from payments for related services and cloud services。
We've got over 20 million users
The newsletter published the latest data on twitter in the financial paper — in the case of twitter and wechat, monthly active accounts amounted to 806 million, an increase of 34 per cent over the same period; the number of registered users of the micro-intelligence enterprise for internal office automation exceeded 20 million。
“the participation of users has been enhanced through the enrichment of twitter city services, the opening of city service portals to a larger number of third- and fourth-line urban users in china and the introduction of e-membership cards (businesses can issue electronic cards to their clients to replace entity membership cards). @ambassah: #jan25。
And the number of qqq monthly active accounts reached 899 million, an increase of 7 per cent over the same period last year. Qqq's smart terminal monthly active account reached 667 million, an increase of 6 per cent over the same period last year。
In addition, reference was made to strategies for online games and digital content operations in recent months。
These include the expansion of digital music operations through the integration of qqq music and the operation of china music corporation, another leading music stream media platform; the acquisition of most of the shares in the development of games such as tribal conflict and tribal conflict: royal war to deepen the influence of mobile games by sponsoring consortiums; the consolidation of the upstream impact of our web-based video operations through further investment in film-based television studios and home-made projects; and the development of web-based literary services to increase sustainable and healthy revenues for authors and industries by working closely with peers to combat piracy。
During the season, it was reported that steady progress had been made on other important strategies, such as the establishment of mobile telecommunication ecosystems for users of twitter and qq-phone versions, the upgrading of business communications products, the enhancement of cloud service capacity and the customer base, and the promotion of user use of telecommunication payment solutions in commodity transactions。
As at 30 june 2016, the net cash on call was rmb 24,037 million. On june 30, 2016, the fair value of the published investment company's interests (including associated companies and available financial assets) was rmb 80 billion。
