In january 2015, samsung published the fourth quarter of 2014. The data show that in the fourth quarter, the profits from the three stars were 5. 3 trillion won (approximately $4. 88 billion), while the profits were 52. 7 trillion won (approximately $48 billion), a decline of 36 per cent over the same period and a total annual operating profits of 25 trillion won, a decrease of 11. 8 trillion won over 2013, the lowest since 2011。
The net profit of tristar electronics has also fallen over several consecutive quarters
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Reason one: inadequate incentives for innovation
Behind the data can be said to be a lack of capacity for innovation. For consumers, hard power without real innovation and too hard products, selling high-priced television products under high-quality banners is only a minute to be abandoned by users and abandoned by the market. According to the korean federation, data released by the market research institute npddisplaysearch show that, based on sales in the third quarter of 2014, samsung and lg electronics accounted for 9. 4 per cent and 3. 6 per cent of the chinese television market, respectively. While these two major brands are among the top two in the global television market, they are caught in a bitter battle in china。
In the chinese market, the television brands with higher occupancy rates than tristar electronics are haisong, sengwei, tcl and long rainbow, and the same are higher than lg electronics, kanja, sharp, sony and haile. In the first quarter of 2014, samsung and lg electronics accounted for 11. 3 per cent of the chinese television market and 14. 2 per cent of the second quarter. According to performance projections for the first three quarters, the fourth quarter of three-star electronics and lg electronics will also be above 10 per cent. The analysis suggests that these two major brands have difficulty showing up on the chinese television market, compared to the fact that they do not have a price advantage compared to chinese national brands。
Reason 2: mode lags
Similarly, the chinese market also suffers from a lack of growth in samsung television, which has nothing to do with the development and operation of samsung products. Tristar brand and technology build-up are strong, but they are lagging behind in models, and internet models and mobile internet models have led to ecosystem-level wars, which may also be the most important weapon in bringing down the tristar. It is well known that with the spread of smart television, consumers need not only systems and hardware, but also cloud services and software ecology, where the chinese brand is much better than the tristar。
According to industry analysts, china is the core producer of global television, and the country’s major brands of colored electricity, though not as old as japan’s, have grown with china’s economic rise and changes in consumer consumption, so that the country’s brand is more aware of the real needs of domestic consumers. In terms of brand influence, the power of national paint technology has increased significantly, especially in the upstream sector, which has led to a rapid rise in the market position of national product cards。
Responsible editor: zhang dei
