Introduction
01, “when i started the millet, my idea was that, no matter how big the company can do in the future, we have to make it into a company that can engage users like a small restaurant. The boss and every guest who comes to dinner are friends. This is the way a friend can grow in the long term.”
02, “anything has to be `continue'”
Ii. Participation presentation
1. “full the concept and then magnify the sound through the market, making a powerful marketing event.”
“the three principles of participation - three strategies: making explosives, making fans, making media. Three tactics: open participation at nodes, design of interaction, proliferation of incidents. “the explosives are a product strategy. The product planning phase needs to be ambitious for only one, and to do so must be at the top of the product market. ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Products
3. “a user model is greater than any project model” (the greatest demand of people to know in advance, to satisfy them as much as possible, and then to stand for you as a master, a virtuous circle. Of course, if you understand this and want to do more than that, you have to leave the trouble to yourself and give it easy to others. This is what the book says about “minimizing user participation costs”
"user experience is "good use." translation into the design language is the subject of ui/ue, but `who designs' is the most important prerequisite.”
Iv. Branding
5. “not in the brain, but in the brain.” (the so-called user habits must not have appeared in vain, and every change from the time of dinosaurs to the time of modern life is something to follow. Thus, it is important to get into the head of the target user first, to find a breakthrough and to fight for death
6. “the classic brand positioning theory is how to create and dominate a new class of products that are different in the minds of potential users. The victory of the rice brand is the victory of the new type of internet phone."
7. “look at the femininity killers in other fields, and study carefully the ads they used to play, not as simple marketing, but as fortification”
8, "user's real sense of brands." (if you don't want to go, don't try to hide or exaggerate the real effects of the product, and if you look at the consumer as a fool, it's you who're the dumbest. The best way to do that is to be honest with the product, so that users have a surprise when they get the product
“the traditional industry's brand path is to destroy its visibility, then to make its reputation, and finally to maintain its loyalty. Internet enterprises, because of the brand name of their products, usually make a reputation and then become visible. “mi brands, initially focused on loyalty, and the process was continually strengthened through reputational dissemination, so that we became involved in visibility only when we reached a critical mass.” (the brands were largely based on the product itself to create a reputation that could be passed on through their mouths, and how they could be disseminated without paying a penny for you, especially for the first faithful users. Whatever your products and entrepreneurial projects are, i suggest you pick up a few areas of your own business, and then take a few representatives of your fanatical fans in each of them, and build a small inner cluster, giving them enough respect, voice and feedback, which is a good living of the fan economy. You have to believe that they spend their energy, time and money on these people, and that in the future they will surprise you with a high return of not knowing how many times
10. “decentreized internet will in the future divide countless interest groups.” (the crowds that gather at the centre of interest are far more loyal than they are to the concept and to the money. Why do humans talk in circles? It's only interests, it's interests, it's interests, it's interests, it's what you say that makes a person who is not familiar believe
11, "each product needs its own wooden box and needs to find its own blast point." (different marketing is the best way to remember you. Like a pair of twins, if you want someone to remember you, you can dye your hair the simplest, of course. But with its obvious differential advantage, it's hard to imagine. While entrepreneurship is also a force of thousands, he is not a standard streaming line, but rather how to quickly find his strengths one, two, three is a secret weapon.) more cases of millimetres are brought to the attention of [case studies] id:anliyanjiu and respond to micha. Look
12. “the duration of the launch should not exceed 90 minutes, as this is the threshold of listener fatigue.” (this common sense seems to be very detailed, and often crucial.)
13: “for example, inviting a star to speak for 5 million dollars, but only 10 million mediums, which are five times more than 10 times more than the cost of speaking for themselves, or a dragonflies and a shot at the bottom.”
14. “the internet public relations must not get angry.” there is no reason why the chinese have always liked it. The qing is self-satisfied
New media pages
“we firmly believe that the profits of internet mobile phones are not made from hardware, but that the future, like internet products, is driven by value-added business.”
16. “the enterprise operates from the content of the media to its services and marketing.”
17, “in this age of reading maps, mi attaches great importance to the positive impact of fine graphic design on the operation of new media content. We have professional designers for operational teams such as weibo, weibo, forum, etc. To ensure that the content of the operation becomes more popular and proactive.”
“user relations: the weaker the user relationship, the weaker the transfer of trust and the less effective the proliferation of incidents with a sense of participation. We believe in strong relationships, followed by qqq space and forums and finally weibo. In particular, 99 per cent of users are weak for many microblogging megavs.”
“it is true that qqq space has been in operation in the country for a long time, with market penetration in chinese internet-based blog-based products, reaching 130 million people.”
20, “if we use twitter as a marketing platform, this is tantamount to a dead end. On the basis of natural relationships, twitter is better suited as a service platform. (any hard and rape-like marketing will be blocked in the age of mobile connectivity.)
21: “mi forum, the product becomes content once it is sold.” (it turns out that someone else’s platform works well, and they need their own pool to sink their users and content, but it's a long-term thing that needs a patient team to run
Vi. Services
“the management philosophy of bottom fishing is that you must first demonstrate the respect and trust of your own staff, so that when you serve your users, you truly consider the service to be his own.” “respect” is always the first principle. Think about what the users need. Think about what the employees need
23, “the company that earns tips does not serve its guests well, which must stop. ... We take the products, the services, and let the users like us. Users like us, give us a tip, we'll make this consumption."
24, “can mi house build a rice house theme shop in different places, along the lines of a coffee shop? Home, perhaps, should be filled with personality rather than a one-size-fits-all
“initiatives need to choose the big market, find the best team and prepare enough money.”
26, “i think that people are children of an environment in which, in an environment that is beautiful to its clients and accessible to its employees, it is inevitable for its employees to consider service as a necessity.” (you can only be respected if you respect others, as can your business, and this invisible spirit is passed on.)
Vii. Design section
27, when you recommend to a friend, you don't say "mi phone" is extraordinary, do you? "mi phone is fast."
“procedure points are divided into selling points, which users are willing to pay for, but for which users are not. The definition of points of sale is divided into two categories: primary and secondary. There's only one point of sale, so the user remembers, and if you say three or four, you don't. The secondary selling point is a subsidiary description level, typically two to three
“the national picture says ‘black and white.’ the design must remain white." suspended marketing
30, "a picture of winning words... How to design a picture of winning words." : simple and direct; senseable; suitable for mobile devices to read.” (human dependence on and trust in vision is much higher than hearing. If you can't find lin chi ling's sister, you better write 140 characters or make an amazing poster
Viii. Conclusion
31 “subculture is a compulsory subject for product managers”
“you'll find that behind all these good designs is the same thought: to be in love, to be in care, to be injected with a sense of purpose, to be transformed from an inactive industrial product into a symbol of concern for natural life, so that the object itself can flow out of comfort.” (people need love, and more and more so.) it is easy to grasp this point, both in design and in entrepreneurship
“i have always believed that it is not business, but philosophy, literature or art that can travel through time.”
“life is a practice, see yourself, see the world, see the living.”
