After 20 years of selling fruit, yu hui yong of the “fruit madman” finally knocked down the bell harbor with more than 5,000 stores。
On 16 january, the 100-percent garden officially landed at the port of exchange, with the stock code 02411. Hk, which opened 16 per cent on the first day of the market and is now reported at hk$ 6. 52, with a distribution price of hk$ 5. 6 per share, at a total market value of hk$ 10. 29 billion。
The path to the marketing of the orchards is one wave at a time and one wave at a time of deep market and hong kong stock market. This was also the fourth impact on ipo in a three-year period, during which the flood of nine fruit products became the “first share of fruit”。
According to the frost sullivan report, in terms of the value of fruit retail sales in 2021, the orchards rank first among all retail enterprises selling fruit in china. However, the retailing of fruit is highly fragmented, with the centenary of the orchards being over 1. 0 per cent, with the top five participants collectively accounting for 3. 6 per cent of the market。
According to the book, there are currently more than 5645 establishments in the network of establishments located under the horticulture line, covering 22 provinces and cities throughout the country, with more than 140 cities, mainly concentrated in high-flow areas such as residential areas and commercial streets. In 2021, 100 billion people were collected from the orchards, amounting to 10,289 million yuan, with a profit of 250 million。
The orchards were the first of the country's “fruit-run business chain” and yu huiyong was able to cross the river with stones, and the entrepreneurship process turned upside down。
Before ipo, yu huiyong held 25. 60 per cent of the direct shares of the orchards and was the first largest shareholder. At the same time, he held 9. 82 per cent of the shares of the orchards and approximately 35. 38 per cent of the shares of the couple together with his wife, xu yan lin, by holding shenzhen hee lin, the hong hound and the constant italian investment. On the basis of opening prices, mr. And mrs. Yu huiyong are home to approximately hk$ 3. 6 billion。
After 20 years of running, seven years of loss and seven years of “euphorics breaking into a china shop”, the garden has been flooded with giants, and the new electrician industry has risen and fallen. On the eve of the market, the issue of the irregular classification of fruits in the binoculars and the sale of overnight spoiled fruits also received widespread attention, leaving the remaining challenges to be met。
Dropping the iron job, 60 years later, the couple sells fruit, and the start-up process is "nine lifetimes."
In 1968, yu huiyong was born in a village in jiangxi, where he was assigned to study and develop edible fungi after graduating from the agricultural university of jiangxi。
In addition to the day after day's work of “iron jobs”, yu hui has set up a business in shenzhen in the south with 200,000 yuan in her pocket. The wealth of agricultural experience has allowed him to observe agile opportunities in the fruit retail sector. He found that almost all of the red rich apples available at the shenzhen fruit market were imported from korea and japan. Later, in the shenzhen business journal, yu hye-yong advertised the shandong red foos apples, taking them directly from the plantation, selling them at relatively low prices, and promising to send them to the consumer, finally causing the shandong red foos apples to go red in shenzhen and supply them。
At the same time, the domestic sale of fruit was either a large business or a small shopkeeper. Since there was a chain of trades, why was there no fruit alone? The orchards were born. In 2002, a chinese english teacher, seo yan lin, was in jiangxi at the beginning of the year, and in 2002 her husband, yu huiyong, joined her husband in opening her first gardening shop in shenzhen。
Initially, the centenary was based on a traditional association model, with maintenance costs gradually increasing as the number of affiliated firms increased, and the membership fees were low. Combined with the instability of the supply chain, the orchards have been in deficit for the first seven years。
In the management of the orchards, tsui ying lin was very successful and, after taking office, she withdrew over 3,000 square metres of distribution centres from the orchards and moved the entire distribution to the wholesale market. “from more than 3,000 square metres to a 300 square metres iron house, the sun is particularly hot in a sun-burning room, the buildings are separated from offices for insulation, the buildings are decentralized, there are no bases, everything is extracted directly from the wholesale market, and the costs are dropped immediately. Seo yan lin thus laid down her position in the business.” yu huiyong said so。
At the time of the business bottleneck, yu huiyong had asked rhang, who had rejected the orchards using statistical principles, “the fruit is a common commodity and the chain is a conventional pattern. The absence of a chain of giants in a western class of this size suggests that it is not business-like.”
But yu jie-gyu didn't want to say, “if we're going to count for nearly five years or nearly 50 years, what if we're going to count for 500 years?” it's a hypocritical proposition. I don't believe it."
"sales fruits like mcdonald's, with the goal of continuing to expand the land." in 2015, a hundred orchard doors were broken, and yu hui yong was given a nickname called “the fruit mad”. At the same time, the orchards opened their doors to capital, and before ipo, they had seven rounds of financing, behind which there was a well-known investment in the sky map, guang xinde and the former sea. Among them, the sky map was the first institutional investor in the orchards and is now the largest institutional investor in the orchards。
The pace of start-up of gardens has been further accelerated with 925 new establishments, 695 new establishments and 865 new establishments from 2019 to 2021. To date, the total number of gardens and gardens stands at 5613, of which 5594, or 99. 6 per cent, are affiliated。
In the exploration of the “fruit business chain”, the current network of retail outlets of the orchards consists of three parts: self-employed stores, union stores established by self-recruited and supervised by the union stores (self-administered union stores), union stores operated by unionists and supervised by regional agents in designated areas。
Ten billion dollars a year at a net interest rate of only 3 per cent
As in the snow of the new tea industry, the stock book opening the 100-percent garden has surprised to discover that the company is in a difficult position to earn money when it sells high-priced fruit。
The centrist is located in the middle and high-end brands, with the main boosters of fruit and high-priced national fruit, and the site of the shop is largely located in the middle- and second-line urban-populated business circles and communities, with a target group of women with a certain level of economic ability, a certain degree of awareness of fruit and a desire for quality of life。
Between 2019 and 2021, the operational income of the orchards was approximately 8,976 million yuan, 8,854 million yuan and 10,289 million yuan, respectively, and, for the first time in 2021, it was 10 billion yuan. In the first half of 2022, the operational income from the orchards was approximately $5,915 million, an increase of 7 per cent over the same period。
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