At 2 p. M. On march 31st, xinhua house (journalist lee chang), beijing weather is clear in the early springs, and vintage is very interesting in beijing's zhongyang district. In the cafe, where entrepreneurship is the subject, the director of overseas estates, li myung-sung, and several executives are explaining to the media a new strategy for overseas property, seagull iv。
To organize a "backpacker management model."
“we will not review the indicators this year. Power is given to the backpacker, then the bonus is paid by yourself, and then you'll give the money to who you want. What am i supposed to test you for? All i ask is that when you manage financial indicators, your indicator system is just as good as my listed company, and i also want your net lending ratio, which is better than last month's.” in li's view, “this is called joint enterprise, a model that is much more conducive to long-term enterprise development than full-scale equity”。
“however, developing such partnerships requires a culture of enterprise. Open first. You're willing to share your views with others and listen to different views. The second thing to be transparent is to be able to let others know what you're doing, to share your own experience with others, to really lower costs, to put efficiency on the table”, li ming said, “today i'm wearing a flower shirt, or i'm open.”
And what is the most important part of seagull iv's backpacker's plan, is how to evaluate each individual's contribution with the corresponding incentive system? In response, li ming stated that the “seagull ii” system, which was introduced in the ocean 10 years ago, could already well carry this function, “we rely more on information systems than on organizational or personal evaluations, which are more objective”。
Full exit from third-line cities focused on improving sexual demand
In 2014, additional land reserves in the ocean were 7 million square metres, 40 per cent of which were in front-line cities and 60 per cent in second-line cities. At the same time, in the past year, ocean properties will also be sold 6 million square metres of land in three or four-line cities. Li ming stated on the ground that “ocean ocean has been completely out of third-line cities since last year, and that future operations will be concentrated in second-line cities, especially by increasing land reserves in the heart of cities”。
The restructuring of land reserves has been accompanied by an investment in debt restructuring. In july and january of last year, corporate debt was restructured in both internal and external debt, gradually moving the renminbi and foreign currency to half each; from a period of responsibility for restructuring to more than 60 per cent for the biennium and less than 40 per cent for the biennium to support the sustainability of enterprises。
In li’s view, the main problem that needs to be addressed is basic housing, which in the last year or two is still the dominant market, but better sex demand will undoubtedly be the future’s anchor, a time that will not be long before, and perhaps two or three years later, better sex demand will become the dominant market. “we will also concentrate on urban centres. In the housing business in beijing, improving sexual demand will be the key in the next two to three years”。
The target of hundreds of billions over five years depends on different real estate finance
According to the 2014 performance report released recently on distant-ocean properties, the company achieved a 12 per cent increase in the volume of contract sales over the year, reaching $40,142 million, a record high in the group. By the end of 2014, the consortium had targeted sales pending carry-over agreements of approximately $47. 4 billion。
In five years' time, the sales of distant land will be close to hundreds of millions of dollars, and how will the goal be achieved? “it would not be possible to increase the number of development projects by 100 or 200 projects. So, we need to do it through real estate finance, unlike other real estate finance that is understood by real estate owners, and lee is more firmly convinced that the core of real estate finance is based on real estate, that it is through real estate finance that the quality of operations is continuously improved, and that it is more efficient than investing in equity banks。
The light asset route for residential development operations, which lee ming believes needs to rely on branding, capital or managed output, is also, to some extent, a high turnover. “cooperation will be a trend, as the number of real estate enterprises that will survive in the market will grow smaller in the future, from 100,000 in the past to tens of thousands now, and thousands in a few years, and i believe that there are dozens of truly competitive and viable businesses”。
Responsible editor: zhang dei
