New express, walk into guangdong broadland agricultural co. Ltd., located in the town of trees and trees in mau ming city, where the workers sorted out the sacred fruit they had acquired in front of a line of water, and not far away from the buying point, waiting for the farmers to be bought to line up... I don't know. The news reporters learned that behind the scenes was the result of practical, collaborative efforts by the company and the task force for the revitalization of tree towns in the white zone (hereinafter referred to as the “task force for tree towns”) in the town of joohai to revive local resources。
Multi-channels to increase farm-led incomes
The team mentioned that once guangdong's broadway gardens agriculture limited had entered the town, both sides learned about the constraints on the development of the sacred fruit industry in the area through field visits and communication with farmers. Following communication, the team recommends that the company, using its own seedling advantage, develop high-quality seedlings and non-polluted high-quality fertilizers with domestic and foreign seedling companies and fertilizer-making companies, to provide them with first-come, first-served support to neighbouring and vulnerable farmers, as well as pro bono support for farming techniques to help farmers achieve maximum yields。
At the same time, using the “corporate + cooperative + farmer” model, the company has introduced farming methods (good breed + good practice = good product) to guide farmers in the cultivation of high-quality sacred fruit. Thanks to the efforts of the task force, the willingness of farmers to identify with the company and to work with it has increased considerably, and the level of cultivation of the sacred fruit in the town has now risen, and all the farmers assisted have indicated that the production and quality of the planted fruit have improved and that it can be sold at good prices。
It is worth mentioning that the company, on the recommendation and recommendation of the treetown task force, has given priority to employing local workers in treechild town who are able to lift themselves out of poverty. It has now provided nearly 600 jobs, improving the economic situation of many families living in poverty and achieving a steady increase in income from poverty. The company has also established a service centre for the farmers of the marketing society to facilitate growers and has arranged production lines to recycle the fruits planted by farmers, which have been unanimously commended by the growers。
It's a marketing channel
According to the task force in treeboy town, during the course of the actual work, guangdong broadway gardens agriculture ltd. Also discovered that the farmers ' greatest concern was the difficulty of marketing the bred fruit. In order to address the root causes of the problem, guangdong baiwon gardens agricultural company ltd., after purchasing the fruit of the farmer, sells the product in a class-by-class manner to a number of enterprises, such as the centenary garden, the wang's fruit and fruit industry, the shen yang's fruit industry, the beauty group's selection and the kyeongdong home, and collaborates with fruit traders throughout the country in the sale of the sacred fruit planted by the farmer。
In order to further promote marketing channels, the company has also developed a strategic, multi-point approach to development, based on a combination of online and sub-linear approaches, and has now radiationed its operations to the cities of guangdong, fujian, taiwan, zhejiang, jiangxi, guangxi, hainan and yunnan, thus laying a solid foundation for the promotion and marketing of the sacred fruit of the town。
At the same time, the team has continued to monitor the company's operations, making numerous field visits during the sale and purchase of seedlings and providing valuable feedback and recommendations. In the course of its operations, the treetown task force also helped the company to improve the environment at the point of purchase through financial support and financial loans. In addition, under the leadership of the task force, the company, with the technical support of the science and technology commissioner, has made progress in responding to farmers ' doubts about planting and assisting farmers to increase their production。
Wyming wang, chairman of the task force in treeboy town, stated that guangdong's broadway gardens agriculture company ltd. Is effectively investing in the revitalization of the village of treeboy town. The next step will be for the task force to work more closely with companies to further consolidate the company's associated farmer facility, to develop a number of long-term and effective ways of helping more growers, and to continue to boost farmers ' incomes. The head of the company, jan ka-sun, also indicated that the next step would be to continue to be a catalyst, with the support of the government, to provide long-term support for the steady growth of farmers in tree town。
Integration: lee jie, zhu yingjie
Take it up: the new express reporter, the farmer
