Summary: journals have a unique advantage in the planning of feature stories because of their ideological and heavy genetic qualities. The design of feature stories best reflects the concept, editorial thinking and team strength of a news journal. This paper explores the key elements to be captured in the design of the special feature of the news magazine, in conjunction with the practice of the magazine life of the liberation armyMethod pathI don't know。
Key words: life of the liberation army; thematic planning; methodology
In the dissemination of information, the success of feature stories is closely linked to media influence and image. The so-called feature story was designed to have a far-reaching social impact and organized a series of contributions around the same theme. For news journals, it is an important vehicle for originality, originality and depth of content, as well as its core competitiveness. And the paths and ways in which feature stories are planned vary according to the content and location of news journals。
Since its inception in 1985, the eln life has been structured around the purpose of “serving the military”, and has developed a unique style of “recording the military age pulse, setting an example of the colour of youth, describing the state of the border and serving the rank and file”. In conjunction with the magazine's practice, the paper explores key links and methodological pathways for the design of news journal feature stories。
I. Following news patterns, accurate selection questions
The selection of the topic, the eyes and souls of the news journal, was the first step in the design of the topic. The selection of topics for the design of the feature story is not out of context, of course, but rather is based on a large number of facts to be refined and false, to be determined by carefully crafted news points, directly related to the success or failure of the whole topic. Three approaches are common to the identification of selected topics for news journal feature coverage:
One is the selection of topics based on the location and style of the magazine. The topic of "la life" has been designed around the theme of "the way of war". The different details of the three phases are the best examples. (b) the series of “company details” initiated in 2003, focusing on grass-roots companies, such as the company details festival, the company details conference, the team details raquel, etc.; and the “breaking details” topic introduced in recent years, which focuses on the confusion about the growth of the military in the context of the media-wide era, such as the 2020 handbook for the study of new soldiers, the 2. 0-era smart cell view of the barracks network, the military love, not just i love. These three phases are different, but the selections are based on the company, focused on the rank and file, and are presented in detail, highlighting the strong military taste and sensitivity。
The second is the selection of topics based on important time nodes, hotspot events. The planning of the corresponding thematic content on the basis of the important annual observances and festivals is one of the most basic methods of planning the theme of " life of the liberation army " . For example, in commemoration of the 70th anniversary of the chinese people's volunteer army's fight against us aid, a series of reports entitled " red genetic blood passage " , the 2019 spring festival project entitled " the year of the camp " , the 60th anniversary of the military museum, " red memory and witness of glory " , etc. Hotspots are a topic of interest to the audience and are a focus of the special coverage " life of the liberation army " , thereby increasing the impact of the magazine. For example, the outbreak of the new coronary pneumonia outbreak was planned to launch the theme “times of war” and to cover the full range of 44 pages of chinese military responsibility and love。
Thirdly, the theme was designed on thematic advocacy missions. The mission of the army journal is to report and publicize the party centre, the central military commission's guiding spirit and the central work of the army for some time. The eln life is not only a display of the rich and varied military camp life, but also a mission to document the process of the era. In recent years, around the theme of combat forces, the magazine has set out to launch a series of “arrays of great powers” such as tank, radar, communications, chemical defence and so on, demonstrating the role of all the soldiers and soldiers of the new era and the hot life of preparation for combat, based on the full spectrum of battle positions。
Ii. Focused military camp hotspots, detailed programme
For news journals, the most important thing in planning is to have a proactive, mature thinking and operational programme, not just a simple, passive, piecemeal idea; it must be operational, not a simple “point-to-point” draft。
Thus, the thematic planning of news journals is, to some extent, a process of information analysis, classification, re-engineering, added value and creative integration of information resources. It is true that this process does not fail to inspire detail, but much more is needed to support the planning of the whole process。
The macro-thinking implies that the mind of the planners can travel through complex appearances and messages of all directions to find, in a holistic perspective, problems that inspire the reader to think, to talk, and to resonate psychologically. The macroeconomic approach is reflected in the formation of the programme. This process of formation is in fact a refinement of the programme。
A feature story entitled " life of the liberation army " usually consists of 5 to 10 articles, usually in the planning language (introduction) and several articles. These articles are not a mechanical combination of “platters”, but rather an organic whole of intrinsic logic to explain and explain the same subject matter. This requires a fine-tuning and fine-tuning of programming to bring about an inherent organic harmonization of form and content. There are usually three methods:
One is the parallel presentation. This refers to several articles in a series of feature stories, which are logically at the same level and represent themes from different sides and perspectives. For example, the " life of the liberation army " , which specifically designs " listen, they sing songs about youth warfare " , is a topic that shows the new age of chinese women soldiers moving to their main battle positions, moving on to combat training and preparing for combat. The topic selected a group of individual female soldiers of different ranks. While looking at each article on its own is a stand-alone feature, it is guided by the macro-thinking that, following the harmonization of themes, the harmonization of first-person narratives, and the harmonization of text formats, an article emerges from a demonstration at a specific microlevel, where the articles work together to achieve a much more effective dissemination。
The second is progressive interpretation. This refers to a specific news event that is triggered by an analysis of the underlying causes, underlying values and possible solutions, with several articles being read from the surface and from the inside, gradually analysed, to the core. For example, when the 2010 edition of the “three regulations” was issued, in order to make it clear to the reader that the new version of the regulations made it possible to understand and understand that the new version of the ela life drew new and new entries from the new edition of the orders, breaking them down into a ruler index, a story click, a comic book reading, and a sweet hint, turning the dead provision into a living story。
Three is the use of total points. This means, under the main heading, first through a sub-article or presentation of material, or a comprehensive analysis, which is then interpreted in different parts, angles, points of view, and presented in stereo. For example, the theme of the commemoration of the 70th anniversary of the establishment of the people's navy was “the life of the liberation army”. As a synopsis of the "deep blues" by wind breaking wave, it tells of new advances in the development of the people's naval forces since the eighteenth century, and of the strong voices of the age of progress towards deep blues and oceans. Under this central theme, the core theme of the 70-year-old chinese navy to the sea was presented from different angles and at different levels by the next editions of the “five armadas” “targets” “mission” “master of the battle” “hero”. Among them, the “five navy forces” section, in the form of a “seek-and-see” expression, puts its perspective on the ranks of the military and the military at the grass-roots level in the form of a “seek-and-seek” unit; presents the navy's performance of its mission in the form of a “task-to-task” and tells stories in the form of a “photo replay” and distributes operational ships' “business cards” as a complement to knowledge information; takes stock of major developments in naval construction in the form of an “annual spectra” ... The whole design of a comprehensive set of features, cross-sections, detailing of the text, alternating with “story + information cards” and changing reading rhythms。
Iii. Towards textualization, highlighting overall impact
The design of the feature story is a thought exercise based on best results and final test criteria, and a successful feature story is not just a sculpture of the chosen subject, but also a careful thinking about the means of presentation, title styles and layouts。
Once the programme has been developed, it can be said that the main framework project for thematic planning has been completed. However, the quality style of the feature stories is also critical to the sophistication and sophistication of later production. There are three main aspects: text, title, layout。
One is text grinding. This refers not only to the norms, rhetoric, etc. Of articles, but also, and more importantly, to the need for editors to divide articles and to design a relatively uniform text format for each section. For a limited period of reading, people always want to enter the text in the most relaxed and simple way, and the most typical manifestation of this mentality is the popular use of story reading. The story always allows the reader to enter a space of thought and speech in its own emotional language in the shortest possible time. Life of the liberation army (la) is aimed at young soldiers and soldiers at the grass-roots level, and therefore more attention is given to detail, storytelling and to avoiding large-scale articles, presented in multiple layers。
Second, the title extraction. The success of the magazine depends to a large extent on the sensitivity, obscurity and grasp of the language of the publisher, while the title of the article is the most important indicator parameter reflecting the quality of the publisher. Topical coverage is planned, often with a large title and several subheadings. The principle behind the creation of the broad title was to be able to capture the whole topic and express the main idea. In preparing the subheadings, care should be taken to relate to each other, the subheadings under the same section should be in the same terms or style, and the subheadings of the different segments should be sensitive to the rhythm of the title, especially to avoid the recurrence and use of keywords。
Three is layout. The visual features of the features planned in the feature stories are mainly in layout design. The extensive use of pictures, as well as the use of blanks and compact contrasts, the use of header text body fonts, the organization of line spacing, etc., constitute a rich and varied visual space. The features of the feature stories are co-edited with the graphics of the pages. Given that the narrative function and the text description of the picture form a kind of reading harmony, known as “reading with pleasure”, both removes the fatigue of reading in simple words and enhances the beauty of the page. As a result, " life of the liberation army " features the visual effects of the collaboration of the text, which is 1:2 and does not distinguish between pictures and text in any significant way, so that the image of the news photography can be enhanced, the content of the report can be enriched and the reader can be “self-advocated”. A good layout can add value to the dissemination of editorial ideas. The layout therefore requires good communication between the editorial editor and the artistic editor in order to optimize the effects。
(author: sla news centre press)
