On march 28, the international permanent group, on the theme of “silver”, successfully concluded its third international trade round. The circle of friends of the insiders was set on screen for this annual meeting. Why does an annual meeting of a single company become an industry event? Perhaps because it is a classic, one that is courageous and successful. In 2014, the public relations industry was volatile and challenging. As the representative of an industry that continues to achieve steady growth in performance, the experience of continuity may be worth drawing on by industry. And what are these experiences? Perhaps we can look at the exact end of this annual session。
There's something behind it
Figure 1: the ism annual case competition
Figure 2: changed keynote addresses
Figure 3: t shows on the theme “change”
Figure 4: unattainable missions " feature show (four days to prepare only)
The most powerful word you heard in 2014 is "the spirit of the internet" – what is implied by this annual public relations conference? It talks about the principles that communication services need to learn most: change. The change of time。
New thinking with a touchable physical environment, infecting staff thinking, and encouraging staff to innovate are perhaps the first needs to be fulfilled at this annual session. The culture of perpetuity encourages the fulfilment of personal values and maximizes their potential, and it is hoped that, through the annual heavy-pound annual meeting, the staff will feel the pursuit of professionalism and will demonstrate the most beautiful aspects of the public relations culture, both internally and externally. This core idea is well interpreted by the term “change”. In fact, more than persistence, “change” is the key to a career for all those who are involved in public relations。
The main points of this annual meeting are:
The “innovation case competition” — is a shift in the interpretation of the industry environment and even corporate business patterns and capabilities。
The "men's fairy" -- it's an interpretation that changes, public relations are better and life is richer。
The theme of “changing” — it's an inner transformation — in which public relations people have a rich and beautiful career to life。
"a mission that cannot be accomplished" - to develop better team integration and mobility
The participating staff generally reflected that much was learned and felt during the annual session. This is probably the first factor that has allowed each and every person to develop in a reverse direction。
The best environment is 10 times better than you
In 2014, new technologies, new ideas and new ideas emerged and profoundly affected the public relations industry, whose situation can only be described in one word — “twilight change”. There are those who are proud, those who are on the move, and there is a growing tradition of public relations, which is bound to be a few happy families in the public relations circles. The challenges facing the industry are the same for everyone. But some see the severity, others see the vitality of the shock of new forces。
The year 2014 was full: steady growth in performance was achieved, while the yang lion group continued to be at the top of the global public relations business block and the mainland china public relations group. 11 top-level industry awards, 10 of which were international awards。
The information disclosed in the speech by the group president, xiaojun, is undoubtedly the best encouragement for employees and the whole industry。
Figure: shao jun, managing director, inc
How do you do that? Vice president fu zhiqiu's speech might give you some clues
It is the “older” who does not allow himself to walk in the comforts of the past and to lie on the books of credit. Publicists should have a permanent “no-old” heart, and that is what it means for us to stay in this industry — because we are brave, because we are always fresh。
Figure 4: vice-president, inc
Key words: hard work, innovation, sharing
(a) working hard - when others eat and have fun every year, they spend a rare weekend in group cases;
There are six outstanding cases, including the 2014 full-scale battles on flagship mobile phones, the joint car brand of 10,000 annual brand night and entertainment marketing events, and the annual festival of internet companies. The best cases are presented to colleagues across the company, after a month of busy work by caseists to prepare for live presentations。
Innovation - when traditional companies continue to rely on the director-general for their experience, they continue to introduce a “public review” mechanism that allows them to decide on the winners and losers of cases。
In many cases, we have voted for the primaries, resumed the race and entered the finals. Ultimately, at the finals, the results of the case are examined by the public at large in the eyes of consumers. In the end, some of the markets used to create world record dissemination effects, innovative bi-city sub-cities, and the excellent atmosphere of the speakers and the live atmosphere in which the ability to control is celebrated by the judges on the spot。
Sharing - in addition to classic cases, the deepest trades, workplace awareness will be shared with the entire workforce in the year。
Intense interpretation and guidance of the internal changes and growth of employees. The four keynote speeches, or from a life-improvement perspective, encourage employees to leave their past to learn to travel to experience life and start a new and richer life; or the impact of the forces nouvelles at work encourages more new employees to express their views without fearing the face of the “general”; as well as the story of “pushing themselves” to achieve “all-power media team” and encouraging “cross-border” value realization and “change” of the team as a whole; and the story of staff growth with tears in the smile of “continuing.”。
This is the time when we stop and we get out. What we should feel most from the annual conference is the quest for change and the brave power to meet the new opportunities. It is expected that more publicists will continue the new and dynamic nature of the industry。
Responsible editor: zhang dei
