This article is only published today
Master's degree in management at zhang dan dang college of central sciences
In recent years, as consumer concerns about the quality of food have increased, a number of high-priced fruits have emerged in the market, claiming the use of unique planting techniques to guarantee quality. On 23 february, a video by liaoning enthusiasts stated that they had seen the billboard “330 pounds of grapes and 360 pounds of strawberries” on the high-speed, with its origin in liaoning bear, and that the company claimed to use milk irrigation as an “ecological, non-hazardous” planting method, which it claimed would improve the taste and quality of fruit. Is this a science-planting exercise a real-life innovation or a purely marketing stunt
High-priced fruit billboard
Is it science or show
Milk is not an effective source of plant nutrition, and plants absorb fertilizers consisting mainly of inorganic components such as nitrogen, phosphorus and potassium, while large molecular substances such as protein and fat in milk are not directly absorbed by plants. These large molecules need to be fermented through micro-organisms in the soil into absorbed small molecules to be used by plants, but the process is extremely slow and can have adverse effects on soil aerobics and microbial ecology, such as proteins and fat compositions in milk, which may lead to soil slabs when decomposition takes place in the soil, reducing soil aerobics, thus affecting the roots of plants and even inducing the growth of harmful bacteria. So more so-called milk is used to support high prices by creating the impression of high costs。
Businesser's campaign “milk pouring”
Sales head or brand endorsement
By comparing other successful cases of high-priced fruits, such as black strawberries and pink pineapples, it is easy to find that the high prices of these fruits are often backed by scarcity of varieties, planting difficulties, or increased use of genetically modified techniques, or by brand effects and founding stories. For example, the chic orange, through the legendary experience of its founders and strict industrialization, does provide consumers with high-quality and trustworthy products。
However, back to this milk-fed strawberries and grapes, they do not have a scarce breed background or unique technological advantages, the so-called king's strawberry varieties are not recognized in the industry, and so-called exclusive national tallows are a widely used high-planting technique. From a scientific and technical point of view, these fruits do not have a significant advantage, and their higher prices are more derived from speculation and head-marketing。
Consumer trap for high-priced fruit
There is no doubt about the demand for high-priced fruit on the market, especially in some purchasing power consumer groups, which have high requirements for food quality, health and uniqueness. However, as consumers, we need to maintain rational thinking in the face of such high-priced fruits in order to discern their real value, and should not be confused by inflated price and marketing strategies。
The true high price of fruit should have a reasonable balance between the scarcity of varieties and technologies and the price and quality. Those that raise prices through speculation and false propaganda do not help to improve the quality of products, but may rather undermine consumer trust. The concepts such as “milk-fed land” promoted by high-priced fruit are marketing headwinds and not real agricultural innovations。
In the early years, there were marketings like milk-fed watermelons. Head
Marketing and scientific boundaries
The so-called milk-fed strawberries and grapes are more likely to create market hot spots by using consumer curiosity about novel cultivation methods. As consumers, we should pay greater attention to fruit varieties, planting techniques and real values, not to be influenced by high prices and headwinds. A truly market-competitive high price fruit should have a breakthrough in quality. Future agricultural development should focus more on science, technology and innovation and sustainable production, not relying on instant marketing, but on products based on real technology and quality assurance to win consumer preferences。
High-priced fruit promotion maps
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