The city of arlar is located in the south coast of tianshan, on the south bank of the upper tarimu river, with high temperatures and abundant sunlight, and with a large amount of organic fertilizer resulting from the melting of snow and snow from the tianshan, the city of aral has become the “gold production zone” of our red-tree industry. As the only city in the country with a state-owned modern agricultural estate dominated by red-trees, the city of aral became a veritable “home of chinese red-trees”。
Multi-pronged upgrading of red date product quality and processing
It is located in a gold fruit-producing area at 40° n, and it is a natural condition that gives the city of aral the anointed reputation of “the country of the great desert, the country of the guago”. The birth of ferocious dates from a geographical environment is well known both within and outside the borders by virtue of its colourful taste, its unique taste and its strength to withstand transport. The dry dates produced in arlar, containing 1. 23 mg calcium per kilogram, vitamin c as 5. 06 mg, total sugar as 70. 5 per cent, trace element amino acid 9. 6 mg and edible rate 92. 6 per cent, are higher than the nutrition indicators for the dates in other provinces。
The consumption structure has escalated in recent years, and consumer demand for the quality of agricultural by-products has increased. The city of arlar, based on its geographical advantages, resource endowments and its original industrial base, has made efforts to promote the development of the fruit and fruit industry, with organic red dates, and has stepped up the creation of fruit brands, moving beyond a regional approach to the revival of rural industries。
“in response to changes in the consumer market, the growth of date-to-date production is slowing down, with increased attention to taste and green organicism in the processing of production, and the promotion of markets through quality upgrading is a necessary trend for development. The city of arlar is currently promoting green, advanced date-planting patterns, fine-tuning management and applying new technologies, such as high-quality cultivation, efficient water fertilization, pest control and mechanized production, adapted to the climate characteristics of different regions, in order to achieve a fundamental shift in the production of date-palms from quantity to quality.” mr. Wang wenjie, chairman of the board of directors of the red snack tree industry development co. Ltd., city of arlar, made a presentation。
In 2020-2022, the city of arár was approved for the construction of a national specialty industry cluster for the advantage of date palms, with a financial award of rmb 1,008 million and an investment in social capital of rmb 276. 85 million. To date, 28 awards have been awarded. The mangrove industry cluster project, which is used mainly for the construction of date bases, processing, etc., effectively builds the foundations for the development of date palms and guarantees their industrial development。
In 2021, the city of arár managed to grow 527968 acres, resulting in a total area of 525945 acres, the completion of the construction of 5,900 acres of a standard park for the production of date-raising efficiency, the sale of two tons of date-processing products, the annual processing volume of 82,000 tons, and the achievement of a production value of 317 million yuan, with a continued leading position in the towns and cities of the autonomous region。
Advanced processing is a key component in ensuring increased income for growers, and raising the level of red-tree processing is a consensus among the arals. “the entire city of arár has promoted standardized production techniques, and the processing of production has been completely modernized and unmanned.” presentation by xiaoping, chairman of the board, xinjiang zhuang zhuang green agricultural technology ltd. Through the optimization of equipment and the upgrading of workshops, the processing technology in the city of arlar has been further improved, with the transformation of former sub-production into a water line production model, and the automation of production, which has significantly improved the quality of the products and the efficiency of their production。
Quality development of the red date industry supported by the industrial services system
Since the establishment of the regional public brand of the talimu river in 2018, the city of aral has officially embarked on a process of rapid development of the public brand + subbrand. In the first half of 2022, the value of red dates in the city of arár amounted to rmb 288,792 million, and a box of red dates from the tarimu river began to move out of xinjiang, giving consumers throughout the country taste of quality agricultural by-products in arár. To date, the city of arár has set up a system for the improvement of the system of services for the industrialization of date palms, including brand names, the index of date palms, cultural festivals of date palms, electricians and so forth, and has continuously promoted the high-quality development of the mangrove industry。
In the past, red-tree sales in the city of aral used marketing channels dominated by layers of middlemen, with multiple links between producers and consumers. Multiple distributions lead to large price differentials, and poor communication channels lead to a lack of rapid and effective transmission of feedback from the demand side to the production end, resulting in a great waste of resources. In november 2019, china's economic information society, together with the first division, the people's government of the city of aral, prepared and published a price index for the red dates in xinhua (alal)。
The publication of the red date price index in xinhua (alal) accurately reflects the mechanisms for the formation of the red date price, effectively promoting the development of the arar red date market, further developing the visibility of the arar red date, and raising the voice of arar red date price, which is important for the restructuring of the arar mantle industry, raising the income level of the population and helping to overcome poverty。
In addition, the holding of the festival has been effective in raising national visibility and market influence. Through this platform of economic and cultural solidarity, the city of arár, which was first held in 2010, has fully demonstrated the unique quality and brand image of the city of arár, contributing to the healthy development of the military industry。
In recent years, sales of red-trees in the city of aral have not been affected by the epidemic control around the creation of the “agricultural processing + internet marketing” marketing model. On the basis of traditional sales, local businesses rely on major electric power company platforms to build a “window bridge” between farmers and buyers, which widens the road to date sales。
An e-commerce service centre exhibition hall and live booth have been set up in the city of aral to help businesses display their products and sell them live and online. The authorities of the city of arlar, through policy guidance, policy support and so forth, have been able to nurture a number of electric firms that are adapted to local development realities. The power of brands is driving aral's red palms towards a wider market, and the city of aral will continue to make full use of the “tarimu” regional public brand advantage, using a double-line-driven marketing model, to expand the impact of local firms and products, to promote the competitiveness of niche by-products, and to provide new dynamic and new vehicles for rural renewal. (hunting)
