In the food industry's “1205” development plan, the fast-frozen sector is among the new priority sectors. The 1205 plan focuses on the development of food staples such as frozen, cold and easy rice products, and on the industrialization of traditional rice pasta, groceries and chinese dishes。
It is not difficult to understand the importance attached to the frozen industry in the 12th five-year plan, as the most authoritative indicator of macroeconomic policy. From the standpoint of industry itself, the frozen food industry is one of the fastest-growing industries in the world today, and from the background of development, our country has a wealth of food resources and dietary habits, such as vegetables, food and meat, suitable for refrigeration processing, which provide a sound mass base for the development of the frozen food industry in the country; and from the current state of development of the industry, the quest for safety, nutrition, convenience, etc., has made the development of the frozen foods extremely promising。
Quan circle has been tracking frozen food in the country for many years and believes that it will show the following trends in future development:
I. Nutrition
Frozen foods are chronically ill. There are congenital defects in the product's own process, as well as a perceived consumer bias that frozen is never sufficiently nutritious。
At the same time, according to the relevant research reports, the high incidence of related diseases caused by malnutrition among our population, both “overnourishment and undernourishment”, leaves considerable room for the development of the nutrition industry. The trophication of frozen foods will therefore be an important trend that cannot be ignored。
As fast-frozen food enterprises, it is important, on the one hand, to adapt to trends, to strengthen awareness-raising campaigns, to eliminate consumer perception misconceptions at an early date and to increase the frequency of consumption in stock markets in an effort to increase consumption。
On the other hand, there is a need to invest more effort in the development of products on the “nutrition” factor, such as nutrition foods that focus on specific groups such as pregnant women, infants and young children, and military personnel, such as nutrient-rich foods such as beryllium, fibre-rich and protein-rich foods, as well as the development of a product that meets the nutritional requirements of one day, with three meals, depending on the nutritional balance of the population。
In short, the country's nutrition industry has enormous potential, and if the frozen foods are used in such a way as to make it more productive。
Ii. Facilitation
Food facilitation is the product of a fast-paced life, and the importance of the food industry in our country is becoming more prominent, as is its role in consumer life。
It can be said that the development of frozen foods is inextricably linked to their convenient properties. However, as the demand for convenience increases and frozen foods themselves do not have breakthroughs in terms of ease, the gap between demand and product arises。
The core function of food convenience is to provide convenience, which is the basis for its existence and development. For example, while barrel-based face is more expensive than bag-based face, it is because it is more convenient, consumers are still acceptable and the industry continues to grow. This is also the central reason for the convenience of food, which is frozen at a smaller capacity than the passivity. Breaking the barrier of convenience is not only a necessary trend towards the rapid development of frozen foods, but is also an important issue that the overall growth of the industry cannot be overcome and addressed。
This is even more an opportunity for freezing food enterprises. Those who can bring frozen foods closer to the consumer's stomach in processes, containers, food patterns, etc. And help consumers save time will be more willing to vote for him with money。
Iii. Exploration
As far as product varieties are concerned, the market currently concentrates more on staple foods, especially pasta, with soup, dumplings, scallops and twigs accounting for more than half of the industry's share of market performance. Even with more buns and new varieties such as burning, households operate in the same way as they feel。
The international community, such as the united states of america, japan and others, has a rather rich variety of frozen foods, in thousands. The availability of early, medium and late snacks, staple foods, soup, low heating, low fats, low salt products, etc. Suitable for three-higher populations, both increases the profitability of the industry and enhances consumer preferences for frozen foods, while industrial cakes are made large, businesses can develop in a relatively benign competitive environment, and there is a positive impetus for the rapid development of the industry。
Thus, with regard to the trend towards enriching industries, fast-frozen food enterprises can start in the following directions:
One is the vertical enrichment of products and the opening of competition for similar products, such as the wanchai pier, which has inspired four or two kilos of high-end water dumplings from a three-pronged, mind-bearing territory
One is the horizontal enrichment of products, which have a very rich dietary culture and diversity of good food in the country and which, if the enterprises are able to modify them, are convinced that there are great prospects, both in the international and domestic markets, and that, in the packaging of frozen products, enterprises may also consider bringing together plastic packaging with paper boxes of foreign products, environmentally friendly packaging, and improving product quality and differentiation
The third is the enrichment of the mode of competition, which appears to be large, but not sufficient in the fast-frozen food industry, which is at the beginning of the process and the threshold of competition compared to beverages, leisure foods, and where innovations in marketing ideas, competitive strategies can bring extraordinary market gains to fast-frozen food enterprises, and even help firms to top up a certain class of representatives, after all, the in-field battle in this industry is only just beginning。
Responsible editor: zhang dei
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