You know what product thinking is? This paper examines product thinking and summarizes 17 common product thinking。
I. What is product thinking
Before talking about product thinking, let us start with the concept of product, thinking。
1. Product concept
Products are anything that is made available to the market as commodities, used and consumed by people and capable of meeting a certain demand of people, including tangible goods, intangible services, organizations, perceptions or a combination thereof。
In short, “the functions and services created for operation to meet market needs” are products。
The concept of thinking
From an informational point of view, thinking is a complex set of intellectual processes for new input information and intellectual memory. It explores the internal nature and regularity of the discovery and is an advanced stage in the process of understanding. Logical thinking, data thinking, dialectic thinking, etc., to which we usually refer, are all one of them. A simple way of understanding is to “think and think”。
3. Concept of product thinking
From above, we can see that the essence of the product is to satisfy demand, while the essence of thinking is to solve problems in ways that are thought, structured and methodological. On this basis, product thinking refers to a product-centred approach to thinking and decision-making around product development, design, extension, services, etc., in terms of user demand, market competition, product optimization, etc. In general, product thinking is a mode of thinking that identifies problems and standardizes solutions。
It is important to think about products not at the demand level, but at the realization level, how to make it and how to design it。
Common product thinking, underlying/first principle thinking
The underlying thinking is a way of thinking that focuses on returning to the essence of things and exploring the root causes of problems. It advocates a source-driven approach that explores the root causes of the problem and seeks the most immediate and effective solutions. The logic behind things and the root causes of problems must not be confused by superficial phenomena。
2. Experience thinking
Focus on product interaction and visual experience. In product design, user-product interactions and visual perceptions are taken into account to enhance the productUser experienceAnd satisfaction. At the same time, emphasis should be placed on the emotional experience and cultural content of the product in order to enhance its emotional value and brand image。
3. Brief thinking
Focus on simplicity and ease of use. In product design, the functionality and interface of the product should be streamlined to the extent possible to enhance its user-friendliness and experience. At the same time, emphasis should be placed on product quality and detail in order to improve the overall quality of the product。
4. Design thinking
Design here refers to a "big design" rather than a simple design interface that is oriented towards user needs and problem-solving and creates solutions that meet user needs and practical problems through an interdisciplinary approach and multidimensional thinking。
5. User thinking
User thinking is the cornerstone of product thinking, and product managers must first have user thinking, thinking about who the target users are, what needs they are, and where they use the products. At the heart of user thinking is a user-centred thinking about the various components of the product value chain, providing users with personalized, humanized and diversified services。
Data thinking
Data to guide product design and optimization. Data can help us to understand user behaviour, product performance and business performance in order to identify problems and optimize products。
7. Logical thinking
The problem is resolved through logical analysis. In product design, logic can help us to identify and resolve potential problems, improve the reliability and ease of use of products, and logic can help us to analyse problems in depth, explore the nature and intrinsic linkages of things and find the root causes of problems and solutions。
8. Business thinking
Business thinking is a way of thinking that focuses on business development and operations. It is guided by market demand and business objectives and achieves business development and operations objectives by analysing market demand, developing business strategies and optimizing business processes. The mastery of business capabilities, representing the transformation of product managers from implementation to management, and the understanding of business product managers, can be seen in terms of the business and market environment of the company, and in terms of the content and value of the work on the business line。
At the same time, they are responsible for the results and know how to adjust their actions based on the data results. Increased awareness of users, industries and markets are the cornerstones of the true growth of product managers。
Growth thinking
Growth thinking is a way of thinking that focuses on enterprise or individual growth and development. Using growth thinking, it is possible to set clear growth goals and plans, seek new growth points and competitive advantages, continuously improve and optimize the quality and efficiency of products or services, improve operational efficiency and profitability, and achieve sustained growth and development of enterprises or individuals。
10. Flow thinking
Flow thinking, which refers to the need to consider “how much traffic is dominant” across the chain, is a way of thinking that focuses on the acquisition, transformation and realization of flows. Through the use of flow thinking, users can be better attracted and retained and their value and commercial efficiency enhanced。
Innovative thinking
Focus on innovation and differentiation. In product design, new ideas and technologies are constantly being tested to provide unique values and competitive advantages. At the same time, emphasis should be placed on innovative processes and approaches to improve product innovation and success。
12. Illustrative thinking
Focus on continuous product improvement and optimization. In product development, user feedback and data performance are collected on an ongoing basis, problems are identified and resolved in a timely manner, and products are continually optimized and improved。
13. Marketing thinking
Market positioning, competitive strategies and profit patterns of products are considered from a market and business perspective. In product design, market demand, competitive conditions, target users etc. Should be taken into account to develop effective market strategies and product positioning。
Project thinking
Project thinking is a systematic way of thinking that targets projects and achieves their objectives through a comprehensive reflection of a range of processes, including project planning, organization, implementation and control. At the heart of project thinking lies the process, management and control of the project at all levels to ensure its successful implementation。
15 - business thinking
Business thinking is a business-oriented and profitable way of thinking. It is oriented towards market demand and commercial competition, achieving business objectives and profitability by analysing market trends, developing business strategies and optimizing resource allocation。
16. Overall thinking
Corporate thinking is a holistic, systematic and comprehensive approach. It emphasizes putting things in a larger context, taking into account the full range of factors in order to gain a more comprehensive and accurate understanding and understanding。
Business thinking
Business thinking focuses on the commercial value and profitability of products. In product design, consideration should be given to how to achieve business objectives, such as increasing sales, increasing user numbers and making users more sticky。
Iii. The eminent persons ' understanding of product thinking
1 zhang xiaolong: the product manager of wisdom, who sees product thinking as a way to focus on user experiences and details. A successful product needs to address practical problems and meet user needs while also focusing on the simplicity and ease of use of the product. Product managers need to understand user needs in depth and continuously optimize products through data and user feedback。
2 mine: the founder of millitech, who sees product thinking as a constant quest for innovation and extraordinaryness, in terms of in-depth understanding of the product, continuous optimization of user experience and insight into market demand。
Elon reeve musk: as ceo and co-founder of companies such as tesla motors and spacex space exploration technologies, mask’s product thinking lies in his ability to transform complex technologies into easy-to-use products. He focuses on product design and user experience and pursues product performance and uniqueness. At the same time, he has focused on product scalability and sustainable development, promoting human beings into the age of space exploration and clean energy。
Jeff bezos: as the ceo of amazon, bessos's product thinking lies in his ability to transform user demand into product innovation. He focuses on the user experience and value of the product and pursues its simplicity and efficiency. At the same time, he focused on the scalability and long-term value of the product and promoted continuous innovation and improvement by the team。
5. Bezos is the founder of amazon, and he considers product thinking to be one of the key factors for amazon success. He focused on continuously optimizing and improving products to meet the changing needs of users, based on their needs. At the same time, he has focused on the scalability and long-term value of products, continuously promoting team innovation and improvement。
Iv. How to foster product thinking
What follows is how to develop product thinking from the product manager's daily workflow
Demand analysis: at the demand analysis stage, product managers need to gain insight into user needs and market trends. They can access information through user research, competitive analysis and data analysis, and use common sense and insight to understand user pain points and expectations. In this process, product managers need to develop the capacity to focus on user needs and experiences to inform product design. Product design: at the product design stage, product managers need to translate user needs into specific product functionality and interface design. They need to design products that meet the needs of users, using innovative thinking and systematic thinking, taking into account, inter alia, user experiences, technological realization and commercial values. In this process, product managers need to develop a mindset that is innovative and holistic. Product development: at the product development stage, the product manager needs to work closely with the development team to ensure that the product is completed in accordance with design requirements and schedule. They need to focus on the technical realization and quality control of products and address the problems encountered in their development in a timely manner. In this process, product managers need to develop capacity to focus on teamwork and problem solving. Operating online: once products are online, product managers need to operate, including user support, market promotion and community building. They need to focus on user feedback and market performance and to adjust product orientation and functionality in a timely manner. In this process, product managers need to develop mindsets that focus on market feedback and continuous improvement. Data analysis: at the data analysis stage, product managers need to assess product performance and optimization through data. They need to collect and analyse user behaviour, feedback and market data in order to develop more scientific and viable product strategies. In the process, product managers need to develop a data-driven mindset。
