At present, the model of cross-border linkages between automobile companies is constantly innovative and the boundaries of cooperation are widening. In this context, a strategic partnership is being forged between the east wind, the east snow dragon and the learning platform of the “learning power”. The parties will upgrade the platform's ideas around the construction of communication positions, the integration of ecological innovations, the application of new scenarios for development and disseminationAutomobile industryThe depth of physical development is tied。
The political parties are united
Under the cooperation agreement, the east wind platform, the east snow dragon and the learning power platform will focus on four main areas of focus, building a comprehensive and deep system of synergistic development。
The two sides will establish a “powerful nation-building” communications position, create a special section on the “learning power country” motor channel, and turn the practical cases of branding into a living material for theoretical learning, such as technological development and green transformation. At the same time, the search for “learning + travel” integrates new ecology and promotes the interface between platform crediting systems and dual brand users, with the prospect that the two brand models will carry “learning power countries” applications that will provide mobile learning spaces for drivers to extend the learning landscape throughout the journey。
The parties will also build on the strengths of the “learning power” to organize and mobilize, to expand the public sector, to promote new energy transformations for both brands, and to serve the national “two carbon” strategy. In addition, the two sides will jointly carry out media outreach on major themes, planning media visits around topical topics such as high-quality development, using two brands as official designated vehicles and demonstrating the high-quality development results of the chinese automobile industry and corporate responsibility。
Digital asset empowerment
One of the highlights of this collaboration was the promotion of the deep integration of digital assets with physical consumption and the exploration of innovative paths to platform-enabled manufacturing industries, at a time when the tide of wisdom is driving the generation of new dynamics。
For a long time, nearly 2. 8 trillion learning credits from the “learning power” have been deposited, mostly in a “sleeping” state as a digital interest based on user learning behaviour, with commercial and social values yet to be fully released. The partnership was a groundbreaking launch of the learning scores incentive to buy cars, which for the first time enabled the credit system to connect to car consumption. On 20 march, the smart purchaser system, based on the ecology of learning points in the “learning power” countries, will be officially online, and users will be able to benefit from the corresponding car purchase discounts for the platform's learning credits, which will directly translate the learning credits into car purchase preferences。
Industry has pointed out that a percentage of 2. 8 trillion credits would release significant consumption potential, and that subsequent expansion to more consumer goods would be expected to build a two-way enabling ecosystem for digital credits and real consumption, providing an important sample for the deep integration of the platform economy with the real manufacturing sector。
From an asset value point of view, the conversion of the credit to car purchase support could be seen as a useful attempt to commercialize a digital asset. Compared to the increasingly high cost of taking clients in the automobile industry, direct contact with high net value users through national platforms is expected to achieve significant optimization of marketing cost effectiveness. This initiative enriches the service ecology of the “learning power countries” on the one hand, and digitizes vehicle consumption and activates the new dynamism of the consumer market on the other。
Innovative iguism modelBrand marketingUpgrade
At present, the automobile industry is in a critical phase of transformation and marketing channels are becoming increasingly diversified to reach target users and optimize marketing efficiency, making it an important issue for high-quality development of automobile companies. Through the deep binding of the “learning power” countries, the east wind has moved out of an innovative path different from the traditional distributor model。
Learning score incentives to buy cars is essentially a direct marketing innovation for users, under which companies can directly reach hundreds of millions of highly educated, high net value users and channel brand information and product advantages to target populations to maximize marketing effectiveness。
From a financial point of view, the core value of the model is reflected at three levels: first, reducing the cost of access to traffic, transforming marketing costs that were originally channelled to intermediate channels into a direct interest to the user and achieving efficient use of resources; second, increasing the efficiency of user transformation, matching user needs with user images based on points data; and third, enhancing user viscosity, building long-term stable user relationships through the continued operation of the crediting system, and helping to recreate brand values。
This cross-border connection, both as an important initiative of the “learning the powerful” to expand service boundaries, implement the concept of inclusive empowerment, and as a strategic layout for the development of a new energy transformation and a higher brand impact, is expected to provide a sample of innovative practices for brand users in the era of high-quality development, for the operation of their assets, for the remodelling of brand values and for the cross-border integration of industries. (dondo)
