In recent days, #liao ning has been searching hot for topics such as a high-speed, high-priced fruit medal #360 for strawberries #360 for a pound of horrifying netizens #。
There was a fruit ad on a highway in liaoning, marked as 330 for grapes and 360 for strawberry. At present, ordinary strawberry prices in the market range from $15 to $30 per pound, and the price of $360 per pound has led many netizens to call "open eyes"。
Why are these strawberries so expensive? Is there a basis for this? On 26 february, journalists interviewed marketing companies, relevant experts and growers。
Dealer's response: the batch has been sold empty
It is known that the grapes and strawberries on the billboards are sold at camp liaoning front state agricultural co. Ltd. And are planted in the "king strawberry" village of bear yue town, liaoning province, at a single national retail price of $360。
Journalists searched king strawberry on various internet buying platforms and did not find it. The company's salesman, wang yong-go, told journalists that it had sales outlets in more than 50 cities, including beijing, shanghai, shenzhen and chengdu, delivering goods mainly by line. “this batch of grapes and strawberries was sold out years ago, and the next batch will not mature until this december.”
Journalists in this salesman's circle also saw that 900 dollars was available to pick up 3 pounds of strawberries at the plantation。
With regard to the reasons for the high price, wang young-goo described strawberry as an eco-cultivation using non-modified soybeans bread from heilong river for soil. In addition, the core selling point is milk. The officer claimed that the king strawberry was fermented with milk and diluted with water, and that the strawberries grew sweet and sweet. " so the cost of a strawberry seed is $4."
Expert analysis: milk is a small increase in the taste of the wind, but not necessary
“a small improvement in the taste and quality of strawberries following milk fermentation has some scientific basis, but marketing is far more effective than it actually is.” according to strawberry expert qinyan, the main products of milk fermentation are amino acids, organic nitrogen, organic acids, which are equivalent to providing a small amount of high-quality nitrogen fertilizer for strawberry, and external amino acids can be absorbed directly by strawberry strains, which can enhance nutrient absorption, promote sugar accumulation and improve the taste of wind. “but the price of milk is extremely low. The cost of milk is higher, with 1 kg of milk fermenting equivalent to only 11 grams of urea and less than direct use of fertilizers.”
Tang chi min, general manager of the chengdu taste berry eco-agricultural development limited, has 100 acres of strawberry base in cheng. He told the journalist that he had previously explored milk fermentation and irrigation. “it is effective, but not significant, to promote a sense of mouth. We later found that the same can improve the taste and quality of strawberries through the selection of good varieties, improved light, temperature control, increased phosphorus potassium fertilizer and soil improvement.”
In response to a claim by a company that it uses non-modified soybean cakes for “earth breeding”, qin yan said that fully decomposed and fermented bean cakes are high-quality organic fertilizers, containing a large amount of organic matter, with small amounts of nitrogen, phosphorus and potassium, which can indeed improve soil structure, increase useful bacteria and improve soil conservation. It is important to note that soybean fat must be fully decomposed, otherwise it can burn roots and breed disease。
Why is the fruit red
598 dollars a piece of pineapple, 300 pounds of black strawberries ... In the recent past, the fruit market has seen the emergence of red “day price” fruits. Despite high prices, consumers still pay. Pineapple is known to have been in the top 10 of the 100-dollar pineapple sale. The core selling point of these fruits is scarcity, experience and the precision of some consumers ' quest for novelty and taste。
For example, 300 bucks a pound black strawberries. According to lee hong wing, an expert at the horticultural institute of the provincial academy of agricultural sciences, the “black strawberry” species are real red bells and are small, with class a+, class a, class b, with different levels of sweetness, headline, etc. Low market availability and subsequent high prices are due to low cultivation and higher procurement costs。
At the production end, the development of special varieties requires considerable time and research costs. For example, pineapple, developed by the costa rican company fresh delmont over 17 years, has been a major reason for its high price, as has the unique process of nurturing, through technological means, to curb the transformation of tomatoes。
In addition, marketing packaging and gift properties further pushed up the price of such fruits. Businesses give them health labels, with fine packaging, and locate scenes such as "hunting" "showing" "social" "sharing" to make them popular options for medium- and high-end consumption and delivery. At the same time, the spread of social media has magnified the heat of “new and strange” fruits, resulting in “the more expensive the fire the more expensive”。
Qin yan reminds some consumers of the “higher quality of prices” error zone. In fact, high prices do not amount to high nutrition. Black strawberry has no significant difference in nutrients, such as vitamin c and diet fibre, compared to ordinary strawberry, and only has higher pluminity levels; powdered pineapple is from tomato erythromatide, which is not unique to the human body, but is also rich in fruits such as tomatoes and watermelons. She suggested that the core value of fruit was nutrition and taste, and that consumers should not be blindly pursuing “charter” fruit, but should be rationally viewed and consumed。
