Topic 1. Pooling of people and potential consumers. The desire of people to be able and willing to buy a particular product. It is a social process by which individuals or organizations create and exchange products and values with others or organizations to obtain whatever they want. Core of activities. Plan of action. It refers to the rate at which an enterprise increases sales of existing products or services of an organization at a faster rate than in the past. This refers to the entire process through which enterprises plan, implement and control their marketing activities in order to achieve their own objectives, identify, analyse, select and develop marketing opportunities. Broadly referring to the most common factors that influence and constrain the marketing activities of enterprises. The balance after deduction of tax and non-tax burdens from personal income is the expense of insurance. It refers to enterprises or individuals that provide them and their competitors with the resources to produce products and services. Management processes; marketing environment; personal disposable income; supplier title 2. Marketing is marketing and advertising. Correct [the answer]: an important feature of the wrong topic 3. The concept of marketing is to prioritize business profits. Correct [the answer]: the wrong topic is 4xd strategy. Correct [the answer]: wrong topic 5. Wrong in the face of complex and variable marketing environments. [the answer]: impact on the marketing activities of businesses in the sixth place. Correct [the answer]: the most dynamic factor in the change in consumption demand under the wrong title 7. Answer: marketing science for topic 8. Was created in england at the beginning of the century. The first step in the preparation of a marketing plan should be an analysis of the current situation. Correct [the answer]: on topic 10. Enterprises can change the marketing environment as they wish and as they want. Answer to error: the higher the wrong topic, the higher the engel coefficient, the lower the standard of living. Correct [the answer]: wrong topic 12. From a marketing perspective, markets are the sum of the commodity exchanges between buyers and sellers. Correct [the answer]: wrong title 13. The first step in corporate strategic planning is to set corporate goals. Correct [the answer]: wrong title 14. The perfume manufacturer has tried to convince women who do not use perfume to use it, using the market penetration strategy. Right and wrong: wrong title 15. This concept was first introduced by professor jerome mccarthy of the united states. Correct [the answer]: for topic 16. A tractor company had previously purchased tyres from rubber and tire companies, it was decided to start its own production. This has resulted in forward integration. Question: wrong topic 17. As the economy develops, people's cultural life becomes richer, which is a market opportunity for industries with cultural products such as books and newspapers. Answers to wrongs: both the concept of production and the concept of products in title 18 belong to the concept of enterprise-centred business, the difference being that the former focuses on quality and the latter on production. Wrong: wrong topic 19. The impact of culture on marketing is mostly done in a direct manner. Wrong [the answer]: wrong title 20. Enterprises have taken various positive steps to expand the sale of existing products in existing markets, namely market development. Answer to error: wrong title 21. The impact of the environment on the enterprise is uncontrollable, and the enterprise has to adapt to changing circumstances. Correct [the answer]: marketing of business enterprises on the subject was first guided by () the idea. The concept of production promotes the idea of marketing products. [the answer]: the concept of production is central to the concept of marketing. Identifying demand and trying to satisfy them in producing a large number of products and marketing them to market products that have already been produced for high quality and low price product titles is defined as (...). The combination of macro-environmental factors in an enterprise's macro-environmental factors in a company's manageable mix of marketing factors in a company's micro-environmental factors affecting price factors [the answer]: the result of a change in the strategic environmental factors in a portfolio of market factors in which an enterprise's control is exercised is favourable to the enterprise and its activities (). Environmental threats to market opportunities arising from market-based profit-cost advantage [the answer]: which of the following is not part of the macro-marketing environment? Competing parties to the socio-cultural environment, the economic environment and the political environment [the answer]: competing countries are the factors and forces that influence the marketing activities of enterprises, including macro- and micro-environments. Unruly uncontrollable [the answer]: uncontrollable title 28. Strategies are appropriate for those in developing industries and those that currently perform well and have little environmental change. Maintaining stable development austerity [the answer]: question 29. Which of the following words reflects the product concept? The first step in the marketing management process is to () plan and implement marketing strategies for strategic marketing planning and control of marketing activities. [the answer is]: business market opportunity analysis title 31. Which of the following groups is the “4p” marketing combination as outlined by professor ij mccarthy? Technology, costs, channels, marketing promotion products, channels, laws, price products, prices, competitors, public relations products, prices, channels, marketing promotion [the answer]: product, price, channel, marketing promotion title 32. “according to the needs of the business community to solve problems”, which ibm has set itself. The short-term objective of the enterprise's planned business strategy is [the answer]: the business's mission is a star-type business, and the investment strategy should be the option. Reversing the strategy of contraction to sustain the strategy of development [the answer]: development strategy title 34. Which of the following is not the path to an intensive growth strategy? Product-development market development markets permeaterate a conglomerate. [the answer]: the balance that comes from the deduction of tax and non-tax burden in the personal income of consumers on the topic of congenial polygon is called (...). Individual income per capita at the disposal of the individual [the answer]: the internal environment of the enterprise on the subject of personal disposable income does not include () the productive capacity of the firm of qualified workers of the competitor's enterprise. Answers: the following competitions are not in the marketing micro-environment: () the supplier consumer law enterprise itself [the answer]: workers in the material production sector of the country where the law is the subject of a period of time (usually one year) are referred to as the sum of the newly created values。national income per GDP per capita on national income [the answer]: the market concept of the topic of national income to increase production, improve quality and lower product prices as the underlying marketing strategy is () the marketing concept of social marketing and the marketing concept of production;] answer: production concept title 40. Which of the following should not be a strategic business unit (sbu)? It is a collection of separate or related operations, and the competitors who are able to work separately from the other business of the enterprise must have a dedicated manager for an independent product project [the answer]: the basic elements of an enterprise marketing plan that must be an independent product subject do not include () marketing budget risks and pay options for opportunity workers
