From march to may, yesBig pandaAt the peak of breeding, a new year of “bear-making season” is also taking place at a time when china's largest scientific research institute, the china centre for the conservation of pandas, is in the midst of a new era。
One of the interesting things about this year is that the news agency ipanda pandaLiveLive coverage of panda mating and simultaneous knowledge of panda mating and conservationCopeTo increase the global audience's understanding of the state of panda protection and breeding。
This is not the first live broadcast, nor is it a big event, but behind it is the wave of the media’s front lines: technology is becoming the edge of the media’s frontier, and the media’s initial thinking and self-propelled change is the key to this campaign。
Technically driven media boundaries
With the development of the internet, especially mobile internet, media borders have begun to expand — from four major portals to the fragmentation of 140 words of tweet and subscriptions to twitter, to the individualized recommendations of major news clients, and to the short and live videos and live broadcasts of today, new media have been born in the form of “post-rain springs”, and these new areas have become the theatre of war。
On the other hand, the “internet first nations” reading demand for “mobility, digitization, fragmentation” has begun to reverse the extension of media boundaries. According to the global media development report 2015, the proportion of the population searching, reading, discussing and watching on social networks increased in 2015, with facebook, youtube and twitter being the top three, accounting for 70 per cent of the total. The younger the population, the higher the use of social networks. Of these, 18-24-year-olds have the most access to social networks, averaging 72 per cent。
In 2013, we also spent a few hours watching weibo; in 2014, the weibo public was on the rise; in 2015, we have spread our time to a variety of apps, including news bulletins, himalayas, doughfish tvs, knowledgeable content platforms; and at the beginning of this year, the papi sauce was red, opening the age of video from the media。
There is no doubt that what we are seeing now is the beginning, that the boundaries of the media will extend indefinitely, and that technologies such as live broadcasts, vrs, holograms and so on are gradually changing people's media habits and adapting our way of feeling about the world. This live broadcast of bearmaking is an interesting attempt。
The fact that panda mates live is a very professional “cop article” which, on the one hand, is not too innovative in form, and, on the other hand, how interesting to tell the story and get people involved are challenging propositions。
From this live broadcast, it appears that the first call to the news was made in a 1:1 (one shot at a time, one at a time) way to maximize this fact. Second, irc experts were involved throughout this time in a series of questions about panda affair, mating and reproduction. In addition, interactive, interesting science-based videos were added to the live broadcasts, making it more comprehensive。
Whether it's an event (bear season), a black mirror experiment or a man's station, technology is taking one thing, one person, back to that scene, and it's in the imagination, and it's satisfying that we're rich in our own world, which well extends the boundaries of the media。
There's no time for good content suppliers
In a book, "a man and this age: 20 years of white rock pine vision, "i'm not worried about which screen host is not. We'll see you later on your mobile phone." he thought it was even more important, “i am a content provider at any given time, and ask me which one would not like a good content provider? As soon as you become the best content provider, the new age comes, and you become the proudest."。
The shock of the new media is actually the result of a change in media. The internet simply provides a new way of transmitting information to the media, whose essence has not changed. As technology is upgraded, this change will take place from time to time, and today is the age of new media, such as microblogging, twitter, video, and so on in decades. Therefore, if the media are not to be eliminated by the times, it is essential to maintain the superiority of content at all times — to explore and change content as the form of channels and user aesthetics change。
The video of papi sauce is popular and not just two minutes of spit. In fact, most of her videos are a scene in our lives, and she magnifies what we don't want to say in an exaggerated way, thereby resonating with most people. And you'll find that the way this content is produced is actually about people, and it makes us feel that this is an understanding of people。
In an interview, li lwin, deputy editor-in-chief of the telecommunications network (social records, seen the producer, where the guests coming from), said that it was important to “know oneself and understand others”. For it is only “in terms of the value of information, to arrive at the individual's reasonableness” that the specificity of the news, the discovery of the real news, the new issues can be reached. He stressed that we were concerned with people, not their attachments. Media content can only be warm when people are concerned。
If from a respectful perspective, media content must be modest, controversial and open to reflection. Most importantly, the essence of the news (documentary) is the life of the person concerned. And you and i are different people in the news。
The report was therefore intended to give the news back to the client and not to try to use it. The famous writer, mr. Wang kai ling, once said that it is only by returning a person to his place of life and the point of origin of the offence that he can understand and understand, and that the significance of this event for the life of the times can be seen only if he is not isolated and expelled。
From " one girl station " to " black mirror laboratory " to " bears season " , a reflection of a media paraphrasing of content and media values was reflected. The search for and self-reform of news, as a feature of the age of mobile internet, have been at the forefront of self-development and competition. And behind that, we see the media's “honorment” of themselves。
