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  • Mobile broadband marketing strategy (ten days out of the net a month! Mobile broadband sells for low

       2026-02-03 NetworkingName1780
    Key Point:when mobile broadband was processed, it was not installed for a month, and it was done once a week. It's hard to get broadband on. The network's been off for 10 days a month. It's been a week since the complaint was settled." in recent days, ms. Chen of guangzhou reported to nandu journalists that mobile broadband services are bad, "in that case, i'm going to change!"Out of cell phone traffic, home broadband wifi. Now, broadband has become almost

    “when mobile broadband was processed, it was not installed for a month, and it was done once a week. It's hard to get broadband on. The network's been off for 10 days a month. It's been a week since the complaint was settled." in recent days, ms. Chen of guangzhou reported to nandu journalists that mobile broadband services are bad, "in that case, i'm going to change!"

    Out of cell phone traffic, home broadband wifi. Now, broadband has become almost the norm for every household, and once it leaves the network, normal life is affected. Since then, however, there have been a number of consumer complaints about broadband disconnections and poor operator services。

    According to data collected by southdu journalists on the 21cn and black cat platforms, broadband complaints are on the rise, with more than 500 complaints coming from mobile broadband alone, with complaints focusing on the issues of “broadband failure without repair”, “recurring offlines”, “battery pricing” and “release difficulties”。

    “modular broadband users have grown rapidly since last year, and their net broadband subscribers have so far grown far far beyond the sum of china telecommunications and china's two operators. This has been achieved in such a short period of time, mainly through low-price strategies and price-for-market swaps.” some practitioners who do not want to reveal their names have revealed to southern journalists, but behind the expansion, the quality and level of mobile broadband services have fallen far short of the pace of expansion. Even more serious is the fact that users who enjoy mobile low-cost broadband will not be able to enjoy the right to mobile networks after november this year。

    In recent years, we have advanced further in the construction of fibre-optic broadband and 4g networks, achieving universal coverage of urban and rural areasb. According to the latest disclosures of the ministry of industry and communications, by the end of march this year, the national share of fibre-optic broadband users had reached 91 per cent, while 4g users had reached 75 per cent and were among the most advanced in the world. Universal subscription rates and above have been mainstreamed into broadband operations, with some parts starting to deploy gb network access services. At the same time, the 4g network is being optimized。

    China's mobile, chinese telecommunications and china's connectivity (hereinafter referred to as mobile, telecommunications and connectivity) are undoubtedly the three largest domestic broadband markets. However, informed sources have revealed to nandu journalists that “the decision to develop a fixed network broadband business was made only after china's mobile merger of china's iron and steel in 2015”. Compared to the other two operators, china's mobile cable broadband business has only begun to operate in recent years。

    In march 2016, china moved to publish for the first time the number of broadband subscribers to the fixed network, but one year later it exceeded connectivity and in 2018 it again exceeded telecommunications. “in just three years, movement has broken the previous market pattern of `south telecommunications, north connect' and has become a new leader in the domestic broadband market. "the above-mentioned activist said to the journalist nandu:。

    Comparison of broadband user growth by three major operators in 2018-2019 (in 10,000 units). Cartography: ho xin

    According to operational data from the three main operators in may 2019, mobile broadband subscribers increased by a net of 3. 955 million users in may of this year, with cumulative broadband subscribers estimated at 173 million, while telecommunications and connected broadband subscribers increased by 830,000 and 429,000, respectively, to a cumulative total of 149 million and 83. 16 million。

    According to the ministry of industry and communications ' economic performance in the communications sector for january-may 2019, the total number of fixed internet broadband access to three basic telecommunications enterprises at the end of may was 431 million, a net increase of 2. 41 million in january-may. Of these, a net increase of 1,226,000 mobile broadband subscribers in january-may is more than half of the total number of broadband users in the country, and also exceeds the sum of telecommunications and connectivity。

    As a follower, how can mobility, in a short period of time, counter-telecom, connect and become the leader of the domestic broadband market? “in the past few years, the development of mobile broadband has been twofold: price wars and marketing bombings. This is what the industry says。

    “i used to use telecommunications, at a cost of more than 1,600 a year, and now move, to a large extent attracted by prices.” mr. Wu reported to nandu journalists that mobile prices were really attractive compared to telecommunications and connectivity, but that the quality of the network that followed was truly offensive. A survey of nandu journalists found that most of the complainants were in a similar situation to mr. Wu, who had opted for mobile broadband because of low prices。

    Mobile broadband is now known to rely mainly on a “one-year free broadband” package bound by mobile phones, i. E. Free broadband and broadband television for a period of one year, i. E. Up to 100 m broadband for a period of 12 months and 12 m broadband television for a customer of $8 or more, and up to 200 m broadband for a period of 12 months and broadband television for a period of 12 months. This means that previously mobile suite users can enjoy almost one year of free broadband at “zero cost”。

    “in fact, telecommunications and connectivity have similar products, such as broadband plus mobile phone operations for telecommunications, with a minimum of 58 mobile phone packages offering 100 m broadband a year and 12 months broadband television, but the same is true for 88 and 138 mobile phone packages, which do not upgrade the bandwidth and the overall preference does not move so much.” according to informed sources, mobile subsidies have had a considerable impact on telecommunications and the stock market for connectivity。

    “moving through mobile phones and broadband bundles, with low-cost subsidized `price warfare' strategies, has succeeded in capturing a large number of older mobile users”, and analysts have indicated to southern journalists that, especially through marketing bombings, mobile has transformed a large number of mobile subscribers into traffic users。

    Ms. Wang, from guangzhou, reported to the nandu journalist that since last year, “10086” telephone calls for the promotion of broadband operations have continued to be received, and that they continue to be called after she has made it clear that the business is not required and has complained to “10086”。

    In addition, miss wang's “cell phone text message continues to receive “move in guangzhou.” “the text message `move in guangzhou' is all about marketing products: respectable customers: moving home wide free of charge! Only $138 or more of the package will be promised free of charge for 100m broadband and high-resolution television operations every month, and 30 more will be given to you after successful installation. Please reply to y or call 1008616 within 24 hours. Limited number, limited to one time.” ms. Wang showed the content of the text message to nandu journalists。

    However, a survey conducted by nandu journalists found that “1008616” in the above-mentioned text message was a mobile broadband business processing number, but that the above-mentioned text message and the number of the marketing call was a virtual number and each number was different. Ms. Wang calculated roughly that she had received hundreds of similar texts within six months。

    “this is where mobile companies hand over the `marketing' of broadband to the outsourcing company.” an insider of the operator revealed it to a journalist in nandu. According to the passenger service that promotes broadband operations, mobile phone calls are also handed over by mobile companies to the outsourced company, “the customer service is a direct wireless connection to the customer”. However, the above-mentioned customer service is reluctant to reveal the specific pattern of division and affiliation of the company, “for eight hours a day of work, the company requires six hours a day of call (excluding hang-up and arrival times) and less than six hours requires us to work at no cost, even less than a double day off and `back-up' on saturday”

    Broadband marketing experience

    Through low-cost and bombing marketing, the move has been at the forefront of the domestic broadband market, but in the past three years, the mobile broadband business has been “wild growing” along with user complaints and “hard-hit areas”。

    In recent days, ms. Chen of guangzhou reported to the nandu journalist that on 20 march this year she had posted mobile broadband operations, “as mobile telephone calls were sold for a year, television and broadband were delivered without extra money”. “when mobile broadband was processed, it was not installed for a month, and it was done once a week. It's hard to get broadband on. The network's been off for 10 days a month. It's been a week since the complaint was settled!” according to ms. Chen, it was easy to wait for the maintenance department to come to the door, but a similar situation followed, “three times in three months inland”

    "our home is disconnected at least once a week." another source, mr. Wu, said that he was now home and could only use his mobile phone to link his computer during the peak period。

    Nandu journalists found over 370 similar broadband complaints on black cat complaint platforms. One of them complained that it had been more than a year since the installation of mobile broadband, that the rain and the net was broken! The network is cut off for a minimum of two days, a maximum of one week, and the network is poor. “the caller service was only responding to the feedback service, and then the message was gone.”

    “movation, although china's largest mobile operator, was initially the acquisition of iron and iron to enter the bureau's broadband operation, so it has the weakest net-fixing base among the three largest operators.” southern journalists have been informed by inside operators that only telecommunications and connectivity currently have a level-i qualification, that is, they have servers and backbone networks. To take the example of the now popular online game hero alliance: only telecommunications and connectivity currently have the resources of a server, and the more server resources are the surest guarantee of network delay and network stability. “the years of movement have expanded too quickly, but the solid net base is weak. While broadband is used individually by each household, the port is fixed, and it is certain that the network will be cut off when too many people in a small area use mobile broadband. “..

    "the quality of mobile broadband is so bad that i'm going to withdraw." ms. Chen indicated to nandu, but after consulting on the withdrawal procedure, she found that the withdrawal was almost an “exhaustible task”. “i went to a number of mobile offices in guangzhou city, but the staff of the offices varied with regard to issues such as the procedure for the withdrawal or renewal of fees after a year。

    “the staff of china's mobile stone east office said that it was simply not needed. And then he said, "just call 10086 and go back." a similar situation arose when mr. Wu consulted on the issue of withdrawals, “the staff of the china mobile centrist office said that they could be refunded at any one of the offices, with no use for diplomatic money. The staff of the china mobile post office stated, however, that only in guangzhou would the order be withdrawn.”

    Mr. Ha of jiangxi nanchang, on the other hand, told the nandu journalist that he had operated mobile broadband operations in guangdong sundeh in 2016 and had since left the country because of changes in his work. However, the mobile client service indicated to mr. He that “it would be necessary for him or someone else to carry the identity card of the original agent and the cat to travel to the mobile office where the order was to be made. In the event of non-renewal and non-renewal of the broadband package, the broadband rate will be the same as that of the 90 yuan/month rate.”

    Mr. He then commissioned the assistance of a friend from hyde. “but the office also stated that they had no authority to proceed and went to a higher level. To date, the cost of broadband is being deducted every month.”

    With regard to the de-subscribe process, the southern duplicate journalist querying the mobility-related regulations found that if mobile broadband was to be withdrawn, it would have to be used for one year and that broadband operations could not be cancelled or withdrawn within one year of the installation. Retrieves are done with a mobile roof box to the communications 100 or designated office, either by telephone or online cancellation. If, after one year of use, the mobile phone package is less than $138 in hand, there is also a monthly fee to pay, for example, $88 per month for the mobile phone set, for example, $20 for broadband and $20 per month for television services, while less than $88 will be charged for monthly rents under the 100m broadband standard (100 yuan/month) and broadband television service standard (20 yuan/month). In this way, it would cost $1440 a year to continue mobile broadband。

    However, in response to the above statement, the “10086” customer service call responded: “there is no notification at this time and you are requested to use it peacefully.” in contrast, business offices have indicated “policy” with regard to the issue of renewal costs, “the matter of renewal is not clear and no policy exists”

    “at the time of graduation, it was not anticipated that withdrawal would be such a trouble, and i was doing business with my colleagues without looking at the contract details and simply initialling.” mr. He indicated。

    Script: nandu journalist zilong

     
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