Now that more and more people are opening a shop, how do i run a shop, how do i operate a shop, how do i operate a shop? I would like to present to you in detail:
First, the product
I find a lot of people just bump into a source and start doing it without any analysis. But some do, others don't。
Why? While products account for a large part of this, it is even more important that many start-up sellers do not know the correct process of opening a shop。
The first thing to do is to decide if you can do the product in your hand。
This is the easiest place for almost all newcomers to miss, and if the pit falls, then failure is the probability。
So how do you judge whether the product can be made? The first is to learn to analyse product competitiveness。
How? Analysis of the competitiveness of keywords。
For example, there is a barbeque
Open business staff - market - search word analysis:
Formula: product competition = daily search for human gas/online goods
In general, the reference value for competition is 0. 5, less than that value, which is usually not recommended and is too competitive。
If you have a level of competition in the product, look at the percentage of hits in the mall, which represents the ease of competition in the product category. The majority represents more catacombs, more catacombs, and more markets and competition。
If you want to do the product, the mall has a very high percentage of hits, not recommended for re-entry。
These data provide an overview of the market situation, whether or not there is access to the sub-markets that can still be done, the number of rivals, the size of the current market, and the amount of knowledge that can be gained in order not to enter a competitive field。
The question-maker can analyze whether or not his product can be done。
If you find your product weak, suggest a different direction. At the core of the selection is an insight into the needs of clients, the greater the market space for products that meet the needs of users。
For starters, capacity is initially too weak to select, in the absence of experience, the surrounding products of popular events, cold brand products, small needs of life, etc。
As for the selection, i have written more detailed answers in this section, which can be seen with interest: 2021, what's better for a treasure hunt? It's practical to teach you three choices
The advantage of this type of market is that it can guarantee its own exit, which we often call the “troops market”. To put it simply, it is to build up experience, to become familiar with the process, and to be able to leave early if you feel that you are not fit to be a treasure hunter。
2. Product planning
Includes master maps, detailed pages, title optimization, etc。
There are many answers in this regard, which are briefly mentioned here。
A) main map
After all, the electrician doesn't look like a real store, and the customer can only feel your product through pictures。
It's like a curriculum vitae of a job seeker, and the importance of the map is self-evident. A good picture shows the content of the product, the quality of the product, and thus the purpose of attracting customers。
Socks are actually very good, and the market is very competitive, and the map has to be differentiated if it is to emerge from peers。
In this case, for example, it's a visual shoot, a very insinuation。
A more detailed way of doing this is to look at the answer: how to make a high-hit master map
(b) detailed pages
The details page is your salesman and addresses the core questions of the client。
The first screen addresses the core questions of the customer, which are the most confusing part of the consumer's mind. For example, users may be concerned about weight; iphone, users are more concerned about good or not
Apparel, the client is concerned about supporting unprovoked replacements for longer periods of time, or whether the material is real. Different products, users have different concerns. And how do we get what's most important to users
Client service chat record: the most frequently asked by users is the customer's core question。
Client evaluation: go to peer evaluation if new shop evaluation is low。
Second, the detailed pages are as personal as possible and are recommended in good faith。
C) optimization of the title to increase the weight of key words:
When a buyer enters a key word in a treasure-hunting box to find his family's baby and enters it will entail a certain weight, more weight after the purchase of the payment and the need to optimize the core keyword of the title。
The first step in combining a baby into its title is to find the key to the baby in three main steps:
The first step was to identify the product's rationale, the second was the excavation and screening of keywords and the third was the analysis and identification of keyword data。
It is very easy to define the rationale and can be understood as a product answer。
For example, if you get a bracelet to look at the people who use it, it's for girls, and it's for women。
In identifying the core keywords of a title, the first step would be to identify the underlying words, the second step would be to identify the attribute words of the product, which we would be able to excavate only if they were based on them, and it would be recommended that all the relevant attribute words of the product be identified and filled in, and that the screening of the key words at the end be filtered。
Keyword mining can be understood as a way to find words, for example, by using plating, poaching, marketing, straight-to-car references, and top20w to find long endings and keywords associated with the keyword。
There are four techniques for filtering keywords: filtering words that are not relevant to the product, filtering too long keywords, deleting offending words, and deleting repetitive words。
With regard to the identification of keywords, it is intended to determine the main keyword:
Nice title, double traffic! I'm gonna help you get through the whole process of learning to write titles
The title combination is four videos, but they're too complicated to get on the cover sheet, interested in direct attention to me, and on the back, they'll send you a private word learning video
3. Upper shelf product
It's only now that the product has been put on shelf。
Because there's a rule, called the new rule. Most products have a new term, about 14 days, and when the 14 days are up, the paping is supportive and observed。
If you're good, it'll be fast. If you're not doing well, it's hard to get late traffic. And here, naturally, it's the number of hits, collections, conversions, etc。
And many of the sellers, before getting on the shelf, did not optimize at all and wasted their observation period. It's a lot of waste. So when it's done, it's done。
Under this method, 70 per cent of the product has been completed after it was installed. And it's not the end of what many people do instead of doing, they do the next 30 percent
4. Base sales and evaluation。
Generally, we need base sales and evaluation as an accelerator. If you're a zero-volume-evaluation product, then the client sees that your product is unbuyed, and you don't even want to open it up。
Not to mention buying. Will you buy a zero evaluation product
This can be done with family, friends or low-cost sales。
Normally, when there's a 10-20 base sales volume, your product starts diverting the flow。
That's when business started。
Data analysis。
After a month of business, you'll see in the treasure-hunting business staff a variety of business data over the past month, including daily traffic, including sales per day, including through what keywords your customers are searching for。
Using these data, you can do more detailed optimization. Change your title, for example, and introduce the key words that have a larger trade。
Change your page, for example, to make it more visible and converted. For example, improving the level of service and increasing conversion rates。
Also, by doing business, a number of problems in products have been identified and products have been improved through communication with suppliers。
After a round of improvements through data analysis, your business will go further。
6. Payment promotion
If your business is on track, then you can start paying for it. I've always stressed that the pay-for-go promotion is just adding more flowers than sending carbon in the snow。
It is important to start a fee-based roll-out only if all is done ahead. We have actually done 90 per cent of the work before the payment roll-out, which is only the last 10 per cent。
The fee promotion is divided into direct vehicles, diamond shows, and treasure hunters。
By paying for it, we can make greater use of our own shop potential。
With limited space, the specific means of outreach can be seen in my reply: what are the channels of promotion other than direct access
I would like to conclude by saying that a treasure shop is an entrepreneurship, which means that there are risks, and that individuals do not advise a shop to be a treasure shop if it does not have an anti-pressure mentality and an attitude of learning。
That's what we're sharing. We hope it will help you. If there's any other confusion, we'll welcome comments or personal letters, we'll talk about learning
Finally, i recorded a lot of my experience in running my shop and my heart into this set of learning videos
A variety of ways of growing performance, such as [access to traffic] [store operations], can be helpful to small partners who want to improve their own operations:
I'm sure you'll benefit from this:
