- operation difficulties: very low
- core objectives: efficient discharge, stable production and certainty
- advantages: operation is simple and suitable for rapid start-up, sub-explosion, low-budget measurement。
Ii. Keywords manual planning: a new shop to search for
The keyword manual scheme is the key to tagging and searching the new shop, and steps are taken directly to copy:
1. Applicable scenarios
The new shop does not have clear labels, the products need to accumulate search weights, and the budget is too small to be productive。
2. Step of integrity
1. New plan: entering the keyword promotion and self-defined promotion of the baby "hand bid" with a budget of 50-100 yuan per day
2. Precision terms:
(b) disables the word "flow selection" (difficult to opt for), and manual selection
Source: business staff market line/market exchange, vientiane insight, system recommendations
(a) skills: elimination of big words (ppc heights) and focus on the central word/long end words (e. G., “scattered dress”)
3. Population set-up:
(a) the population was emptied in the previous period, using only "groups of basic properties" (choice the image of the population against traffic)
30-50% premium, not blindly higher
4. Creative optimization: a "rotation" of the mapping period, a "optimal" change in the stabilization period and an increase in the number of hits
5. Post-optimization: sorting by output, click, conversion, removing low-data words/populations and maintaining high-quality traffic。
Iii. Promoting the core logic of pulling search/recommended flows
The increase in flows is not based on “more money”, but on “data acquisition”, bearing in mind two key points:
1. Basic indicators: it is only when the rate of hits does not slide and the rate of conversion does not fall below industry averages that the platform continues to enhance the flow
2. Division of tools:
(a) keyword promotion (self-defined increase in the number of hits/receivers added) to pull search traffic
(b) promotion of the population (the high-impact new opportunities population) and extraction of recommended traffic
Promote global discharge and synchronize the double flow。
Iv. Clothing class promotion: multi-form/explosive dual strategy
The clothing category is multi-formulated and needs extensive, with two scenarios:
Scene 1: build the master's charge
- promotion of keywords: use of "search card slots" + "self-defined manual bid" , choice of secondary word for large stores and choice of third word for small stores
- population promotion: "efficient re-entry" (oportunidades) + "customized manual offer" to select the competition/industry population。
Scenario 2: multi-supplied (no specific charge)
- the promotion of keywords: a self-defined selection of smart bids, prior-period tagging of "increasing the number of hits" and a search followed by a "stabilization ratio"
- community outreach: "efficacious shining" + "relationship of regular customers" , with no assets in the new store。
V. Strengthening (two-11) adjustment: corrective budget + progress
During the surge, the flow fluctuated, with the adjustment core being “insuring production, bad performance”:
1. Reassessing of data: 7 days for payment, extension of consumption, calculation of single output, profit enhancement and loss reduction
2. Budgetary regulation: gradual reduction of the overall budget after peak periods of activity, with priority given to maintaining high-input schemes
3. Plan optimization:
(b) to close down the plan for low-performance and completion of the survey
The stabilization period plan does not change bids and only eliminate poor data
The new quality plan will be supplemented by a reduction in the effective plan。
