Towards the end of 2025, shenzhen chose a new national consumption businessNew modeNew scenePilot municipalities, which are subsidized by the central treasury. In order to make use of the funds earmarked for the pilot city, the shenzhen city business department recently published a new business model for new urban construction management schemes in shenzhen city. It is understood that for positive developmentFirst place economy“improving consumption, shenzhen will use earmarked funds to support leading and well-known domestic and international brands to set up high-powered first-hand shops, offering a one-off bonus of $500,000 for opening international-level and national-level first-tier shops。
Shenzhen's selection for a new business model pilot city
According to the information received, in 2025, the ministry of finance and the ministry of commerce piloted a new scenario for new consumption patterns throughout the country, and shenzhen was selected as a pilot city. The central financial authority grants financial assistance to pilot municipalities for a period of two years, with a total of 400 million yuan per city in megacities and two tranches。
In order to regulate the use of capital for urban construction in the new new patterns of consumption, the shenzhen city business bureau recently issued the " approach to managing capital for urban construction in the new patterns of consumption in shenzhen city " . The scheme, which has been in operation since 10 may, has defined the content, conditions and criteria for earmarked financial support in three main directions, namely, support for the development of sound economic systems, innovative and diversified service consumption scenarios, support for quality consumption resources and well-known cross-border ip links, and regulation of the administration of earmarked funds. It was informed that the project support period was 30 september 2025 to 30 june 2027。
A one-off reward of $500,000 for opening an international-class first place
Support for a sound start-up economic system is a major policy focus. It is known that shenzhen will consolidate the “first-shop economy” and the “first-generation economy” leading advantage, supporting fashion clothing, consumption of electronics, make-up, tide games, homes, cars, smart terminals, sports items and service consumption, and that well-known domestic and foreign brands with a certain orientation are setting up high-powered start-ups。
In particular, leading domestic and foreign brands are given a one-off reward of $500,000 for opening international-class headshops and a one-off incentive of $300,000 for opening national-level headshops. A one-off award of $200,000 is awarded to a municipal head shop or a new high-energy shop with a brand size greater than (equivalent to) 100 m2 and three or more mature doors outside shenzhen city。
In addition, shenzhen will support the professional fair in building an influential and dynamic launch platform for new products, and will support the opening of a major exhibition area and special venue to highlight new products and new service technologies. Support was provided to the exhibition booths of the city's premiere and the national premiere, with a cumulative maximum of $5 million for individual carriers during the pilot period。
Supporting artificial intelligence + consumption pole scenario development
In terms of innovative and diversified service consumption scenarios, the scheme explicitly supports business innovation, model upgrading, etc., and the development of new integrated consumer scenes of “business and physical health”, with projects rated at more than 60 points being funded at the rate of 15 per cent of the actual and effective inputs, up to $5 million for the pilot period; and support single-body shops for multi-consumer scene upgrades with 20 per cent of the actual inputs for eligible projects, up to $1 million for the pilot period。
It is worth mentioning that shenzhen will strongly support the construction of the artificial intelligence+consumption poles, the use of artificial intelligence technology to empower service industries, and the creation of new consumer scenarios that are open to the public, sustainable and reliable. Innovative consumption scenarios covering five and more districts with no fewer than 50,000 service offers are funded by 20 per cent of the actual and effective inputs of the project, up to a maximum of $8 million for the pilot period, with projects ranked according to merit。
Script: nandun video reporter wang qiangu
