Web news+Search engine optimizationMarketing speaker: i. Introduction to the project: in today's world, both medium-sized and large enterprises, as well as small and medium-sized companies, have a model - marketing. ♪ when one ♪Marketing modeAt a time when the market for the company's products is no longer expanding to a greater extent, and when the situation is very limited, a new marketing model has emerged, namely, network marketing, with the advantage of maximizing the company's product promotion, maximizing the company's brand image and sales performance and achieving both image and performance. And when everyone uses the same model of internet marketing, it is assumed that its publicity will be much less effective, often in terms of investment and returns, so we introduce a whole new model of internet marketing: web news + search engine optimizing marketing, whose emergence will bring business’ image and performance closer. Web news + search engine optimizing marketing (abbreviated: news marketing) is the most sophisticated technology at present, mainly through the publication of information on client companies on china's top news portals (with the addition of superlinks to client-based information, such as customer's web site, telephone, corporate address, etc.) and the optimization of exclusive technology to present client's latest news in 100-degree front page searches in the shortest possible time. Increasing the volume and visibility of corporate-related news messages; 2. Increasing the impact of enterprises and highlighting their comparative characteristics; 3. Preparing to attract customers and to present their full strengths; 4. Increasing the profile of enterprises and drawing the attention of potential clients; 5. Maintaining the image of enterprises and controlling negative information with a large amount of positive information; if your enterprise conducts web-based news marketing, it will help to increase their visibility and customer confidence in the business. At the same time, as the internet age is a time of highly developed information, with hundreds of millions of information across the board, the optimal marketing of search engines becomes an important tool for the public to find the information they need. And the sorting of the search engine results is ranked by the search engine's own algorithm parameters (natural ranking, non-key word competition) and the enterprise optimizes marketing by publishing web news and searching engines. This packaged service, which is based on our professional networking experience, uses the most valuable web-based media to publish corporate news, and is rapidly recorded by search engines, thus achieving a double impact, is well ranked on the various search phrases that come to our industry. Increased business website traffic to attract potential clients. The role of public information marketing: 1. By increasing the visibility of enterprises, increasing the trust of customers through numerous examples of business brand marketing, and fact-finding studies have shown that public information marketing is the most effective means of raising corporate visibility, enhancing customer trust and building loyalty, and that more and more companies implement public information marketing and the more influential and successful enterprises understand the benefits of public information marketing, all of which have dedicated public relations departments at the core of which are the promotion of products through public information campaigns and the promotion of brand visibility. Why? Since advertising directly promotes businesses, it is inevitable that there is a suspicion of “showing themselves”. The news, which reflects the role of public opinion, is also referred to by the media as a “pressor of public opinion”, which is essentially an act of objectivity, impartiality, opposition to fabrications and exaggerations, and a fissure of online news, with a high chance of reproduction. Businesses do modester advertising in the media, and customers think it is self-absorbing and suspicious, and when they do market the news, the customer removes doubt and is convinced that the business is indeed a powerful enterprise, or why is the media reporting? In the case of a chained company, advertising alone can conquer only part of the customer, because at any given time there is always a part of the customer who is unsuspecting, an intelligent company that does not spare any customer who has a ray of hope, and an enterprise that does everything in its power to conquer all customers. When advertising did not meet that requirement, it had to be accompanied by alternative approaches, of which the most important was the marketing of information. 2. Negative reporting is being controlled and businesses ' reputations are guaranteed to operate in the search engine, and information dissemination patterns in the form of personal portals, blogs and so forth are emerging. However, as a result of the unmonitored nature of the internet and the absence of relevant regulations and regulations, enterprises are unable to do so when there is a proliferation of negative information, and by searching for this channel, negative information becomes more widespread. How can the preservation of corporate image be guaranteed in such a situation? Our corporate image maintenance services, through the production of business topics (which can be left to the client's own protection upon completion), optimize business news (to bring it into line with search engine search patterns), publish business news, place corporate positive news ahead of the search engine, significantly reduce the ranking of negative words, the probability of negative phrases appearing, maintain a good business image, and further enhance the influence of the business and dispel the customer's doubts. 1. Optimizing online news and search engine marketing, which has a more sustained effect than hard-copy advertising, is a model of publicity with multiple choices, with press releases, news websites, business interviews, outreach, and online activities, in so many ways that they are not comparable to the general means of communication. It can help enterprises not only to raise their level of information, but also to make their brand name known and their influence rapidly rise. The results of news and search engines, which are seen by almost everyone, have also led to a significantly higher advantage than advertising in the best marketing of news and search engines, given the high level of interest in news and searches and the fact that they are tired of “blasting” advertising, so news and search have gained advantage in consumer and customer acceptance. Second, news and searches have more lasting effects than advertising, with an ad whose “life” does not exceed six months, with some advertisements requiring an update or even a month, and with different news and searches, the content of the information that is developed through the news and searches can be preserved for a long time, can be accessed at any time, and the publicity is good. Finally, prices, advertising, require a large investment of funds, but the optimization of news and search engines requires only a fraction of the total amount of advertising inputs to achieve more lasting publicity than advertising. 2. Optimizing the marketing of news and search engines is more expensive than hard-copy advertising, and does not achieve the desired level of publicity, not to mention the current priceless television media advertisements, as well as well as well as well-known portal advertisements, which cost at least tens of thousands of yuan, plus elevators, newspapers and magazines, walled advertising, street advertising, etc., which, despite their variety, are also expensive, with no investment of millions. Internet news and search engines optimized marketing at a much cheaper price, but could not be advertised. Perhaps the news and search function is less direct than advertising, but its price is much higher than that of advertising. Indeed, this is not the main reason, but it is important that the optimal marketing of news and search engines, advertising and advertising, which cannot be replaced by one another, each with its advantages, complementarity and complementarity, add value. Only one tenth of a million advertisements. What can we do if we get into the news and search? With these funds, we can make it possible for businesses to be in a state of publicity every month, without any care, and for the press and search to be able to use them for your propaganda purposes, as well as to organize a number of promotional activities to raise the profile and influence of enterprises in a variety of publicity models. On the basis of the limited financial investment of the enterprise, the branding effect of the enterprise is achieved, creating visibility within the industry in order to achieve rapid recruitment. 4. Clients who favour the maintenance of search engine brands tend to exclude advertising and accept natural search results (e. G. 100-degree snapshot information). As natural rankings do not pay any fees, the natural ranking results are highly credible and potential customers are more confident in the nature ranking search results。v. Prices a. Keywords for news marketing, recommended to the 100-degree front page for your company's product news and related keywords within 48 hours through news optimization technology, charged $10,000 per keyword per month for 10 keywords, with a 65 per cent success rate for the first page; the following results were: b. Brand marketing, through the thousands of dragon networks () and china enterprise news network (china) two top-level news portals, the first page recommendations, the brand channel recommendations, 6,000 for every 100 entries, with access. Presented on the first page of the channel. (b) the customer provides 10-20 news keywords and some original enterprise press releases; * * * * * *
