5. User experience of articles。
And the main thing that affects these factors is..Content optimizationI don't knowMedia platformsI don't knowPost-maintenanceThree aspects。
I. Content optimization
It is also difficult for readers to search for a good news item if it is not well ranked, and good news items retain readers, and priority ranking is the key to directing readers to target news pages。
Content optimization is the choice and layout of keywords based on well-planned content, thereby making press releases more popular with search engines and better ranked. Optimization of the content of press releases can generally be achieved by:
1. Selection of keywords
Select the main keywords in the context of their own products or services, as well as news themes, and think from the point of view of the reader: what are the most likely keywords to be searched by a web player as a way to expand the long end word
2. Title optimization
The title of the press release is the eye of the press release, and this must be very sharp, not the title party, but the real hammer, so that it can really work and rank on the front page of the search engine. And the ranking is based on the keyword, and if you don't have the keyword in your article, the search for the keyword will certainly not come out in the press release, and the search for the keyword in the title will be more advanced。
1 headings are best kept within 25 words (50 bytes) and excessive titles are not shown in search results;
2 titles contain keywords, which are as forward as possible;
Iii. Context ducting
A. The beginning and end paragraphs should be as brief as possible, preferably within 200 words and with the deployment of keywords, preferably in the first sentence (i. E., the more advanced the key words, the better the ranking). I'm not sure
B. The middle paragraph naturally deploys keywords, which should not exceed 350 words per word, and the higher the original content, the better;
C. Key word density on news pages is between 2 and 8 per cent, i. E. 1,000 words in press releases. The number of words in keywords is best kept at 20-80 words, and the overall layout of keywords needs to be natural, keeping in mind the accumulation of rigid panels。
4. Photo optimization
The pictures in the press release are not compressed, and it would be preferable to select two clear images, with a photo narration and a picture description (which may contain optimized key words) for uploading。
The horizontal width of the picture is set at 500 pixels, depending on the size and direction of the tablet, with the format kept in jpg format, generally 500*375 pixels, with a single photograph not exceeding 1m
5News marketingThere is a need to have a clear outreach objective and then to write marketing content around its objectives
Extension techniques
Ii. Media choice
1. Media choice
In order for press releases to be ranked well, a good media platform must be chosen. This is a good name and not on the front page. First, the media itself must be the medium on the search engine, and preferably the media on the news source, with good weight. The choice of the media should be a “portal + industry + local combination approach” and should focus on the following four points:
1. The geographical scope of the enterprise's target clients;
The industry in which the enterprise is located;
3. The advantages of the media;
It has very little power over its website。
If the enterprise is country-wide, the choice of the media can be spread widely, and if it is a city, dominated by a local portal, it cannot, of course, be abandoned. Internet users all over the country are concerned with the integrated portal, and there are industry websites that are used as media combinations, without fear of being invisible to clients。
2. Board selection
The press release is to be published on a channel or section of the content of the article or a section that can be understood to be of interest to the target group,
Date of publication
There is some skill in the timing of press releases. For example, articles that are updated friday afternoon will remain on the page until monday; articles published by 10 a. M. Are more likely to be picked up by media reporters; articles that are recommended on a frequency or first page are best recommended in the morning, because many websites are updated every day, if they are submitted at close of work in the afternoon, they will be withdrawn from work tomorrow!
The timing of press releases varies according to industry and target population, so it is best to combine these points to determine the optimal timing。
It is generally recommended that press releases be issued preferably between 8 and 10 a. M。
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