Both the public and the public have been busy lately, not as a flash of gold and silver, but as a result of a series of events in which a popular car-selling speed and the recall of the beatles and the recall. On the internet, 22, "the country's 100th city, the waves are attacking the 26th rights rally, and on the 23rd, the same "response notice" on the internet. Is 26 (this sunday) a disaster for the public
Car recall is not uncommon for car businesses. How does the current dilemma arise for the general public and for the public? The following are two related events brought back by a crowd (as far as the earlier events are concerned, interested visitors can search for them):
On 15 october: one steam volkswagen motors ltd. Filed a recall plan with the general directorate of quality inspection, announcing the recall of the new fast-moving vehicles produced in china from may 2011 to may 2014, involving 563605 vehicles, effective 2 february 2015。
17 october: the website of the general directorate of quality inspection officially published news of a quick public recall。
Why has this quick recall triggered so many things? A detailed analysis of the fungus was carried out in the article “the rapid patches recall to insult who's iq?”. In fact, recall is not scary, it is a recall that cannot solve the problem, and it is the term “insulting”。
Recall notice from the public relations perspective
On the official web page of a crowd, the car cloud found recall notices for fast-moving and beetles. The reason for the notification was described as follows: “in a few cases, these are fitted with new speeds and beetles of condensed rear slabs, which may lead to bending of the condensed rear arm if the side or rear has been hit. If the damage is not detected and repaired in a timely manner, it could lead to an accidental break in the arm of the suspension post-coup and could cause the vehicle to lose control while travelling.”
The description of the reasons for recall is the first point of public questioning. From such a description, the information we can learn is that the new speed and the recall of the beetle is due to the fractures caused by the condensation of the rear arm, which is hit by the side or by the rear, and the loss is not detected and repaired in time. Those who have the ability to understand believe that the vehicle was hit by an accident, that the public was so merciful, that it was so sensitive to the accident。
The technical interpretation of why fast-moving and crustacean worms use this “innovation hoist” that has long been out of the industry for many years, was published earlier as “a popular statement on fast-floating”. The problem can be seen in the so-called “innovation coupling” that hangs “more expensive” multiple poles。
Look again at the recall solution: “in this recall, we will install metal linings on the arms of the affected vehicles. In the event of an accidental break in the arm, the metal lining will ensure the stability of the vehicle's movements and will provide a constant warning noise. The owner may continue to drive the vehicle safely to the dealership. Starting on 2 february 2015, we will install metal linings in china for all vehicles equipped with coupons and hangers.”
Recalling solutions is the second point of question for the public at large. It was considered a “fixing patch” recall that did not actually solve the problem. Moreover, such a solution would require perforation of the arm and would it create new risks? No relevant instructions were found in the recall notification。
From a public relations point of view, the recall notices for new fast-moving and beetles from volkswagen and volkswagen (china) marketing ltd. Are simply unacceptable. Chaungshi was eager to communicate on this issue with ken hingbo, the public director of the public, who, unfortunately, did not receive a reply to the call and text message。
The public and the public network have gone too far
Following the issuance of the recall notice, the public and the public began a violent web gap. The first was the media, which provided a comprehensive, multi-dimensional and analytical coverage of the recall, but the media coverage remained unresponsive。
The mass media coverage has remained calm, but the general public has become disillusioned with the owners. On the 22nd day, a poster with the main title, "blowing the rights rally 2014. 10. 26, the country's 100-city waves are coming in," spread on the internet, and some people have even described how powerful it is that today's circle of friends is being painted. The specific posters are as follows。
More importantly, the poster called for the owner of the car, broken das auto, at 10 a. M. On 26 october. At the same time, other words used in the posters have caused the public to tremble. The day after the poster came out, on 23rd, another message was posted on the internet, a public “response notice”, which was followed by a “response notice” which “has been confirmed from a public distributor”. The specific notice reads as follows。
In the circular, the head of the public distribution store is required to prevent, to the extent possible, the user's right to defend himself or herself. Even those who proposed to install their own self-contained facilities were refused for technical reasons. Of course, this response is not a direct response, but an indirect one。
Whether it is a “convenor of rights” poster or a public “response notice”, there is widespread interest and discussion in the network, which together pushes public attention to this recall to the highest level。
People, where to go
The chinese market is of the utmost importance to the public, who knows that. Among china's top 10 best-selling sedan models, the popular-soldled car model has taken more than half of the mountain, of which speed is one. Of the total sales, the chinese market has contributed one third of the sales of mass groups。
The recall of fast-moving and beetle worms is an ordinary recall that, with the lame performance of the public, hard-breeding is a crisis for the popular brand, providing opportunities for competitors. The plight of japanese brands can also be attributed to the environment. This crisis of mass destruction was entirely self-inflicted。
The “compensation” recall does not seem to solve this fast-paced and beetles hanging problem, so what is the next step for the public to tell the owner? It would seem too early to discuss these, because the upcoming 26th anniversary of the popular “holy day” is an imminent crisis。
Public sentiment is unpredictable and events are even more unpredictable. What kind of dilemmas will be faced by the public in the coming 26 days, which is equally unknown, but is the public ready
Here, we appeal to all drivers to defend their rights in accordance with the law and rationally。
