Abstract: an impressive and enjoyable title, which, in addition to the usual techniques of metaphors, layers, rankings, etc., often uses a variety of techniquesHow to say itAnd writing techniques, such as re-emergence of scenes and characters, focus on story- and pictography, use of cross-references and pairings, attempt by name, emulation and imitation, creation of “continues” and “problems” etc。
Press titleIt is an important element that reflects the thrust of the paper and requires an accurate, concise, consistent and graphic image. Public informationTitle productionNot only does it determine whether the text can be “sniffed” quickly, but it also directly reflects the depth of the subject matter, the depth of the subject matter, and the degree of information and literature. After studying, analysing and summing up the 2019 news titles of the people's daily newspaper, xinhua daily telegraph (hereinafter referred to as " the daily telegraph " ) and the hubei daily news, the authors found that, in addition to the usual techniques of metaphors, layers, rankings, etc., the editorial journalists used a combination of speech and writing techniques。
Re-emerge scenes and characters, and make news subjects "live."
Some re-emergence is through the animation of “putting” audiences. For example, on june 28th, the 7th edition of the daily telecommunications, " dressing a tie in a suit, staring at computers that bring coal mining - the coal industry into the age of intelligent “no mining”. When it comes to coal mining, the first impression of the reader should be black, bitter, tired, dirty and dangerous, and the title of the article is so impressive that it triggers the reader to compare it with the traditional picture of coal mining, highlighting the theme of “no mining”。
Some of them are police. "look! This is the base of china's economy — china's economic watch at the moment — and it is heartening and proud to announce that, as a direct announcement, china's economic boom has been laid out。
There's a reminder. The 12th edition of hubei daily, 29 august, the voice of music in sunyang fields — shh, it's for boars — is full of hot air。
Others highlight the quality of the person by directly quoting the person's personality. The daily newspaper hubei's first edition of april 4th, "the great king of swords" quest "students" — "technology for me like oxygen" — is ready to be answered by workers, so that readers can see their people and hear their voices, and they can be characterized。
Focus on storytography and visualization, making news content "get up"
The more concrete the story is, the more moving the story is, the more detailed implementation is an important way of raising the level of production of news titles. The things to be told (often very specific items) are directly reflected in the title and are easily resonant with the audience. On august 12th, 2nd edition of the daily telegraph, the long march of national solidarity behind a ribbon, a story written by the red twenty-five army long-rong zhu and a single family group called ning shasigi county to return to the people's republic of china, demonstrates how the red army has won popular support; and the red army's past and present: “when the red army taught the villagers to make powder, and now the party and the government are leading everyone out of poverty, the time has changed, but the first heart for happiness for the people has not changed”. The search for that “hard carrier” and its effective presentation have resulted in half the story。
Let's use comparison and leverage to get news objects to move
The analogy is based on the fiction that the object is to be a person, a crop to be a person or a thing to be a thing of the other kind; rather than simply speaking out the name of the thing to be said, it is to be replaced by the name of another thing to which it relates。
The 18th edition of people's daily on june 28th, " the farm machine gets smarter and crops speak - a field survey from the "ey-ye-yo-yu" emblem, describes in a human way the changes in production methods caused by the technology of networking. On june 28th, the 4th edition of the daily telegraph, “from the city white dynasty” to the “setman in the field”, described the history of wu hongtao, a subsidiary of the chinese medical university, to the first secretary of henan village, ping dynasty, liaoning province, strengthening the comparison between the two identities by proxy。
Using repeated and pairing to “strength” the press
The 10th edition of the people's daily newspaper, 28 june, " oxygen, most precious of all - the eighth collection and the third collection of pixels of young cadres " , shows through a sharp contrast between two “most” characterizations, unforgettable and unending spiritual will and immortality, with little family, no one else. The first edition of the daily telecommunication, “four country roads”, which leads to happiness and far away, is an overview of “four country roads”, with the title “four country roads”, which exits the meaning of “richness”, “to happiness” and far away, full of poetry. The subheadings are also focused on the subject and respond to each other: the road is one hundred; the road is one hundred; the road is one hundred; and the road is good. The author was able to clear his head from a collection of materials, synthesize it, and reflect his mind. On 30 august, the 7th edition of the british parliament was “leaved” and the prime minister was pushing the “deutsche count” to read it, as in retrospective novels, in the context of combat work, symphony and speech. Instead, the word “leaved” uses the online hot phrase “was” to express the meaning in such a way that readers laugh。
Try to use names, synonyms and synonyms to make news expression “new”
By name, it is by writing from a person's or an object's name that the title is made more visible and visible. The 11th edition of the daily people's newspaper, “how to get rid of poor hats in the heavily desolated guangxi mountain village — the road to poverty,” on 2 july, drew from the “road village” to the “road out of poverty” and, by implication, effectively raised the subject of communication。
Simulations (simulations), i. E., short-term simulations of fixed phrases, sentences, chapters and even language bodies, based on the need for expression, create new words and give new meaning. The headline of the daily people's journal on april 4th, "the salty county in the west sea coast, which is the first country to emerge from poverty," explains the phrase "green water green mountain is the silver mountain" — white sheep, green pastures, red days — under the title "easy to throw people, red cherries, green mackerel" (shang jie, "i cut the plume, canoe over wu gang" ), which is very colourful, and very fresh. The 5th edition of the daily telegraph, “your heart's consortment”, dated 4 september, gives you a heart-breaking “tangles” — the grand investigation of the “pigboard killer” fraud, beginning with the word “package” of the “heart” — which exposes the deceptive nature of the “pricket killer”. The front page of the hubei daily newspaper, yichang, 6 may, “high-quality” development, “high-faced”, and the first edition of the daily telecommunications on 7 september, “100 years of steel made steel — from a “dream factory” in the steel-powering country to a reform of the transformation of the “scramblehead” — all combine sounding, chording, etc., in an unforgettable way。
It keeps "entangling" and "sighting" and "lighting" the news elements
When making the title, it is useful to concretize, visualize and omit the minor part of the abstract work so that the pen will light the main part like a spotlight. Either to the big, or to the small... According to cognitive patterns, people are often impressed with “extreme content” (either particularly large or small) and focused on their own size。
The first edition of the daily people's journal, on 17 august, entitled “the dream of secure tenure for 200 million people — a review of the construction of our housing security system” (up there), looks at the macro-level of “200 million people” and refines its core content to a high degree。
To a lesser extent, it is about to visualize abstract concepts and rapidly reach audiences. The first edition of the daily telecommunications, “weight of a pill”, on august 28th, talks about how to guarantee the population's need for medicine, which is a small one, which is closely related to millions of people。
To begin with, to begin with, with the 8th edition of the daily people's daily newspaper, dated 3 april, the digital education resources of the country's 64,000 teaching points are fully covered: a web line, linking urban and rural classrooms, highlighting the importance of “covering rural and urban (especially rural) teaching points” in the number of “64,000” and “coupling” in the form of “one net”. In abstraction, journalists allow audiences to quickly outline a digital education network covering rural and urban areas。
Creating “controversial” and “problems” for news audiences to “question”
On august 27th, the 4th edition of the e-mail, " when the battle against poverty is being waged " , there are two reports that appear to be “problems”: “why does this village-based cadre have to “leave”?” and the 57-year-old "vice-president of wang" who hangs his post to “fail”. How can the “leaving” of cadres, which is a phenomenon of criticism and popular repulsion at all levels, be promoted as such? Why can't you just leave? In fact, the former refers to kim kim, the first secretary of guangchou township, governor of guizhou, who was moved by his carelessness to lead the villagers to become rich villages on the day of the battle against poverty, the “front line” and the “backside” of cancer, while also taking care of his wife, who has suffered three years of nasal cancer. The latter described the history of wang hong, vice-president of the institute of fruit trees of the faculty of agriculture of liaoning province. In november 2007, wang hong served as deputy chief district officer in the impoverished districts of the province, with one head in the desert for 12 years. As a result, the civilian population of yizhou was left behind. Wang hong renewed the suspension agreement in 2012, this time without a deadline. Through reading content, the audience is also spiritually baptized while questions are answered。
There are so many good titles. The title of the news is right and right for each other, and excessive force and over-alignment can have a negative impact on the news, and it is more important to be firm in preventing an eyeball and a title party。
(by yang zhang ji, deputy editor-in-chief, zhongzhou daily news, vice-rector, party school, zhu luyangzhou city council)
