Tiger 360 and the cools, which were already close, have now become farces。
Today, 360 announces that the company has sent a written notice to the proprietor requesting the proprietor to purchase all 49. 5 per cent of the shares of 360 held in the co-founded joint venture, in accordance with the terms of the shareholder agreement。
In the previous shareholder agreement, there was a provision that, in the event that the cool parties violated the non-competitive clause, 360 could sell the joint venture shares in their hands at a price of twice the fair market value. The written notification of 360 indicated that the total capital value of the quinoc was $1. 5 billion and that the value of the shares held by 360 was expected to be $742. 5 million, so that the quinoci should pay $1,485 million. From the closing price on 7 september, the current market value of the coolies is less than $1 billion, and it is clear that it will be difficult to absorb the large amount of $1,485 million。
If the coolies do not have the purchasing power, 360 can buy 50. 5 per cent of their shares in the coolies directly at the agreed half price of $229 million。
It seems that there are only two options before the coolers: either to pay $1,485 million in compensation to 360 or to withdraw voluntarily from the company。
It was stated that the notice of ownership was primarily intended to resolve commercial differences between shareholders and that it was hoped that the perpetrators would immediately cease violations of the joint venture agreement. The two companies that used to be in high-profile unions came to this point because zhou hong chong was very displeased by the antiquity of their rivals after cooperating with 360. In turn, 360 believes that the “plugging” of joy has done harm to the development of the chico。
Back in december last year, 360 had just established a cool joint venture with the cools. 360 are responsible for security software, mobile application design and online marketing promotion, and coolies are responsible for the design, development and manufacture of smart phones, supply chain management, quality control, marketing, after-sales services, etc. In order not to clash with the cooler's own mobile phone business, the two parties agreed not to cross the border — the joint venture brand, the cooler main internet mobile, the cooler being a retail channel and the operator's mobile phone。
Through cooperation, 360, which is already lagging behind in the smartphone market, hopes to accelerate the distribution of the mobile internet, and the coolies hope to move from over-reliance on operators with 360. But this seemingly beautiful win-win situation is completely broken with the advent of joy。
On 28 june this year, it announced that 2,180 million yuan, or 18 per cent of the share, had been awarded to the cools, thus making them the second-largest shareholders. The same is true of internet mobile phones, which 360 consider as their own competitors. As a result, there was strong dissatisfaction with the turn of the coolers to support their opponents. Zhou hong chou then sent a circle of friends to say, “who tried to screw me behind my back, my principle is to get the fuck back”. On the same day that this circle of friends was released, chiang chao, the executive director of the cool group, also published a very violent tweet, accompanied by a screenshot of zhou hong chong chou's circle of friends, to the extent that the industry was in shock. Since then, the conflict between the two sides has begun to widen。
It is indicated that in the past, for the sake of the smooth release of the new mobile phone, “zhou hong chong chong had made an effort to achieve the perfect and even accepted the reality of coolness and pleasure, provided that the coolies supported curiosity in making the mobile phone and had the support of shareholders in terms of intellectual property, supply chains and personnel”。
After several months of waiting, 360 believed that the cool party itself had been unable to deliver. In stark contrast, cooperation between the cool and the open-minded is much better。
Indeed, at the beginning of this year, the coolies have transformed the company’s business structure into three brands: the cool ones, the great ones and the ivvi, which are dominated by the operators and the electricists, respectively, and the high- and middle-end products. On the basis of this restructuring, the company has proposed a new ecology for hardware + channels + content + users, and the advantage of content would undoubtedly be of great help to coolies。
Less than three months after the announcement of cooperation, yesterday, the coolies launched the first product of collaboration with music, cool pitt 2, which carries the video membership card and the video entertainment mobile number deep into the content ecological resources of the music. The new cool president, li bin, stressed that collaboration with joy would deepen in the future。
Perhaps because of the excitement of the hotspots and the joys, on the day after the 2nd issue, 360 made public the news of a notice of the right to buy options to the coolers and was dissatisfied with the statement that “coolies and pleasures are becoming increasingly seen as competitors rather than as joint ventures as a result of the increased involvement of the optimists (on the board of the coolers”)。
However, even if 360 ultimatums had been issued, it was not clear that, in the current situation, the torturers would either pay $1,485 million in compensation or be happy to withdraw. The real purpose of 360, therefore, may be to deter the cooler by doing so and to encourage it to continue to cooperate with the cool distribution。
