The mid-autumn foot has come closer, the mooncake market has opened and a new wind of consumption has come to the fore。
Today, health is no longer an additional option, but a consumer's choice for monthly cakes, with low sugar and oil-cutting products on the rise. At the same time, local tastes and novelties have emerged, ranging from cloudy features to new webs, to bring more freshness to the mid-autumn table. Together, these two trends provide a picture of the market for mid-autumn cakes this year。
Health is just what consumers need for their monthly cakes
Mid-autumn approaches, and it's time for the mooncake market to open the blind box。
Now baked mooncakes, ice-covered mooncakes, crescent mooncakes... On 24 september, walking through the 1903 store of the kunming box, journalists saw the full number of monthly cakes, but this year, unlike in the past, the shelf is richer with low-value monthly cakes, which have grown by more than 40 per cent since they came on the market。
New stars, a research and development procurement staff member, told journalists that trends in the market for cakes had become clearer over the past two years, and that a study of consumer demand prior to the development of new monthly cakes had shown that 96. 7 per cent of the users interviewed had made “health” the primary criterion for the selection of monthly cakes. Consumers want to complete the festivities of mooncakes without adding a “bone load”。
In terms of “oil abatement”, journalists have seen the new rice-based rice-coated rice cakes introduced this year in the box, the rice-coated leather instead of the suco-coated lunars, and the domestic pies used such food supplements as leather, soybean sand, sand, black sesame, etc.; in the case of “smelt reduction”, this year, for the first time, low sugar (in line with the national standard gb 28050-2011 standard, sugar-containing 5 g/100 g can be labelled as “low sugar”) monthly pies — low sugar-flowed heart-milk butter cakes, low sugar-beans-smelt-sand-smelts. In addition, this year's low-sweet monthcake box has been added by six more than last year。
Insight of trends 2025 for the kyodong pancakes, published by the tokyo supermarket, also shows that the health of components has become one of the key factors influencing purchasing decisions, with 73 per cent of consumers explicitly concerned with “component health”, and there has been a significant increase in low sugar and non-additional products。
Searching for “low sugar moon cakes” on the electrician platform shows that the old brands of maxine, rice village and shen dae-sung have all introduced a variety of products. In the case of the rice fragrance low-sweet loaf box, which sells 4. 7 million units per month on multiple platforms, many consumers say in their commodity evaluations that “low sugar moon cakes are better suited for the elderly” and “low sugar old children can eat”。
Local specialty mooncakes continue to provide fresh food. Sensor
“in addition to health, local specialty mooncakes can still give you a fresh feeling.” the new star indicates that the first succulent moon cakes, known by some consumers as “cakes”, have now become thermal products in the south and central china regions, with sales increasing by more than 100 per cent this year。
In addition to the well-known guizhou doctor's lunar cakes, yunnan's bouquets and lunar cakes are growing at the fastest rate for almost two years, and in a box of horses, you can even find qizhou sour veggies, sesame noodles, sesame noodles, lunars, red noodles, red noodles that want to taste in different places。
In many platforms, the crayfish and the guacamole-cheese mooncakes have also triggered a rush to buy. If you search for "new moon cake" as a keyword, you can see more options: coconut latte, oatmeal coffee, white milligram needles, qia seeds, dragon wells..
In the gift scenes, the same is true of the double-priced local monthly pie. In guo, for example, the classic product, guo guo, has been the first choice of local consumers for festivals because it is made manually, has solid materials and has prices of less than $100. With a lot of support, master guo accelerates his journey to the country from ridge to spring, increasing his sales by 30% each year, of which his daily sales in full channels exceed a million singles。
Open press, zhu wanqi, photo coverage
First instance, zhu wanqi
