Recently, a question has been under consideration: why do many of our actions run counter to business common sense? To be honest, business people are often smart, especially when the bigger the business, the less likely they are to make mistakes in skillful things. But why do they have problems every year? I found that most of the mistakes were due to violations of business common sense。
What is the common sense of business
Business is common sense that everyone who does business should understand and have basic knowledge, all based on the most basic business laws。
Business, for example, must be profitable. But some people always think that profit is not important, that money is burned first; when all the competitors burn down, the market is all mine, and it makes money. Think about it. Is there a monopoly now
And business, for example, controls liabilities. However, some enterprises feel that they need more debt, the more they fear me, and believe in what is called the “big ones”。
Also, it's common sense of business that we are talking about focusing on our clients. But there will always be a lot of enthusiasm for meetings and gatherings, with little time spent on clients。
We also agreed that the product was made. But some people have been unable to sell for years, and it seems that the reason why they are electricists has made the competition more intense, it's a problem for others, but they never think that their products are bad and outdated。
There is also a very important business common sense: we need to invest in the future if we want to have a future. Therefore, in addition to our current profits, scientific investment and human resource development are important。
Why is it so hard for us to stick to common sense
Looks very clear, very simple. Why do we have to stick to it? I've been thinking about this, and there are some very clear reasons:
There are always weaknesses in humanity
For example, when investing, when the stock market reaches 56,000, it is logical to be more cautious, but often we are particularly greedy and think we can get 10,000. But when the stock market is at 23,000, while we may still be losing money, the value of the investment has actually come up, and we should be brave, but we are often afraid。
There are always too many temptations around us to make us greedy; there are too many negative things to make us too afraid. These are human weaknesses, and we always have to fight them。
And there's one factor: everyone's judgment, expectations
Sometimes we have too much confidence in ourselves, because for 40 years of reform and openness, some people have been playing every time and every time. So he's gonna think, why would i be wrong this time? But the world has changed, the original set is not working, and if you keep on playing all in each time, can you not lose
Others, on the contrary, are overconfident. They were the kind of people who were overconfident, but when the internet came, they got knocked down, and they thought maun was right and they didn't know what to believe. There are many things to be done against common sense。
There's something else, of course, that just gets tired
Some have been tired for 20 or 30 years and have begun to slacken and lazy, and have started to find a group of experienced or highly educated people, so-called successors or airborne units. In fact, it is only an excuse for its inaction and lazyness。
How can we avoid these human weaknesses? Avoid common sense mistakes
Often business succeeds. When we find the right direction, we just stick to business common sense. The things to do are just a little bit hard every day, and there is nothing very deep。
But specifically, how can these human vulnerabilities be avoided? Avoid common sense mistakes? I also have some thoughts in this regard:
A methodology for thinking
I believe that anyone who succeeds in business has a good business instinct and a sensitive sense of what clients need and where business models should go. But our instincts can also be distorted for various reasons. So it is not enough to have an instinct, which should have a sound business logic behind it. Too often, we will focus on intuition and less business logic, which is a very bad weakness。
But when we gain the unity and balance of intuition and logic, what are the conditions at this moment? Because any person achieves his or her goal under specified conditions. This includes our own endowments and what the environment is for the outside world。
So business instincts, logic and external conditionality are a factor that we cannot afford to grow. On that basis, we can develop our own strategic plans。
But we also need to know whether strategic planning is not as good as it is, as strong as it is, as fast as it is good as it is good, as beautiful as it is, or whether it needs to fit in with your own positioning. You need to put it into organizational, talent, culture, etc., one step at a time, so that you do not deviate from your common sense and take you on the right path。
There's also some skillful means of avoiding a violation of common sense
First, we should establish more appropriate performance indicators. One of the reasons why one of the companies' main performance indicators was only “sale sales”, after we had to reset it, was that the management team was working hard to increase sales, regardless of profits, technology, talent, etc. This is not an option, so it's a very important indicator of profit plus investment in scientific research, which is now being evaluated by restar. If it's only a high profit and research is invested, the test is still unsatisfactory。
Second, attention should be paid to the greyscale within the enterprise and internal competition encouraged. Many enterprises, especially when they are older, must transmit information in a distorted and incomplete manner, which easily contradicts business common sense. So we encourage the presence of greyscale and internal competition by breaking down layers of information, reporting inefficiencies, transparency of internal information and the most efficient use of resources。
Thirdly, it should be repeated on a regular basis, with particular emphasis on cases of failure. Now that there are more than 50 global partners, the most important thing for you is to look at what we haven't done yet. Weaknesses of humanity always like good news, but looking at those bloody, failed things is the driving force behind our progress. We need to know very well where the blood is bleeding and force ourselves to know where the weakness is. So it's very important to reset。
There are also two very good working skills, one for brainstorms and the other for the full use of more efficient communication tools. Now, for example, i spend more than half my time on nails, and we have a lot of nails. Any time, anyone in the company, if they feel they have something to do with me, let me know, they can drag me into the group. Really very efficient。
