The news client, the reporter
It tastes so sweet。
It is situated on the central coast of zhejiang province, with three surrounding seas, two ports, with ample light and clear seasons, and with excellent climatic and soil conditions, as well as the reputation of the “foundation of easter island, seamount fairy state”。
The unique geographical location and superior ecological environment have given rise to a variety of distinctive fruits of excellent quality, especially citrus, like the “red american” mountains, which are well received by a wide range of consumers and hailed as “orange-ave-a-mass” and national。
In recent years, ioshan county has continued to follow the path of refined, chain-based development, vigorously developing a fine citrus represented by the “red american” and transforming the citrus industry from a “mass win” to a “high quality, high value added, high profit”。
In 2022, the entire industrial chain of mountain citrus production was over $2. 8 billion, and in 2023, the mountain “red american” was successfully selected for the national list of excellent new agricultural products。
In august this year, the eighth china fruit brand congress published an assessment of the value of china's regional public brand of fruit products, which amounted to 2,767 million yuan, the second largest in the province. The citrus has become the dominant farming and income-generating industry for the mountain industry, especially the “red american” citrus, which is now growing 36,000 acres at a market price of more than $60 per kilogram and which is a “gold fruit” for which the orange farmers are growing wealth。
Ioshan county has taken full advantage of the government's leading role in developing the system of citrus industries around “generics, quality, brands” and in promoting quality development of the citrus industry。
It is important that the system of the citrus industry be integrated with the government and that associations be in place. The leadership group for the high-quality and high-quality development of the yushan citrus industry, chaired by the district secretary, and the office of the regional leadership group for the construction of agricultural brands, chaired by the county governor, have been established to strengthen the top-level design of the “red american” industrial development. (c) the formulation of a national opinion on the construction of the great orange industries, the introduction of complementary policies such as modern crop development, brand-building, citrus weather index insurance and “red american” citrus industry development support, and the allocation of $10 million per year in special funds to support “red american” industrial development. The organization of the ioshan county orange industries alliance, which has more than 680 members, the creation of social organizations to help small and small cotton farmers, and the development of 14 green food certification member units, one of the zhejiang agronomy accreditation units, led the “red american” citrus industry to the path of organization, ecology and branding。
They insist on technological innovation, self-empowerment, and hold onto the citrus chips. Maintaining science, technology and innovation as the first driving force of industrial development and maintaining a strong grasp of citrus language. Technical cooperation exchanges have been established on a permanent basis with such institutions as china-china farmer's university, zhejiang university, the chinese citrus institute and the agricultural college of zhejiang province, with the establishment of a team of team specialists from deng su, the establishment of the yushan county citrus institute, the training of more than 300 students and a group of rural specialists to study japanese citrus, and the establishment of a solid plant-planting and plant-planting technology and the occupation of high seedling sites. Over 15 years of autonomous hybrid breeding, 12 challenges in the citrus breeding industry, the establishment of 6 national citrus breeding sites, the screening and preservation of more than 450 national and foreign good varieties, over 800 monolithic hybrids of autonomous intellectual property rights, and over 20 new varieties of extremely popular value, have provided “genetic power” for the continued development of the citrus industry。
(c) the maintenance of triple-coordination and standard production to improve the quality of citrus fruit. The focus was standardized, the country's first “red american” citrus facilities were issued with local standards for green cultivation, the technical standards for “red american” citrus facilities were developed and promoted, such as “standard technical guidelines for “red american” citrus production,” the national group standards for “red american” orange grade and packaging storage were introduced by the china association for the circulation of fruits, the national standards for “red american” sales of special fruit, primary fruit and secondary fruit grades were defined, and the norms for the full range of product plus sales were fully established. Focus on digitalization, implementation of the “1121” project on digital agriculture, construction of the citrus brain, exploration of the “red american” 5g+ block chain retrospective pilot, implementation of a “one size fits all” (geographic marker + zheon code) quality control, scaling up of the digital upgrading of the orange garden and construction of a precision, production intelligence, and traceability system. Focus on ecologicalization, implementation of a reform of the fertilizer regime, innovation in new cultivation models such as citrus “grass cultivation + weed cutting”, such as grass-croping, and the promotion of efficient fertilization techniques such as water fertilization, and the establishment of a long-lasting regulatory mechanism with full-chain blind spots. In 2019, at the most “red american” citrus contest in zhejiang agriculture, the “red american” chosen for the mountain received a combination of quality and sugar。
(c) uphold branding, multi-marketing and increase the value of citrus brands. The zhejiang university brand research centre was entrusted with the preparation of the strategic plan for public branding in the mountain orange region, the successful registration of the logo of the national geographical marks of the “red-americans” of the “malpine citrus” and the creation of the national standardized modeling area for the development of public brands in the mountain orange region, the construction of the project for the application of geographical marks in mountain orange and the formation of the “malpine sea, orange inter-american” brand system。
In order to make the strong “master citrus” brand “master red america”, the mountain agricultural rural bureau and the imam county supply and marketing association organize multilevel, multidisciplinary and diversified brand marketing activities. At the same time, the united arab emirates group has continued its branding and product upgrading. Since cooperation in 2019, through the analysis of large-scale data such as citrus and related types of products, commodities and consumers from the ali platforms, the development of classification criteria, capture transport standards, storage standards, logistics programmes, packaging designs, public material collections, and assistance in the transition of the red american man of elephant from the flow of goods to the multi-channel stratification of standardized goods. High-end user-consumption scenes in the cities of focus i and ii focused on creating a “red american” creative commercial for young users of the “web age” and the “z generations” and inviting the host to carry the product to help the “red american” population of zhejiang province to reach the country. The cumulative spread of marketing activities has been exposed over 180 million times, and online sales have exceeded millions. The whole chain, from the source to the end consumer, is built to allow consumers at the end of the vendor's distribution to check the details of the commodity through a scan, and to access the intellectual property protection system of the ali baba platform to defend the “red american” brand rights and interests of the mountain with digital protection。
The “turning out” of mountain citrus is dependent on the persistence of many fruit-farmers, even more on strong support from all levels of the sector, as well as on the hard core of the digital plume. The next step is to continue to deepen the branding strategy in hill county, with the agricultural supply side reform of “acres above us$ million” and, for the implementation of the main themes, such as the mountain rural development bureau, the united mountain marketing agency and others, to unite ali baba to create a digital platform for the “brain of the mountain citrus industry”, which will embrace the dimensions of intelligent logistics, digital agriculture, digital marketing and brand promotion, embrace the digitalization of agriculture and block chain technology, promote the overall upgrading of the mountain citrus industry and contribute to rural revitalization。
