In 2025, the android mobile market was so full of traffic, that images, ai, screens, prices, and all the tracks were red. But back a decade ago, the andre market wasn't exactly a flower, it had almost one name -- htc。
From the main factory to andre: stepping on the middle ages
The first generation of iphone was launched in 2007 and completely changed the entire mobile phone industry. At this point, microsoft has secured 30 percent of the mobile system market by windows mobile, and google has been rushing to launch the android system with the eyes of the mobile internet portal. But andre was not mature at the time, and there were no successful cases of mass production, and major mobile phone factories were watching and even ignoring. Google urgently needs its first crab-eating partner to quickly turn the system into a mobile phone。
That's when htc stepped out. Before that, htc was an electronics factory, contracted 80% of the publicly available windows mobile smart equipment, and the familiar puda 686 represented it, and many business people were using it. Htc, who doesn't want to work all the time, goes with google. In 2008, htc launched its first-ever android mobile phone, htc g1, based on the efficient production capacity that it had been working for。
Although this mobile phone looks more like a classic suture, it sold 1. 5 million units in advance that year, directly demonstrating andre's market potential。
Andre's peak: from g3 to g7, he used to step on his feet
In 2009, htc launched g3 with hot iron, carrying for the first time multi-touch control, and the iphone 3gs over the same period became the two main poles of the smartphone market at that time. The launch of the g7 in 2010 resulted in a four-month reduction in sales。
In 2011, htc's share of the united states market exceeded apples and became the first local smartphone manufacturer, the first positive iphone suppression of the android camp. Htc then launched the classic g10, g14, g17, and completed a turn from the android pioneer to the android king. That time htc almost defined the early look of andre。
From top to sales google: losing in two weak sides. Lee
Many people attribute htc's failure to arrogance, and more precisely, htc has mistook the phase windfall advantage for long-term competitiveness. As a surrogate enterprise, htc core parts are almost entirely dependent on external procurement, which keeps it in a passive position。
When the g7 heat sells, samsung unilaterally cut off htc's supply for lack of capacity on the arm screen, directly disrupting the g7 production rhythm. In addition to this, the mobile phone industry is a patent-intensive area, one of which may involve tens of thousands of patents, large plants with patent pools, cross-authorizations and professional teams, and htc, a proxy, is almost blank in this regard and can only be slaughtered。
Apple was the first to sue htc in 2010, which led directly to the suspension of the latter in the united states. Other manufacturers have followed suit, and htc has been in litigation, fined and forced to stop selling in multinational markets. The market share fell from 21 per cent in 2011 to 2. 6 per cent in 2013。
Since then, htc has been able to maintain product lines only on stacks and at high prices, pricing has become increasingly out of proportion, and users have gradually shifted to samsung and the emerging home-grown mobile brand. In 2017, htc sold its core mobile phone business to google, a company that once defined andromeda ecology, eventually became part of andromeda ecology。
The growth and decline of htc is a microcosm of the early windfall dividends of mobile internet. It is easy to peak on the pre-emptive advantage, but only by building on the lowest levels of core capacity, patent layout, etc., will it be possible to establish itself in a brutal market competition。
