1 on the core competitiveness of the commercial blowback to the top
[pco]Recently, the outbreak of the new product launch in beijing, unlike the simple release of a few new items in the past, brought about an entirely new product series, maxify, which is fundamentally different from the previous pixma series. In the past, the ink-printing product line under the gain flag was largely named after pixma, with mx targeting soho users and mg targeting families, the difference between the two being only individual functions, and even design being identical, using the term “family facebook”, which is now popular. However, the brand-new maxify series is intentionally repositioned, and is based on the ic mf series, with greater commercial taste。
On mb4080 and mb5080, yoshinaga made a considerable determination, for the first time, to equip desktop inkjet printers with an inkbox capable of printing 2,500 pages, and the main hit quickly. With the hewlett-packard's “work force” series in mind, the three big dollars have finally come together. Why does the manufacturer place the commercial ink spray line in a relatively strategic position? How much potential there is to dig and how much oil and water there is to squeeze。
The core competitiveness of business sprays
Commercial, literally understood as an inkjet printer for commercial office environments and meeting office requirements. Prior to the concept of commercial spraying, the concept of “ink-jet, laser-commercial” had gained ground, and many consumers had even followed that principle in their selection. Previously, if inkjet printers were seen in someone's office, it would be unprofessional, budgetary constraints, etc. Prior to 2012, a survey had found that the share of the sme market in the use of laser printing was 70 per cent, with only 30 per cent of the manufacturer's spray printers, while in the european and american markets, that figure was reversed, with more than 65 per cent of business users using ink printing products and only 35 per cent choosing laser printing equipment。
The concept of commercial spraying was introduced by hp as early as 2000 and was officially launched in 2005 at a cost of $1. 4 billion to develop a full-dimensional spt printing engine. In april 2007, hewlett-packard released the industry's first fully commercialized inkjet printer line officejet series, a sword that refers to a price-free laser printer that has been able to do so in terms of print speed, single page printing costs, batch processing capacity and print quality。
The launch of four pixma multi-purpose ink jets mp610, mp520, mp228 and mp145 in beijing in september 2007 opened the way. Eppson is a typical technology stream. In july 2008, a new precision microvoltage technology was launched, which completely addressed the problem of head-blocking of printers in the industry through bubble removal systems and volatilization containment systems, exceeding traditional desktop laser printers in terms of durability, environmental protection, cost, etc. In 2010, the t-printer engine technology was pushed to build a built-in automatic double-sided printing unit, with the greatest advantage of reducing size while providing greater paper capacity while optimizing internal walking paper and mechanical structures, increasing monthly printing loads while reducing noise and effectively extending useful life。
Now, many people must have asked, what's the point of a commercial inkjet printer if there are colour laser printers? In the final analysis, the word “poor” remains. The cheapest coloured laser printers can be bought on the kyoto channel, respectively, fujichellow cp105b for $1416, samsung clp-366 for $1599 and hewlett jet pro cp1025 for $1699, which sounds just twice as expensive as single-colour laser printers, and within the range acceptable to users, but you do not think so when you look at the prices of their materials. Based on the a4 scale and 5 per cent coverage criteria, single coloured text printing costs of $0. 81, $1. 04 and $0. 88 per photocopying of the a4-scale cp105b, samsung clp-366 and hp laserjet pro cp1025, with a slower colour printing rate, can reach only 4 pages/minute with a small paper box capacity and a monthly printing load of only 20,000, with no means of digesting high loads, no chaining at critical times and a general sale price of around $6,000 for truly commercial coloured laser printers。
Through these years of technological upgrades, hp-led equipment providers have made a number of improvements in product performance, including output accelerator, stability security, increased material capacity to cover heavy loads, such as hp officejet pro x451dw, which has a monthly printing match of 50,000 and 500-page cardboxes, at a sales price of only $3,500, officejet pro x576dw, which, with pagewide technology, is printing at an alarming speed of 70 pages per minute, making it the fastest inkjerk printer in the world, with a 4,000-page black cartridge equipped for wf-5113, larger than laser printer capacity, ensuring continuous efficient printing, and reducing the cost of printing in single black and white text to 0. 1 and the cost of printing in colour to 0. 3。
In addition, commercial inkjet printers have good availability and compatibility, such as a liquid crystal screen, an outletable paper box, double-sided printing, full-scale cable, wireless, mobile, remote printing, etc., which fully meets commercial office requirements and can be expanded as business needs grow。
What kind of business brain goes back to the top
What's the business mind
We have also said that hewlett-packard was the first to launch a commercial spray product, dating back to 10 years, and that commercial ink was considered to be his “suspension”, so why did yoshinaga put the maxify series high-profile at this time and fight with them
First of all, there is a difference between price, energy and the other two brands, with one-on-one proprietor knowing how much investment is spent, whereas the commercial sector has been cold, with users generally indicating that high prices directly affect sales. This is also a price battle, with hewlett 8620, which has similar performances, offering $2499 in kyoto, while the price of jiaem mb5080 is only $2259, which is close to 10 per cent of the price differential, which is attractive to small and medium-sized enterprises with coloured output。
Second, commercial spraying is a self-preservation option. Without fear of disclosure, among many printers, colour laser printers and a3 printers contribute the most, and because of the small number of products and the slow pace of change, manufacturers generally do not easily reduce prices. What if a large proportion of the enterprise's users have a colour printing requirement and do not have the budget to purchase colour laser printers? The provision of lower-cost commercial jets to fill the gap between black and white lasers and colour lasers is a small calculation made by the manufacturer。
However, the strategy of different manufacturers is not the same, as the positioning relationship inevitably conflicts with the laser product line, so hewlett-packard and jia must take into account the benefits of the laser product line when promoting commercial spraying, and hewlett-packard pushes around $2,000 for a4s and $3,000 for a3s, deliberately keeping a distance. By contrast, eppson has an incomparable advantage, since there is no laser line at all (80 per cent of the company's profits are from the ink-printing business), so the product line can be spread widely, even though the industry's first black and white ink-jet printer, k100, was introduced in 2011, achieving a complete leap over desktop-type black and white laser printer in terms of cost, function, speed, utility and quality. In addition, eppson and distributors have introduced a printing outsourcing service whereby users can purchase or lease printers, and buy packaged services on a monthly or daily basis. Wang jintown, senior director of printing enterprise, eppson china limited, says: “the reduced cost of inklift printers has squeezed compatible consumables, the prices of which are similar to those of the original and the purchase of compatible consumables is meaningless”, including the cold tea brand wang kei, and a number of companies have actually given up laser printing to use inkk printers in all offices。
The third is the dispersion of pressure. We have learned from third-party agencies that the overall performance of the printer market was not good last year, that while the financial, medical, transport and public utilities industries have experienced relatively rapid growth, purchases have not been strong, that the demand for print products by government industries has declined as a result of increasing anti-corruption efforts, and that the proportion of print products purchased in low-speed and low-price segments has increased. The long-term success of colour-smuggling falls short of the manufacturer's expectations, there is a lack of enthusiasm for user renewal and a need for a new bright spot in the market to support sales, while the emergence of a “low-price” vendor matches the trend of colour-printing。
How to get back to the top of a 3-barrel or a hit
What's the choice between a commercial or a heavy fight
In the face of an aggressive campaign by the manufacturers, many corporate users have struggled with the fact that the commercial spray has been exaggerated as a flower, and has performed well in terms of environmental protection, avoiding the discomfort of provoking equipment to produce harmful gases and dust pollution, and making it more environmentally friendly. Why should we spend more than twice as much to buy colour laser printers? As we have said in the preceding paragraph, they are located differently and target different user groups。
More than 50 per cent of the current office needs of smes have both black and white and colour applications. As far as black and white is concerned, black and white laser printers are no longer controversial, technically or cost-controlly mature and even the choice of compatible materials is very large. When it comes to colour, if lasers are also sought, the cost of purchase and use is not cheap and ultimately becomes a user problem. Of course, this is not the key to the final decision, or whether it is demand-driven, not to hide that the manufacturers actually play the same game as the “past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-pave-past-past-past-pave-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-past-pa-pa-pa-pa-pa-pa-pa- commercial jets are absorbing the share of entry-level colour laser printers in a small way, with the tendency to replace them, especially when there is occasional need to print the a3 screen, and the purchase of machines can really shake laser blocks。
But it is wise to choose lasers for business users that require high job efficiency, with high daily printouts, without a single function, without any fancy function, but with a true endurance, as manufacturers do. In particular, printing of more than 20,000 copies per month would require very high stability for printers, and if there were a continuous, or even violent, printout, it would probably be a very frequent failure and maintenance expenditure would surprise you and not cure it. As far as costs are concerned, we used to throw out a formula, "consolidated usage cost = machine purchase cost + the number of black and white text printed over a five-year period x the cost of a single printing cost," so you can take a seat at the right number and count the details, and the lasers are really as cheap as possible。
The changing business environment is such that smes are constantly responding to changes in the external environment while meeting changes in office needs within the enterprise, and equipment upgrades are inevitable. Major equipment providers are committed to developing more durable and cost-effective office tools and are expected to be trusted office assistants as business users cope with changes. The collective power of merchants, after a change, actually fills a gap in the market. As in this age of smartphones, the nokia mobile phones that can smash walnuts still have good sales, sometimes not necessarily the right ones。
