Introduction: “sometimes life is nothing but the warmth of a cup of coffee.” the words of the village spring tree, which do not speak of the smell of coffee, speak of it: in many cases, coffee is a comfort to people. Indeed, there are times when urban men and women take a moment of free time with the scent of coffee. At least at the moment when the caffepascucci holds a hot cup of coffee, our hearts are calm。
Italy, a country that does not produce any coffee beans, is the second largest exporter of baked coffee beans in the world. Coffee has become italy's “cultural ambassador” in the world. Mocha, latte and cappuccino... These italian coffee names are more familiar to people who often go to cafes, but most people still have a blank understanding of italian coffee. More coffee lovers can only experience tasting italian coffee in american or korean brands. Cafepascuci, an italian brand of 100 years of coffee, has been working since its high-profile presence in the chinese market last year to spread good-quality italian coffee products and culture, and is becoming the new urban women's and men's recreational landmark in beijing with its authentic, masculinity, masculinity and philosophies。
Real espresso espresso espresso
Espresso, known as the "dream of coffee" by coffee makers, is the essence of italian coffee, from which all the italian coffee that is derived today originates. This fragrance, pure black coffee with a golden and yellow foam on its face, all tastes, colours and appearances are the best in coffee, and it is an indescribable charm and addictive. It is characterized by instant extraction of coffee fluids from steam pressure, simple practices and strong tastes. Sit down at the cafe with the chinese. Have a drink. The drink is different, espresso is fast and fast. He doesn't have to sit down, and he's finished standing at the bar. In the country's popular mocha, latte and cappuccino, the practice is based on espresso and processed with milk, chocolate and other materials。
“espresso of caffepascucci drinks with obvious caramel and smoke. The scent is very rich, very italian." in china, a number of consumers also praised the espresso of caffepascucci. “a major feature of espresso is that its taste is fairly stable, and its formulation, once confirmed, will not change for decades.” according to caffepascucci's director, “the caffepascucci formula has been in use for decades, and many customers have been drinking for decades. In caffepascuci, customers and cafés and even bosses often become acquaintances and even friends because of a cup of coffee.”
"slow baking" exclusive patent is a hundred-year coffee legend
The aroma of coffee originates mainly from coffee beans, which are only of good quality to make pure coffee. Coffee beans, from planting to baking, are the most proud part of caffepascuci. Caffepascucci coffee beans are derived mainly from bigbiohati (haïtien organic project), which is obtained through pure natural cultivation in haiti. The harvest of coffee beans will be transported to the factory in monte cério, italy, for storage, processing and baking, which is the only coffee beans production site worldwide in cafépascocci, and its humidity and air composition are very conducive to the extension of late-stage coffee beans. Different varieties of coffee beans can customize their suitable storage environment and eventually reach perfection. In the process of baking, caffepascucci used the exclusive “slow baking” process to complete the baking and eventually achieve the best baking effect。
Human resources in caffepascuci are a valuable asset. At every stage of the processing of coffee beans, the choice is chosen with the full attention of the experienced coffee baker during the coffee process. With changes in time, temperature and the colour of coffee, the coffee beans will burst, and mastering these elements will help bakers to achieve the best bakery results. With “slow baking” patented technology, caffepascucci bakers can use modern computer technology to listen to and control the various stages of coffee baking by comparing the sound of the coffee collected with other baking parameters, with the best result. Scientifically baked coffee beans, which are processed and packaged in a timely manner, greatly preserve the aroma of coffee and ensure safe consumption。
The sword means the chinese market became a professional coffee leader in five years
With regard to future performance in the chinese market, caffepascuci officials are confident that “coffee consumers in china will evolve in the pursuit of coffee quality, which is the new value that caffepascuci brings to consumers and the coffee industry”. It is well known that the near-crazy expansion of the last decade has led to a dilution of the “starbucks experience” and a “brand commodification”. As a direct manifestation, starbucks advocates “global chain standardization, no longer through love for coffee”. In contrast, caffepascucci will pass on its 100-year classic quality, trying to ensure the quality of the products produced by the shop and making chinese consumers feel “the perfect experience of coffee”。
Asked about future development goals, the cafepascucci china region brand manager stated that he planned to have 1,500 shops across the country over the next five years, dividing the coffee market with starbucks, costa and korean coffee brands. But, as pascucci has just landed in china, the market has less knowledge and understanding of it, and it will take some time to grow and sink. Caffepascucci will be as patient as a handmade coffee, and will work hard。
A perfect space, a perfect cup of coffee for 100 years
Compared to the somewhat strangeness of the chinese market, caffepascucci has long been a pronoun for authentic italian coffee in foreign markets. Its coffee is raging around the world. “whereever you may be in the world, as long as you walk into caffepascucci, you enjoy the same quality of coffee, experience and service. This is a solemn commitment of caffepascuci to consumers and a global standard operating management principle that the brand maintains。
As a classic brand of italian coffee, caffepascucci dates back to 1883 and is being inherited by the pascucci family. For almost a century and a half, caffepascuci has focused on the spread of pure italian coffee culture. Its strength stems from its excellent brand genes: from the selection of high-quality coffee beans from the world's three gold-origin origins to the slow-cleaning process of patented humanty and technology integration, to the traditional and innovative combination of hand-carving techniques, caffepascuccci has been upholding the “hundred-years of classic quality” family mission, extending brand values globally。
In recent years, caffepascucci has been holding hands with sporting events such as motogp, which has injected passion into the brand. And holding on to the famous italian model as the spokesperson, it's a brand of fashion。
“the chinese process of italian coffee has just begun, as the ad from caffepascucci says, `aperfectplacetostateyourday.' we look forward to becoming the perfect space in the minds of chinese consumers, allowing you to start with a cup of italian coffee every day.”
Responsible editor: zhang dei
