Headline todayThere have been waves in recent days. Music under its bannerShort videoApply..DitheringFollowing the microblogging campaign, news of microblogging blocked its content sharing. The headlines of today, which are recommended for reading in the news convergence, have, over the past two years, produced a series of short video operations, which have been followed by a series of vibrating, watermelon videos and volcanic mini-video products。
In the gap between the bat giants, people have witnessed the rise of the headlines today into unicorns in the area of information flows and short video, accompanied by controversy and siege。
The founder of today's headline and ceo zhang spoke about today's headlines in a recent conversation with the qinghua executive collegeInternationalizationThe target, “to achieve more than 50 per cent overseas users by 2020”, revealed that the headline was currently only about 10 per cent overseas. It was also reported that today's headlines are beginning to recruit some 500 people abroad, indicating that they are accelerating internationalization。
DomesticCompetitionWith rivals serving, and users growing at a peak, the pursuit of new growth in the sea seems to be the inevitable choice of today's headlines, which have also laid the foundation for the investment in and acquisition of a range of coordinated operations, such as the short video of music applications, flippagram and musical. Ly。
However, the question of whether today's headlines can be successfully carried out and operated in a strictly copyright-based international market, with domestically formed replicating genes and through overseas acquisitions, remains a matter of deep concern。
Headline overseas route: buying, buying, copying
This is not the first time that the headline has mentioned going out to sea, but in recent years this objective has been raised to a new strategic level. At the sixth anniversary conference of the founding of today's headlines, on 9 march, zhang zhang zheng zheng said that the goal of 2018 was globalization。
In august 2015, the headline came on line today with its overseas version of topbuzz, marking the beginning of its global layout, which now covers countries and regions such as north america, japan, india, brazil and south-east asia。
Today's headline overseas m & as profile. Blue whale fucking reporter
The distribution of topbuzz content is mainly directed to media sources due to strict copyright restrictions abroad. In this scenario, and in order to further improve user viscosity, topbuzz focuses on pgc (user production of content) from media content. However, in the absence of rigorous content-checking mechanisms, false press problems can arise。
In february, a foreign tech-media author, ellecha, wrote about the biased news on topbuzz platform and the serious problem of gossip and outdated rumours。
In addition to targeting the north american market line topbuzz, today's headlines are investing in similar headline news-based reading applications in india and south-east asia. Of these, dailyhunt was listed in 2015 as one of india's quasi- “billion-dollar babies” in internet start-ups, with 155 million cumulatively installed. And then today's headlines are in indonesia's “focus today” to enrich similar product lines abroad. In november 2017, today's headlines went down on investments like news condensation applications, buying news republic, a mobile news service provider for leopards for $88. 6 million。
In september 2016, today's headlines announced short video distribution and invested $1 billion to subsidize short video content creators. The addition of short video operations has injected a strong needle into the headlines. In february, the following year, the headlines announced the acquisition of the flipagram of $50 million, which in 2016 was blown out of the news of stagnant user growth and large-scale layoffs. Nine months later, the headline was short for a billion dollars. The video nasal, musical. Ly, ended its saliva battle against the shivering “crown up” and successfully harvested users from north america。
Since then, the headlines have contributed significantly to the internationalization of the tremors and the promotion of 100 million dollars of the tremors. Its international version, tik tok japan, is gradually gaining popularity, with zhang saying that its monthly active users are over 10 million and proudly saying, "now in japan, one of every 10 japanese citizens is a user."。
In addition to the short video, the other layout of the front page is live. In addition to the international version of the volcanic video hypstar itself, which has a live broadcast function, the headline is also involved in the live. Me-based round of financing for the live airing of leopards overseas under the mobile flag of the leopards, which dominates the north american market。
It is worth noting that blue whale tmt, through app annie, looked into japan from 26 february to 28 march 2018 and that musical. Ly, north america, with the exception of tik tok to download the top of the list and best-selling list, did not perform well in its application, including topbuzz, hypstar. Take topbuzz, for example, and it's on the list of downloads in ios. Around 300 to 400, with a minimum of more than 600, while hypstar has long hovered outside 600 in downloading directories。
Topbuzz ios download list ranking
I told blue whale that today's headline 50 per cent increase in overseas users is difficult. For chinese enterprises going out to sea, north america and japan currently account for only the remaining areas of the demographic dividend, while the indian region, despite its demographic advantage, is generally less expensive and more difficult to realize。
In developed countries where the demographic dividend still exists, there is also the problem of better legal systems, a high level of copyright awareness and equally competitive markets。
To take the example of flipagram mentioned above, as short video supports the user's free choice of music, the platform also bears high copyright costs. It is known that a significant portion of the $70 million in b round financing was spent on music copyright fees. Unfortunately, the lack of clarity in the flipagram business model, or the difficulty of maintaining high copyright costs, has exacerbated its fate towards acquisition。
Trapped in the domestic field at: surrounded and reversed
As early as 2016, zhang once announced that the cumulative number of registered users had exceeded 600 million and that the monthly active users had broken 120 million。
Since 2015, as the number of smartphones has reached nearly 1. 1 billion, at least for the headline, the growth space for domestic internet users for its single product has reached its peak and new traffic points are urgently needed。
And there are constant internal problems. In the information flow business, the headline is in opposition to today's. The current flow of information, which has been searched more than ever before, has been officially published, with annualized revenues exceeding $1 billion in 2017, and even the news of its creation as a "head-to-head" leaked。
And the headlines are not waiting to die. According to a leader close to today, blue whale tmt journalist, the headline internal information-flowing advertising business is targeting 100-degree customers. He said that the headline plan for the next three years, the main advertising revenue, was to rob 80 to 90 per cent of small and medium-sized enterprises, and even the headline internal meeting clearly stated, “your main task now is to rob 100 degrees.”
On the other hand, more than 100 degrees, large companies, such as telegraphs, are fighting for this cake. The message was sent to the u. S. Ipo, which was sent to the united states. In the most recent edition of the annual newspaper, the quetzÉ specifically referred to its qqq q。
For the headlines, it is fortunate that the short video tracks are either on track or on the boom。
In 2017, the tremors achieved extremely bright market performance - in september 2016, when wide-scale outreach and commercialization began in the second half of 2017, and in december 2017, dau had reached 17. 447 million, with an increase of 116. 271. 2 per cent per year (december 2016) in all categories. For all short video applications, the tremor short video was also the one with the greatest market penetration rate in december 2017 compared to the same increase。
It is particularly fortunate that the commercial value of the shivering is more recognized by the brand than by its competitors. In 2018, tremors began to expand commercialization, and their main ads included such popular brands as airbnb or yoho. According to the interface news interviews with advertising agents, quick-starters are vulnerable at the marketing level and target consumers are favoured by small-town youths who contribute most of the traffic. Although fast-trackers can open information stream advertising, young people in small towns with low education below the second-line are unable to provide advertisers with the desired capacity to consume。
But zhang yi believes that it is too early to say two minutes between hand and voice. He described the current market share of the country's first fastweight in short video, according to apt statistics, which was only about 20 per cent, and the second was that there would be no certainty as to who would have a monopoly in the next two to three years at least, and he believed that the latter would have to come on and hit the current industry pattern。
