The vice president of the video and video control, and the vice president of the internet, li ri, released the partnership plan
During the chengdu sugar club on 25 march, the internet network of companies under the control of the music stock was officially launched on the theme of fusion. The vice-president of the music and control unit and chairman of the internet network, li sheng, provided a detailed reading of the content and strategic significance of the partnership plan. The launch of the partnership programme marked a further improvement of the vertically integrated wine ecosystem created by the internet. The partners plan to drive the extension of marketing channels with vertical integration or to redefine the new order in the wine industry, making the chinese wine market an orderly competition from disorderly competition。
As a representative of an eco-internet enterprise, the superpartner strategy was launched a year ago. As an important link in the eco-link of entertainment, the internet, while consolidating upstream industry resources, is expected to be distributed nationwide through partner schemes. Vertically integrated, wide-area user coverage across the country is achieved, with more new users and maximizing the extended value of marketing channels。
According to the heads of the relevant operations, the network established a partnership operations centre in early 2015 to recruit partners nationwide. The partnership scheme is a capital incentive scheme to practice the spirit of partnership. The essence of the partnership scheme is that the traditional model is a trading relationship, and that the partnership is a community of risk-sharing rather than a race against each other. At the same time, the partners plan to establish a multi-profit model that, in addition to receiving the proceeds of product sales, will benefit from the support of the user with regard to the use of eco-marketing resources and the opportunity to participate in day-to-day operations and share capital gains. A number of leading enterprises in the national chain of catering and entertainment, national chains of supermarkets, and regional liquor chains are known to have cooperative intentions. At the same time, lepar, a company of partners, has already opened more than 500 businesses, of which 100 have completed the internet-related sale of products and services, and this year the lepar store will expand to 2,000。
“as an important strategic initiative for the internet in 2015, the partnership plan is of value to all the links in the ecological chain”, lee said. The partnership scheme is complementary to the super-partners for the visual ecology. Vertical integration of channels can absorb an increase in the number of users, which, in turn, contributes to the convergence of eccentricity, with a clear snowball effect. Users have access to carefully tailored products and rich eco-memberships to maximize the value of experience. With professional analysis, the partners plan to leverage resources from eco-friendly platforms for brand promotion. At the same time, the eco-friendly 360 million user group, with its potentially large consumer capacity, can provide partners with more resources and incentives by connecting user interests to those of the internet network itself. The internet will bring new changes to the chinese wine industry, and the internet-based partnership mechanism as an entirely new model will drive competition towards a new market order and development model。
Responsible editor: zhang dei
