New zhongqing-chongqing daily, journalist, zhao li-hyun
On new year's eve, one of the largest wholesale markets for flowers in chongqing, a plant creation shop attracted the public's attention. Green plant, refrigerator paste, creative setup. “i didn't expect green trees to be a homemaker, and i particularly liked a refrigerator sticker made of pineapple in the air, so that i could live with the air and be very friendly with the cripples.” wang tsai said。
The mini-plants of the office, the bedroom-sleeping flowers, the lovely fleshy vegetative plants ... At this time, the vibrant green plants with healing properties and the surrounding products become “new tides” for young people and create new industries。
Data from seaflowers show that spring seasons are approaching, the flower market is in the middle of a year of flower sales, and the share of tropical plants and green plant-planting with personality has continued to climb, with markets reaching 40,000 basins a day, representing a quarter of the total。
How does a small green plant become a human product through the red network, and what do it offer to farmers at the production end? In recent days, journalists have visited the city's flower market and rural green plantations。
#01 green to young people's new love
The flower shop, opened in the northern part of the city, was designed with great care, and small spaces were ably divided into two floors, greening and posing as if they were free, while the fresh beauty of the wind was revealed。
“many people feel that growing flowers is a hobby of the middle-aged, and in fact plants have become the aesthetic of life for young people.” the sweetness of the young leaf, the green layer of the leaves folded, filled with the beauty of the medium basin。
A few years ago, wen zheng was able to open this small shop for the sale of green plants in view of the prospects for green growing. Tigertails, tortoises, pink leaves... Every other time, the shop updates the show according to currents。
It's a beautiful butterfly. I'm sorry
The analysis of the situation of the production and sale of flowers at the national level 2025, published by the chinese flower association, showed that the national market for the retail sale of flowers was nearly $22 billion in 2024, driven by its own consumption, and that small-scale flower-watching plants showed new dynamism. Of this total, the market for leaf-watching plants is about rmb 13. 5 billion, an increase of about 12 per cent over the same year, and consumption of tropical plants and individual green plants continues to rise。
A number of flower owners have revealed to journalists that high-value and good feeding is a general demand for green plants among young consumers. Reports indicate that, at the moment, over 40 per cent of young people prefer to pay for “emotional values” and are willing to spend money for sudden impulses, sudden resonance or participatory experiences。
These new consumption changes have led to a redefinition of the market value of green plants, many of which are no longer confined to household air-purification, home-decoration goods, but are more sensitive to their emotional regulation functions and give them deeper content。
“a green plant, which is easy to manage, implies lower thresholds of company and more sustainable emotional feedback.” ichi, a web anchor in green sales, is very interested in greening the business prospects。
Soon after the delivery started, she noticed that many of the fans in the live booth were workers between the ages of 20 and 40, who often asked the most questions: “how are the plants?”
I'm looking forward to the green tree of the flower market. Interviewee for map
Having captured this demand with keenness, she worked with the supply base to develop a new type of hydroponic green radish, which grows indoors with little water and little care. The product quickly won the fan preference, selling five or six thousand units a day。
Ii told the reporters that in the web of overtime and kpi weaves, these smalls were fortunate to be like the air valves that were suddenly opened, allowing them to extract a brief breath from the agitated reality, which became a demand。
During the visit, journalists also found that, in addition to plant plants in the traditional sense, a number of green-planted refrigerator paste, small-planting, couple's gifts, etc., were well received, and that the merchants used them to find peace at a fast pace. As many green growers say: “reading the mood of consumers, they find the key to opening up the green growing market.”
"new farming work" in villages
Among the factors affecting green-plant sales, the growing weight of “networking” and creativity has led to the emergence in the countryside of a group of “new farmers” who both know production techniques and sell the internet, remodeling the flower gardening industry with “new farming jobs”。
In the village of yongdong town, peng shui county, the villagers, the lu national army, are working to trim the green plant they planted. Interviewee for map
In the village of yongbong, peng shui county, the villager's army house has a special dam, with various basins having the wrong green spots, with the dows, the rohanssons and the redwood, all of which he has taken care of.” since 2016, i've been planting green plants in the yard, and i've been trying to do a little gardening, but i didn't think i'd make a business。
On one occasion, he sent a photo of his garden in a circle of friends, resulting in a message from a friend who wanted to buy a couple of his greens. Because they were friends, the lu army only charged freight charges, which became the first order。
The order opened up the rna's thinking and he bought green seedlings to grow on a scale, with iron trees, rohansons, and cinnamon trees becoming his “pring-up product”. Today, his compound has grown over 20 green varieties, carrying goods via the internet and selling over $100,000 a year。
People are filming different types of scenery. Reporter lee yu-sung, camera/visional chongqing
Leaf-watching, insect-eating, plant-planted flowers ... From rare varieties at high prices to common plants at low prices, green cultivation is being embraced by “new farmers”. “... Green growing is a popular entrepreneurial block for horticulture, an industry that is more valuable and profitable and meets the entrepreneurial needs of young people.” the deputy director of the institute for the innovative use of grassland resources in the city of linco believes that we are not in a good position to develop large-scale nurseries, but that the stereoclimatic climate is clear and suitable for the development of small and excellent green varieties. By doing things like electric incubation, you can build people without me, people with my good personal ip。
A few years ago, meat plants went off, and the owner of the seven rose gardens, ryuno, in the town of moshiang, namkawa district, poignantly captured this opportunity, introducing “net-red” meat plants, such as umu, debbie and red, from yunnan。
The earth, the water, the light, the shape of control ... He himself studied online, tried a little more and more, and became fascinated, and then began to think of his own new breed。
“most meat plants are usually bred by poaching, but this method does not produce their preferred species.” yongnon says。
Over the years, he has tried to breed hybrids and has been able to choose between 5 and 10 new varieties each year. With the increase in the number of new varieties, he has grown a variety of meat plants that are increasingly popular with clients and sold throughout the country。
The emergence of green markets has opened new entrepreneurial spaces for “new farmers”. They are no longer confined to traditional crop cultivation, but use green planting, flowers, trees, etc., as a whole new track, which, through careful nurturing and specialization, creates “new farm jobs” with market competitiveness and geographical indications。
The new "money scene" was sold by greens
As the new farmers enter the new track, the tools are converted from the old sickle, beak, to mobile phones and self-capturing poles, they build linkages with the market through emotional resonance and creative expression, and they accurately feed consumer demand back to the production chain so that small green plants gradually rekindle a new “money scene”。
On the streets of xin sein, the owner of the bot-zeng plant, li sun-lian, built up tens of thousands of fans and many of his friends bought the bot-zing plants from him via the line, relying on conservation knowledge of the web-based platform。
“if the goods are brought directly from the beginning, the netizens may be repulsive. So i started by sharing with you the idea of green conservation, attracting a lot of fans with a common hobby and building a community of communication. Slowly, they'll buy me some pots of view." li shunlian said that at times he had been able to go to various parts of the country to help find small groups of basin-view varieties, depending on the needs of his fans, and was also very successful。
In the north, the non-removable passor of paraffin plums, the dunkit society, has spent 18 years digging for the potential value of paraffin plums from the usual landscape behind the house to a brand-new industrial chain that integrates planting, the arts, experience and branding。
“the transformation of this step has been driven. "remembering the past, dunkill will be inexorable。
In the village of susususu, in the northern district, villagers are introducing waxed plums during live broadcasts. Chief reporter, dragon sail, camera/visual zhongqing
Shizuku has a history of wax plum growing for more than 500 years, and is well known as the country of wax plum. Back in 2019, when dunkit university graduated to start a business of wax plums, it was discovered that many local villagers had cut down the tree for firewood because they could not afford it。
In order to preserve a plum garden, dunkill works house-to-house and takes the initiative to raise purchase prices. Cooperatives have also been established to provide seedling and technical training for flower farmers. As a result, while the industry has survived, the wholesale price of a line of wax plum is still only $4 or $5 and is not economically efficient。
“the reason why wax plums cannot be sold is that the product is too early and the market is competitive.” dunkill will explain, "for example, the nearby chengdu has more than 10 waxed plum bases. In her view, it was difficult to make paraffins truly “circumber”。
The village of dungee, who is in north china, is in the middle of a waxed plum. Interviewee for map
So, dungee's going to try to go deep. She developed a series of products such as wax box, flower tea, pots and pots, which resulted in the sale of a few dollars of fresh cut flowers for between $20 and $50 and a carefully designed gift box for 200 dollars。
She also introduced the wax plum study experience. In winter, tourists can not only reward plum but also make handmade handicrafts such as wax plum broths and hairdressers. Through interactive experience, paraffin plum is no longer just a flower, but a good memory that can be taken away and preserved。
The zhongqing polytechnic professor of tourism management and the expert pool of the chinese institute of tourism believe that green planting cannot be viewed as a single industry, but rather should be geared towards integrating the development of one or two or three products, targeting immediate demand for green consumer services in china, deepening the multiple values of agricultural services, targeting urban consumer groups, upgrading farming industries to service industries with cultural, aesthetic, educational and other functions, and extending the value chain。
Journalist's notes open up the value of emotions to produce value added
A bowl of meat, a bouquet of flowers, a tree, which does not feed, carries with it a desire for a better life. When green markets are planted to become a new “money scene” for rural industries, what we see is that “emotional values” are reshaping agricultural production。
Hanaki base in dou town, jiangjin district, where the gardener is working on the tree. Reporter ziperson, camera/visual chongqing
At a time of material enrichment, emotional psychology is becoming an important factor influencing consumer purchasing. In other words, a considerable number of young consumers are no longer willing to simply spend money on the material properties of their products, and the sense of ritualism and emotion acquired by the products will fully influence their purchasing behaviour。
The need for young people to release their emotions has been skilfully met by the “prohibiting green” of the sound infarction of the millet, which was used throughout the world. At the office table, a banana with a “no-green” card is produced for eating when it matures from green to yellow, eating anxiety and allowing young people to complete a spiritual bond in a fast-paced urban life。
And in our city, the worm mountain cricket lee has given the world the brand image of "the worm mountain cricket lee lee" and the "toow" tune "toow" to make the cream cream a gift, a blessing。
According to journalists, in order for agricultural products to remain firmly on the market in the light of new consumption trends, in addition to continuing their work on quality, they need to provide consumers with strong emotional value by digging up culture, telling stories and improving packaging。
The green plant that three consumers like
Tortoises
It's a green plant that adapts to the home-grown environment, with large and beautiful leaves and thick leaves, so that many roots of air can grow on the tubers and so that indoor air can be cleansed。
Cultivation techniques: a place that likes to be ventilated, suitable for the living room。
Duck feet
It's as good as a green chorus, and it's alive with water, and leaves are shaped like little palms, and called trophies, and fit for home。
Cultivation techniques: placing it on a balcony in the living room of the home can increase light, ventilation and nutrients in the spring as appropriate, and proper cutting can make the strains more atmospheric。
Tiger pillan
Very drought-resistant, straight-up long leaves, thick and green, not only to cleanse the air, but also to look good。
Cultivation techniques: it is not necessary to water too hard, and it is not necessary to change the soil more often, to keep the soil dry and to keep it in the air。
