In recent days, news of the sale of the beijing mansion project at the royal park at a discount of 70 per cent has been filtered by li ka-cheng。
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Li ka-sheng sold the beijing mansion at 70% discount
The king's park project, located in the eastern ring of beijing's zhongyang district, is a fine gold section of li ka-cheng's 23-year house in beijing. The average high-level price last year was about 75-76 million/m2 and has now dropped directly to 70,000/m2. The 140m2 house fell from 11 million last year to 9. 8 million, with a direct discount of 1 million. Villa 345 m2 fell from 33 million to 29 million, at a unit price of 85,000 m2。
As you know, the maximum unit cost of the project is approximately $100,000/m2, which amounts to a 7-percent discount, and more dramatically, the developers provided $800,000-$0. 1 million in differential compensation or renovation upgrade programmes to reassure the old owners of the last year's high-priced house。
Behind this incident was a profound change in the chinese luxury market. The floor price was only $1750/m2 when the royal land park was taken, and even if sold at a discount of seven, developers would still earn nearly 40 times more. However, in the current market environment, li ka-sheng chose to reduce the price, reflecting two signals:
One is the gradual phase-out of the senior-age households and the other is the re-engineering of the asset allocation logic of the high-net population. When the top houses in beijing start to be “price-for-priced”, what happens to the country's luxury markets
Two
There is a structural opportunity for compost to “buy up” the mansion
First-line hot city mansions, "blower and higher."
Since 2025, there has been no reduction in the temperature of second-hand houses, which, according to the monitoring data of the cric, increased by more than 20 per cent during the first quarter of 2025 in the ratio of second-hand rooms in 30 priority cities, a significant increase over the new ones. In beijing, shanghai, shenzhen and hangzhou, hot and hot, the increase of over 35 per cent is significantly better than the 30-city average。
It is worth noting that, with the exception of beijing, the total value of shanghai, shenzhen and hangzhou increased by 5-30 million rings, with shanghai increasing by 6-8 million, 8-10 million and 10-30 million segments。
Improvements and the relatively robust purchasing power of luxury homes, with high-quality luxury homes being limited in terms of the availability of new houses, and some high-end clients choosing the second-hand housing market, are more than satisfying the value-added of assets beyond their own needs。
In line with the increase in the ratio of trade-offs to the high gross price, there has been a steady increase in the share of trade-offs of more than 140 square parts of the four cities, which means that there is a strong demand for high change and luxury housing。
Structural opportunities in the fatty house market
And then pull your eyes back to fat...
The earliest rich area is amber hill, which is the starting point for the fat house. The first rich people are said to have bought it, mentioning that amber hill is full of pride。
Up until the beginning of the twenty-first century, the land is located in the bay of bhai sea, and the villas, as well as the royal landscape, which represent the house of the first generation。
With the development of the city, the political hotbeds have become the core, with a growing number of mansions. For example, the government has set up the palace, nathan's estate, the lake's guillotine, the chinese capital, the two seals, the high-singing western forest, the lake's estate, the lake's mountains, the emerald lake's green rose garden, and the ku fai pelican capital of the rich area of the four river。
Nathan park
In recent years, with the general contraction of the housing market environment, product integrator has accelerated, the price of super-heavy second-hand houses has continued to fall and the sale of luxury houses has begun to decline。
For example, recently, china's capital, guangzhou province, concluded a set of 146. 56 square metres of housing, with a total value of 5. 2 million and a unit price of around 35,000/m2. Although this price is already relatively high in the lake, it has fallen as compared to the original price of 36,000-37,000/m2。
For example, a 316-m2 housing unit, located in huen jianbong bay in fatsy, has dropped by 2. 74 million, with a previous listing price of 6 million and now only 3. 26 million。
A recent multi-million-dollar housing stock has also been subject to price adjustment, with a stock of 377 m2 with a listing rate down from 12. 2 million to 11. 1 million, or 1. 1 million。
A set of 185m2 housing units in the green city rose garden in the open zone, the total price of which fell by 800,000, from 5. 9 million to 5. 1 million。
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Ali's auction: "the invisible flows of war"
Ali's auction is becoming the “new battleground” for the great mansion。
The ali auction was opened, and nearly 30 luxury houses were being and were about to be auctioned. The starting bid against the normal market price is generally 6-7 discounts。
For example, the nathan estate, a villa of approximately 27454 m2, with a market price of about 10. 9 million, a start-up price of about 7. 2 million, or a unit price of about 262,000/m2, or 66 discounts. You know, nathan's manor is the ultimate dream of a house full of fat buyers. At present, the second-hand house in nathan's estate has an average price of 40,000/m2, and this is now the right starting point for a “slip”。
This compares with the six issues of the six-phase of the lafayette house on lake phoenix, a villa of approximately 631. 17 m2, at a market price of approximately 9. 63 million, at a start-up rate of about $5. 88 million, or $932/m2, or 61 discounts。
No. 4 decepticons
It's a big market out there
The high-end housing market, which is now full of flowers, will take a brief account of the circumstances of the new house:
Great star t10
In the political core area, the 360° glass ring and ykk system windows have been redefined as urban antennas, and the design of the 215-262m2 household double suite and the self-employed babysitting configuration criteria are currently being used for the sale of co-fertilizers。
While the gold key industry and private family advisers model fills regional high-end service gaps, there is a conceptual conflict between 22-level high-level products and current low-level improvement trends, with only two household types, which are less selective, and a gap in the brand's curriculum for delivering projects at the super-high end, which is a decision-making concern for some of the elites。
Red dynasty
The “whatever you see” model, as the first sale of live houses for co-fertilization, breaks the traditional transaction logic and circumvents the risk of delivery and non-confrontation. The project is located at the core of the convergence of the eastern region, with the south two rings and the metro 4/5 line building an efficient commuting network, which combines the green land big melting city with the westward primary school to form mature life circles。
The whole glass curtain wall and the aluminum sheet are presented with international aesthetics, planning five 17-25f approximately 260 high-luxury flats, measuring 143m2-225m2, precisely matching the pressing needs of high-end clients for the quality of the house。
However, the local development commodity premium capacity is slightly less than that of traditional housing enterprises, with noise and dusting effects on some of the buildings in the north adjacent to the south two rings, and the acquisition rate and functional zoning designs do not reflect the new advantages, and the surrounding competition is likely to dilute market interest。
U. S. Ne139
On the eastern block of government, which is adjacent to the political district, scarce plots give the project a natural value base, 300-560 m2 family size and 6 m pick-up hall, and 40-50 m2 balcony. The regional housing standards have been updated and the 15-mile river landscape belt and swan lake resources form an ecological double premium。
The deep-croped fatty brand of the united states of america has been endorsed by the project, planning for a four-generation residential product system, and outside the country is also a multi-million-grade mansion. The focus of the market is on whether the one-thirty-thousand-thirty-thousand-one-thirty-thousand-one-thirty-thousand-one-thousand-one-thirty-thousand-one-thousand-one-year-old market price will break through the region’s improved customer base. The other project, which is adjacent to the golden wall, has some noise and dust effects, with a high threshold of tens of millions of grade construction。
It's a twirl
The total price varies from 144,226 m2 in small areas to $3. 32,793 million, to $170,190 m2 in ocean space to $3. 95,682 million。
The project, which is one of the top phenomenonaries in the central district, is the 875 million yuan a quarter to prove the appeal of the market and the 66-metre copper courtyard and the bogley theme garden。
The project has revised the fine-dressing standards for the wigand/morgan house-wide smart system and the smeg cooking power configuration at 105 per cent usage and 3. 5 metres above the traditional spatial scale。
However, the problem of noise in the north and west of the cedar pine road is significant, with the paste being a local private enterprise, lack of experience in home development, weak brand premium capacity, and high positioning and higher prices than other projects at the jiangye plant。
Yuk-soo and liu-soo
As an important project in the layout of the property, the total filing price of the property was 4. 5 to 8. 5 million. A household size segment of 140-220 m2 is a perfect match for the quest for spatial scales by the improved population. Product construction, with a focus on detail and quality, from building selections to indoor space layouts, highlights the culture and tone of high-end housing and seeks to provide high-quality housing experiences for households。
In terms of location, the project site is located at the bipolar core of the province of lake litt and the camels, benefiting from the regional development dividend. However, the proximity of the project to housing has to some extent affected the pureness of the living environment, while the lack of commercial support facilities in the region to meet the diversified consumption needs of the population has been a constraint on project development。
Market feedback suggests that the unique location advantages and product planning have attracted much improved attention. Despite the surrounding environment and the availability of packages, it is expected that the value of the project will increase further with the continued development of the eastern block of lake lake province, and that an important seat will be held in the market for consumable and improved dwellings in the future。
I don't know
As a low-intensity, high-end housing project in the province of hoi-fu, xiu su-chang entered the market at an average filing price of $48106/m2, superseding the current discount of 97, and the total price of a single set remains high, making it a very topical, improved house in the city of hoi-fu. Its high-threshold price positioning, while attracting the attention of high net-value clients, has also prompted the market to explore the pace of its de-diposition。
The project is extremely attractive in terms of product planning, covering 212 m2, 263 m2, 211 m2, and purely large-house design safeguards the purity of community circles。
At the district level, the city's capital is located in close proximity to the capital, where education, commerce, health care, etc. Have matured. High-quality living services are available on foot, and easy transportation networks reach urban areas quickly. However, the urban interface, which is currently vacant on the south and east side of the project, is not sufficient, to some extent affecting the project's vision and living climate。
Market feedback suggests that the ultra-optimal outlook has attracted a large number of improved clients, drawing on the core location advantages of provincial capitals, the scarce properties of low-intensity ocean houses, and high-end improved product positioning. However, higher aggregate prices and a somewhat weaker urban interface also result in some clients being cautious in their choice. In the future, the project will strengthen its position in the consumable high-end residential market more strongly if it builds on regional development and further optimizes the surrounding environment。
The highway is a good place
As part of the second high-speed property complex, which was built at a high rate of co-fertilizers, the high-speed pingseng country was marketed at an average price of $33,000/m2, with a total price of between $6 million and $8 million per unit, making it the first fourth-generation housing project under the new co-fertilizer policy。
The project broke the tradition of product design by introducing the concept of a “vertical forest stereoty” and achieving about 120 per cent of housing use through innovative designs such as a stereo garden, a 270o curtain view, and an air garden of about 45 m2。
In terms of location, the project is located on the cbd block of the riviera new zone, in close proximity to the main tracks of metro 1 and the avenue of kyushu, where educational, medical and commercial support is improved. However, the new lake area is still in the development stage, compared to the main co-fertilized area, with some of the traditional major cities improving their guest base to the point where their geographical location is slightly marginal and distance from commuting is a trade-off factor. Industry analyses suggest that such products may be reshaping the market pattern for fatty houses, but their locational value still requires deeper cross-fertilization with product power to expand the range of radiation from passenger sources。
High speed
As a result of high-speed property layouts and the opening of the financial block of the fatsham lake, the high-speed product entered the market at a record average price of $38,000/m2, with a single set of gross prices pointing to tens of millions, and a new regional high-end housing price ceiling, which became the new focus of the urban wealth sector。
The project focuses on high-level demand for improvement in product planning, elaborates on a luxuries layer of about 180-318m2 and introduces about 585m2 of the president's leap product to interpret high-end lifestyles in large-scale spatial design. The project is surrounded by mature communities, where resources such as education, business, health care and so forth have been fully integrated, allowing owners to enjoy a one-stop life。
In the region, the project is located on the lake-coast financial block, which, despite the regional development dividend, still has a certain distance from the main compost area. In the construction of the improved guest base, which comes partly from the main urban area, the cost and distance of commuters are factored into important considerations and are considered to be relatively remote。
In terms of market performance, high-speed goods have attracted the attention of many high-end audiences, based on their scarce properties, mature peripherals and unique product positioning。
Clouds
The pure new collaring house project, which serves as a plate for the provincial capital of the new coastal zone, is designed as a core competitiveness with scarce and low-intensity planning and innovation products to position high-end markets for improvement. The project plans 22 folded villas with a primary area of 195-330 m2, with a total of 292 housing units with a capacity rate of only 1. 3, with the north-west corner adjacent to the metro, separated along the road from fong hing lake park, which forms the dual and scarce value of the metro + lake landscape。
The current price of the project is still to be determined and it is expected that the average market price will be 35,000 - 45,000/m2 and that the single total price range will be around $7 - 15 million, which will become the new price bar for the market at the composting house. However, when compared to the average price of 33,000/m2 in high-speed pesetas, the price of an orbital cloud surge needs to be compared with the maturity of the provincial plate, and the current general state of the urban interface in the surrounding cities may constrain the acceptance of the customer base。
Ting yuen
As a major housing project for the co-fertilization orbit, luen yuen yun plans to build 12 small high-rises, 5 ocean houses and 1 hotel to form low-intensity complexes. The project's main construction capacity is approximately 138-235 m2, with a total of 638 households, with an improved positioning of high-end clients. The current price information is not released and the match between product pricing and market expectations will be a key point of view for subsequent entry。
The project, which is endorsed by the brand of the fertilizer track, will in the future have an imaginary space for traffic planning links, which, if adjacent to the subway line, can leverage the urban orbital traffic network to reduce commuting distance to the main urban area. If the region is on the emerging block of urban development, the value of the plate is expected to increase as the surrounding schools, subways, etc. Are gradually landing. Challenges and current situation: the urban interface in the immediate vicinity is more common, there is a lack of mature business circles or iconic packages, and the ease of life is not reaching its peak. In particular, the planned educational resources and metro lines will need time to move forward, and the maturity of the area will still have to be validated for the immediate package of improvements, and the suitability of the commuting and life radius in the short term may be a decision-making consideration。
There are fewer lake blocks in the new site of the amber compound at an average cost of 30,000/m2 for a total of 30 housing units. The precise location has a certain group of buying power. The value dimension of the site has regional development potential, based on the forward planning of the sub-centres of the city. The dual home complex of 541 m2 with 300 m2 of a physical complex creates low-intensity ecological privacy space; the collegiate product of 255-364 m2 uses innovative “without folding design” to enhance space independence; the stereo-house of 247-313m2 has two steps of one house with a double l-type air garden, 120 m2 of a home area equivalent to the general housing complex, with high occupancy rates and good residential experience. It is a matter of concern that new sites are located, that the commercial and medical packages are currently premature, that there is a time-consuming cost of improving them and that they are not attractive to buyers seeking them. The green city rolling creek cloud is dominated by the products of the 4-6f folding house, with a volume rate of 1. 1 and a straight-covered lake, some of which have a 120 per cent occupancy rate, with extensive windows and terraces, and no alternative to landscape resources. As a high-end product of the green city "logs" with a significant brand premium of 737 000/m2 to attract high net value customers. Prices are far above the regional average and the threshold for house purchases is extremely high; educational resources around the project are relatively weak, and there is a lack of one-stop quality school areas; public support facilities within the community tend to be privatized because of high positioning; there is less space for public activity; and there is a risk of policy and market volatility over a longer delivery cycle。
Five years
Concluding remarks
Lee ka-sheng's “7-closed” sale, which is essentially the “good house” era, returns to the residential nature of the house and does not mean that the market for luxury houses has collapsed, and the old-age housing model is gradually being eliminated. On the contrary, the current composting market, influenced by the market environment and policies, has seen the emergence of many “low-priced and high-quality” buildings. It may be a completely new “window period” for home buyers, but at the same time it will need to be carefully purchased, taking into account their own risk resistance。
