On 27 august 2024, a date worth recording in the history of the development of journalism in coolshan state。
Today, two mainstream media outlets in coolshan, the sunshan daily news, and radio and television stations in coolshan state, are officially “integrated”, and a press and media centre for the cool shan autonomous region has been inaugurated。
The official opening of the coolshan state news and media centre marked a move towards “accelerated promotion” of sinoyama news and communicationMedia integration developmentThe new era of building a media-wide communications landscape is bound to usher in a new chapter in the development of the cool mountain news and communications industry。
Stand at a new beginning and start a new journey in the face of new challenges. The coolshan state news and media center will stay in the right directionI'm doing somethingIn this context, the chinese government is committed to working hard to write a new chapter on china's modern state of the sea and to providing strong moral impetus and public opinion。
Same direction: deep media convergence to new pages
Since its eighteenth anniversary, the central party, with comrade xi at its core, has attached great importance to the work of public opinion and has made a major strategic deployment of the integration of traditional and emerging media, which has provided fundamental follow-up to the advancement of media integration。
The sichuan provincial council attaches great importance to the further integration of the media. For the third consecutive year since 2021, the department of public information of the sichuan provincial council has issued recommendations and a programme of work to accelerate the further integration of the media, with a view to ensuring its full deployment。
The establishment of the sunshan state news and media centre is a practical step forward in the implementation of xi jinping cultural ideas. It is a major step towards the full implementation of the major decision-making deployments of the party's central and provincial councils. It is also a duty to act as a source of public opinion。
In may 2023, a leadership group for the development of deep media integration at the state level was set up in coolshan state, headed by the state council and the chief of the state government and comprising 28 state departments。
From 12 to 15 june 2023, as part of a serious effort to implement the requirements of the state council and the state government to speed up the reform of the deep integration of the media into development, “operation distress”, the state council's communications department, the state commission's state secretariat, the state finance department, the state council and the sunshan daily news, radio and television of the rangoyama state, in charge of comrades, formed study groups to “take and learn” from the leading areas such as the graffiti market, the state of abaa, and the city of hueben, to study the deep integration of the media into the development experience and to consult with the relevant authorities on several occasions on the objectives and priorities of the reform。
On 5 september 2023, the programme for the establishment of the centre for media and media in coolshan state was officially published, which provided for the full integration of five units of the sunshan daily news, coolshan state radio and television, the sunshan daily news and radio and television, as well as for the governor of coolyama's film and filming theatre, to consolidate the party's information and opinion positions, to enhance the media's reach, orientation, influence and credibility at the state level, and to create a favourable public opinion environment for the creation of a new environment for high-quality development and modernization of the cool mountain。
After more than a year of preparation, the newly formed coolshan state press and media centre will translate into reality the principles of party governance, party ideology, party governance and the media. It will maintain the right political orientation, public opinion orientation, journalism aspirations and work orientation, and will create a new type of mainstream media at the municipal (state) level in the country's national ethnic areas through innovations such as ideas, content, form, methodology and means。
Convergence: good story of the cold mountain
The wind is raining and the fire is spreading, and the road is blue, and thou art made。
On 1 may 1958, the sunshan newspaper was launched in kotsu county. This is the original issue of the sunshan daily, which brings the first ink-smelling newspaper to the people of cool mountain。
On 25 august 1992, the station was officially aired, and there was light on the screen of the television. On 18 november 1994, the sandsan people's radio was launched and the voices of the homeland were echoed by the mountains of the cool mountains. On 25 august 2012, sunshan television was integrated with the coolshan people's radio and established the coolshan state radio and television company, which is entering a new stage of development。
Time travels, the sun travels. As the mainstream media, the sunshan daily news and coolshan state radio and television used their media advantages to record and witness the growth of the cool mountain with their heart and heart。
To say goodbye to “lead and fire”, to “light and electricity”, and to embrace “numbers and networks”, the path of media integration followed by the tide of the times, in 2014, media integration was established as the “year of integration” of the national strategy, and the cold mountains entered the “media integration” era。
Ten years of development, from “accumulation” to “compatibility”, the state media at coolshan state level are not just a newspaper, a channel, a frequency, but a newspaper, web, end, a few flowers, a book, graph, sound, like-a-show, a high ladder, a boat, and the mainstream media's “friendship circle” has expanded further and continues to gain influence。
Ten years of hard work, the main media force in coolshan state advanced into the main battlefield, with the total number of users and fans of the entire media platform exceeding 5 million and the total number of hits reaching 3 billion throughout the year。
It's a set of fine powers to break the circle, and it's the energy that's going to be a big flow. 19 july to 19 august, during the sunsan band-aid festival 2024 and the “choose mount summer cool” cultural brigade series (reproduced in 02nd edition)
The sunshan daily news (up to 01st edition) worked in depth with rrt on the "flame moon" coverage, bringing together platform resources, breaking down platform barriers, creating a “one-stop planning, one-time collection, multiple generation, multiple distribution, integrated dissemination”, sending more than 440 integrated stories (twice) of text, pictures, videos, live broadcasts, and more than 77 million readings, and helping the cool mountain to get out of the circle
A group of journalists has grown up to strengthen their feet, eyes, minds and pens, seeking to keep them alive: the new spring, the renewal of the village's hundreds of villages, the marching into the county and city to see the development, and the conduct of crouching interviews around the overall promotion of the “three länder strategy” ... Always adhere to the rule of law, maintaining the trueness of the news, gauging it, observing it with the eyes, listening with the ears and feeling with the heart, recording it with pens and lenses, and showing the role of the media。
Today, from “accumulation” to “inclusion” to “deep integration”, the sunsan state news and media centre will effectively promote deep integration through the integration of the media resources of the sunshan daily news and coolshan state radio and television, with the chemical effects of “1+1>2” and the gradual emergence of the full-range media, hologram media, full-time media and full-effect media features。
Peers: shaping new patterns of mainstream public opinion
The party's 20 major reports state that the building of a media-wide communications system is being strengthened and that new patterns of mainstream public opinion are being shaped。
The party's twenty-third mid-term plenary session sounded the slogan “system change in mainstream media”, further clarifying the objectives, priorities and requirements of mainstream media reform。
Shaping new patterns of mainstream public opinion and promoting systemic changes in the mainstream media requires that the coolshan state news and media centre must remain oriented to the spirit, the content, the innovation, the flow and the effect of speaking, the internet thinking to dominate resource allocation, and the full range of organizational changes, management processes, operating models, voice systems, media patterns, platform technologies, etc。
From a newspaper, a programme, a media-wide dissemination matrix, to systemic change, this is a self-revolution of the “strike-in” approach。
The sunshan state news and media centre will build an all-media matrix with a focus on clients and a “newspaper, web, end, micro, screen, magazine” and a platform for the media in the provinces, counties and counties. It will enable the integrated and integrated development of the media in the provinces and counties. It will firmly occupy the high points of public opinion, intellectual leadership, cultural heritage and communication to serve the people, and will promote the integrity and energy of the people, so as to create a new situation of public information and communication in the mountains。
Focus on building the client. With the aim of “news + government service business”, efforts have been made to build an integrated “1 + 17” county (municipal) client matrix and an authoritative platform for government services based on the “first platform for information, life and social governance at cool mountain”, which is home-grown and is based on an authoritative media platform, a window for government publishing and services, a web-based platform for governance and intelligence management, a platform for media gathering, a platform for intelligent urban life services, and a “core” platform for the entire media matrix。
(d) promoting quality content production. Worked around state councils and state government centres, focused on pressing issues, tilling local news, major events in coolshan state, major news stories launched by state press and media centres, raising the “start-up rate”. Investing in content-supply-side structural reforms, fostering new quality productivity across the media, and generating more ideas, temperature and quality works that capture the advantage of content production。
Explore multifaceted development paths. Focusing on journalism, developing “news + government” and “news + services” and “news + business” to create a dominant, multi-focal, multi-basket, multi-dimensional and multi-dimensional development paradigm that achieves both social and economic benefits。
The years pass and the fires pass. The sunshan state news and media centre will focus on reform, development and stability in the cool mountain, with subtle pentrums, genuine emotions, wonderful stories, many memories of the warm and radiant practices of the cold mountains, many stories of the new and changing developments in the cold mountains, many vivid stories of the cold mountains that unite to move forward, and deep, high-level, accurate and warmer reports that will make society more energy-rich and high-intensity。
We're on our way
