YesMediaIn the study, hall is also concerned with the grange-style question of how the mass media in western countries produce such “universal approval” or “unanimous public opinion”. Hal noted that mainstream communication theory rightly recognizes the role of the media in the expression of public opinion, but it mistakenly believes that such consensus exists in society and that the media simply conveys it. To the contrary, according to hall, this unanimous opinion is actually produced by or in part by the media. Of course, the production process is extremely complex, because the media in capitalist countries are generally independent of overt repression and restrictions and do not openly advocate dominanceIdeologyHegemonic. Hall noted that there was a delicate structural relationship between the two, which allowed the media to maintain a certain degree of independence while complying with dominant cultural rules. “now consider the media — the way it is reproduced — in its day-to-day operations, it is impartial and independent, it does not revolve around the baton of power, nor does it consciously bring its description of the world into line with the rules of domination, but it must be sensitive to it, and it can only survive legally therein, it must survive within the framework of universal or `consensus' unanimous public opinion, and it adapts itself to this unanimous public opinion (connsensus), while at the same time attempting to form it, the media becomes an integral part of the production of `universal consent'。
