As time entered july, mercedes-benz sales services limited, beijing, honoured its commitment to announce a full reduction in maintenance costs. After-sales services at reduced prices are available in the form of the “star emblem maintenance menu”, which includes basic a maintenance (basic protection), basic b maintenance (basic protection) and fixed-cycle spare parts replacement and wear and tear replacement services, and the menu price for all service elements is the “package price” for spare parts and working hours, which is applied uniformly throughout the country。
Benz's after-sale maintenance costs have been consistently criticized. Some personalized small sums of money, such as $130,000 for a smart to honour the young personality, are due to the smart name mercedes, which, according to the maintenance cycle set out in the official manual, costs $179,911 over a two-year maintenance period, and spare parts are equally modest, with a wheel of $6,000, a tire of $2,000 and 500 more hours of working hours, leaving more tear to the owner than oil. With the introduction of the new standards, the price of routine maintenance could be reduced by 20 per cent, based on a cycle of 60,000 kilometres per vehicle. According to mercedes distributors, some of the car-type items were more likely to fall by up to 50 per cent and many of them were believed to break aldicarb。
So, in concrete terms, what has happened to the mercedes maintenance costs, and is there any advantage in the comparison of the limo? The editor has tried to collect some comparative data, and you can see that:
A comparison of 50,000 kilometres of data from the three german-owned luxury cars shows that mercedes's protection costs are no longer “place-leading” and, instead, the replacement of oil filters, air cores, petrol cores, air-conditioning cores, etc., in addition to 20,000 kilometres, the projects are more concentrated, and maintenance prices in other kilometres are reasonable. The maintenance cost of 50,000 kilometres, totalling $10605, is still not low, but the most expensive maintenance bags have been dumped to odi。
With regard to the reasons for the decline in the price of mercedes, it may be that many people feel that it is just a price war, and the editor thinks that this should start with the history of benz china. In the years since then, mercedes was the first of the triads to enter china. In 1986, mercedes-benz (china) ltd. Was founded in hong kong, and then held hands with hong kong's transnational group lisbeth. As a result, the company acquired exclusive authority over the mercedes car in the country and introduced and sold the mercedes car. It was only in 2006 that the chinese headquarters in benz were relocated to beijing, where it was taken back from the chinese market general agency and after-sale functions. It is not excessive for the bank to contribute significantly to the initial development of mercedes in china, and to conclude an eight-year “protection agreement” with benz china (expiring on 31 december 2010), as well as to delineate “the sphere of influence”, including east china, which leaves the benz china in its throat, which has led to the “cleaning” and “liquidation” of benz china; it is not too much to defend its interests from the perspective of the bank. What would you do if you were the boss when the paradox began to emerge in beijing, when the domestic mercedes profited significantly less than the imported mercedes, the leah star, the dealer? How can the price of a new car, as a powerful distributor, be reduced when the profits of the new car are far less than those of the sale
The company has always been seen as an example by other distributors, but for mercedes there is suffering, and this legacy of history may turn into disaster at any time. At one point, the li's bank occupied 50 of the 120 car dealers in the interior of the country, and its directors became the largest shareholder in benz china through direct equity participation of 49 per cent. Such a monopolistic party is no exception to other domestic brands. What is most unacceptable to benz china is the fact that li’s company leads its own distributors to reduce prices significantly, even when imports of level e are 20,000 yuan lower than the national level e price, thereby protesting against the integration of mercedes china’s and beijing’s mercedes marketing channels, completely disrupting the mercedes’s price system and strategic vehicle deployment。
Until august 2012, after nearly two years of games after the expiry of the protection agreement, the daimler and lisung bank finally agreed that the ratio of shares of the two sides in the benz china marketing company had changed from 51:49 to 75:25 and that of daimler to 75 per cent. Listers such as the lisbeth, the lok, and the largest, although not in the same direction, have little control over mercedes. Benz is finally in control of its own destiny. Benz is the first to adjust china’s management team and then consolidate its distribution network. In december of the same year, mercedes-benz company ltd. Was established in beijing. After essentially addressing the breakdown of the price system, mercedes began to look at the high price after the sale。
It can be seen that benz himself has longed for a downward adjustment in the price after the full sale, and everything is a logical thing. Benz completed internal adjustments, which were followed by pricing adjustments, uniform management and sales consolidation. It took 10 years for mercedes to do so, and bmw odi has doubled the gap between mercedes and mercedes. Optimists are seeing a steady rise in the sales of mercedes, with some unexpected results. Mercedes sold more than 210,000 vehicles in china in 2013, an increase of 11 percentage points over 2012. In the first quarter of 2014, china's automobile market as a whole grew by less than 10 per cent each year, while mercedes achieved a 47 per cent increase in the same volume in china, well above the industry average, and companies finally entered the fast-growing lanes and consumer confidence in the mercedes brands grew. The sharp fall in post-sale costs, which brought back to the same level as the country's elite, even left the most expensive baggage to audi, not only to please existing customers, but also, and above all, to give potential consumers another reason for comfort. The price of maintenance after the sale can also be seen as a signal that the newly established beijing mercedes-benz sales service is firmly in control of power, and that since then, benz china will focus more on branding, from a brand and a practical point of view, than on the interests of distributors。
According to mr. Nike, managing director and chief executive officer, beijing benz sales services ltd., mercedes invests 2 billion euros; mercedes will drop nine new cars in 2014 and mercedes will put 20 new cars on the domestic market by 2015. Many heavy-pound products, including suv-gla, and the new generation of c-class products, constantly compensate for the inadequacy of their product lines. While the overall performance of mercedes in the domestic market is still lagging behind bmw and odie, mercedes is playing a counter-poll in the global market as c-class, e-class, and the entire new generation of s-class sell the world market. The integration of the new mercedes will not only bring tangible benefits to consumers in terms of lower maintenance costs, but will also bring new and more powerful vehicle-type and high-performance strategies, which will inevitably cause a new shock and change in the limo world, as we will see。
