The brands that were used by thousands of chinese families are now leaving the chinese market. There's a real problem with over 7 million chevrolet owners: how do you solve it when it's available?
Sales dropped out of china
In 2005, the chevy brand came into the chinese market, and the kouz and madrebo models used to be popular for some time. In 2014, it broke into 700,000 cars, and became a universal sales support。
But the good things didn't last long, and in 2018, when the three-cylinder engine strategy was introduced, the change of the main chevy model into the three-cylinder machine was met with a chill in the market. By 2025, only 874 retail sales had fallen by 83. 4 per cent compared to the same period last year。
Branding deviations
In the chinese consumer's mind, chevrolet, the bee in the shape of the transvestite, is the kind of car with a sense of muscle. But, in order to be able to achieve sales-related goals, the ad hoc nature of brands is gradually disappearing, and the degree of loss of brand-owned assets is considerable。
At this moment, the price range of the buick brand is moving in a lower direction, creating an internal squeeze on chevron. And, with china’s new energy car rising at a faster pace, chevrolet is getting closer to the edge of the transition process and less interested。
Sell it and transfer it to beakman
General motors claims to continue providing after-sale services to more than 7 million chinese owners. Specifically, chevrolet's sale will be moved to beak 4s。
By now, the official website of chevrolet has shown that several cities have withdrawn their dealers' stores, and only one in hangzhou is left in zhejiang province, and giling and jiangxi no longer exist. It is important that the owner travel to the authorized site of beake for future maintenance work。
Business transition to export mode
The chevrolet operation in china will be transformed into an export, and will continue to produce in china, and then sell it to other markets around the world. By 2024, the number of vehicles exported was 17,159, and by 2025 the number of vehicles sold was 15,917, which is already more than the number sold in the country。
This suggests that chinese factories are still going to produce the chevrolet model, except that, instead of selling it on chinese markets, they are going to export it to overseas markets as part of a common global strategy。
Extension of the joint venture to 2047
On the day of august 5th, an agreement was signed with the general motors to renew the joint venture, which was extended for 20 years, until 2047. The two parties will work together on research and development to integrate supply chains and global market resources。
Planning, by 2030, to launch a minimum of 30 new energy models, but mainly targeting the buick and cadillac brands, not in chevy, where the focus of joint ventures has shifted dramatically。
A revelation of the evolution of the joint venture brand
According to the executives with the joint venture brand, the case of chevron is not an indication of the decline of the joint venture, but rather of its failure to evolve. It's a little slow on the electric side, three steps slow on the smart side, and the brand's story is still ten years ago。
It's not just those who did well, but those who were willing to write scripts for china and turn global quality standards into brand models that can be used by chinese users。
Are you still driving it, after selling it and turning it over to buick's, you think the experience will be affected, and welcome to the comment area to share your views。
