Winner's 13-pound new ones! Multiple tactics are accelerating the recovery

I just had my 30th birthday last yearVictoryChina, again this summer. In recent days, the winner has been listed on the national market in a series of new hands-on pizzas and has launched a series of five new editions of 13, one of the most important developments in the brand in recent years。

This is said to be mainly aimed at creating a “pisa expert” industry leader and increasing the number of products that are more price-competitive, while at the same time increasing product power to provide consumers with a richer pizza option, in line with pizza trends and changes in consumption habits。

Despite the ongoing impact of the epidemic, the winner has been on the rise, with strong financial performance in the first quarter of this year. Data from china's triumph press show that, despite the effects of foreign currency conversion, sales of the first-quarter win-winner system increased by 57 per cent over the same period, sales of the same store increased by 38 per cent over the same period, and financial data recovered strongly。

Upgrade handcake bottom

Data from the aids counselling service show that the market in pisa, china, which reached 25. 2 billion yuan in 2018, is still on a steady trend. In fact, there is never a shortage of competitors on the pisa track. Data from the survey show that there has been a steady increase in the number of pisa shops in china, with 25,000 enterprises in china by mid-2020; even in the first half of the year of the outbreak, there were 3,728 new enterprises, an increase of 45. 1 per cent。

In recent years, a growing number of red pizza brands have emerged within the industry, while chinese consumers ' demands for food quality have increased as consumption trends have become more pronounced, and their desire to be able to enjoy the cook’s finely prepared diet now is growing。

Winner's brand-new for pizzas

According to recent consumer studies, especially among young consumers, there is also an increasing popularity of handmade pizzas, which are now being made, for young consumers of pizza-type products, who prefer rich material choices。

Thus, the winner responded to this market demand by introducing the "counsel of the winners" for "high-quality, professional handmade pie bottom" and making each bottom after the customer's order to ensure bottom quality. It's soft, it's biting, it's getting stronger。

It is understood that this new upgrade of the bottom of the pie, which has been developed by a team of winners for one year, has allowed the conglomerate to ferment for 36 hours at low temperatures, awaken its vitality and fills the whole of pisa with q bullets. In addition, the winner chose to use high-quality wheat pellets made from the fine parts of wheat imported from north america, so that the pizzas produced would spread the smell of pure and natural wheat。

Upgraded handcake bottom, now

The operation of hand-shooting pizzas is also more complex than in the past, with staff undergoing rigorous training, repeated exercises and daily rigorous operation and management to ensure the standardization of the food chain. To this end, since may this year, the winner has been training for more than a month in pizza with centralized training at the operational level, from company to restaurant managers, and the first-line staff of the restaurant have had to practice a number of hands on pizzas and pull them, and have been certified through internal inspections. A total of 13 additional pizzas were also trained to operate in synchronization。

The value of sex is king

The observation of the pisa market in recent years has shown that the rise in economic conditions has led to a growing “demand” of consumers for pisa. Rather than resting on pisa's “saturation” function, consumers would like pisa to fill their stomachs with a variety of and abundant cuisine to satisfy their appetites。

To that end, the winner, in addition to upgrading the bottom of his handmade pies, launched five large series of 13 pisa-rich pesetas, ranging from a completely new upgrade of classic tastes to a mix of selected exclusive and high-quality foods from all over the world, to an innovative product with a more “net-blowing” potential。

Research shows that consumption is concentrated in a wide variety of pizzas, most notably fruit and pork, and that the winner is therefore meant to add a meatless series to 13 new pizzas, as well as a fruit pizzeria. At the same time, the winner noted the consumer's passion for foods such as hot pots and barbecues, and the introduction of fresh spicy pizza to meet the heavy demand of consumers。

At the same time, the winner has always insisted on a “human, tasteless” price strategy. According to the information received, the new contestant filmed a series of pizzas, covering between $40 and $60 in excess price bands, to meet the food needs of different consumer groups at high value, whether “multiple meals” for families or “one-person meals” for singles, and found suitable products for the winners. Moreover, during the working day on 15 june and 25 june, the winner also launched a hand-shooting round of a new event in pisa in which he offered a strong concession to his customers。

I've come a long way

The small cook noticed that the winner had made good results in the first quarter of this year. According to the 100-score chinese financial paper, sales of the win-winner system increased by 57 per cent over the same year and sales of the same shop by 38 per cent。

This is the result of a combination of initiatives. Including: product power upgrading, regenerative restaurant environment, enhancedDigitalWait。

In fact, every year since 2008, the winners have been upgrading their menus in an iterative manner to innovate and develop a variety of products to meet consumer needs. From 2019 onwards, whether new products on the long-term menu, or short-term promotion or cross-border topic products, the winners have further accelerated the development of new products。

In march of this year, the winner again upgraded the menu and updated 40 per cent of the products. Whether it was the lobster pizza that was introduced earlier, or the buffet model that was launched last year's anniversary, it has had a good resonance, bringing fresh experiences to consumers and impressive brand growth。

This year's winner will always focus on the upgrading of the bottom of the pie, the abundance of the pie and the breakthrough in value for money, reinforcing the image of the “pisa expert” and the position of the industry. At the same time, the bingwins continue to regenerate the restaurant environment. It is known that more than half of the restaurants in the country are being re-engineered to provide a new feeling for consumers of different types and business circles through the full upgrading of the restaurant environment。

A new restaurant environment

It is worth noting that digitalization is an important asset for the victors to rise in opposition。

Add digitization

In 2021, the winners were digitized. It is understood that the overall objective of digitizing the winners is business online, user digitization and operations digitization. These include two important initiatives。

The first is digital empowerment to continuously improve user experience。

Core projects include the ikitchen digital kitchen and the cia customer insight system. In recent years, for example, the ikitchen smart digital kitchen has been built, using algorithms that combine the type of order, product mix, workstation real-time pressure, to manage kitchen production dynamically to achieve the best balance of quality, speed, efficiency, use of ai technology to make the product available faster, and now, to make the best possible use of fresh, hot, hot hands-on pizza。

The second is the digital interactive power of “love” members, serving members with multiple matrix social contact points and providing rich membership interests。

At the end of last year, the bremen launched the corporate micro-screen for the community-based membership management, using the ai engine to provide smart advice on membership rights through platforms such as ap, micro-screen, which includes points for money, monday membership, birthdays, etc., so that members can experience all aspects of membership benefits and interests。

At the same time, the finalists have introduced a prime-paying membership card that is very popular with loyal members, who can enjoy a five-percent discount on staple foods such as carcasses and steaks, and enjoy a preferential treatment that is not expensive. In addition, the entity gift card allows faithful members to present food as a gift to their relatives and friends, achieve multi-format social contact points and provide full service to members。

In addition, in terms of marketing, there has been a steady rise in consumer influence through attempts at cross-border marketing at such popular festivals as femininity, 517, and 618. According to the financial statements, the first quarter winner contributed 55 per cent of sales revenue, an increase of 9 percentage points over the same period last year. The current percentage of digitized orders for winners has increased from 65 per cent in the same period last year to over 80 per cent。