[summary] in the current mediumReformIn the past few years, there has been a great deal of changeTimes newsIn the process of disseminating reportsDisseminationIt seems to have become more rapid, lively and comprehensive and has received widespread public attention. So, inThe media ageAgainst this background, current-political journalism mustInnovationAnd reform, reflecting its real value. It is for this reason that the reform and breakthrough of current-life journalism in the context of the media era has been explored, with corresponding reflections and proposals。
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In an era of rapid information technology development, the emergence of the internet has contributed to the development of the media industry, while at the same time producing new forms of media integration. The emergence of the media has given more flexibility to current-political journalism, while at the same time giving more weight to current-political journalism. To reflect its real value, news of the times must adapt to times of change and innovation。
Integrating features of media coverage
1. Storyization of the content of news dissemination
In the context of media integration, current-political journalism has changed its history of boredom, rigidity and boredom, resulting in comprehensive reform, with greater emphasis on storytelling the content of the news, a way that is more visible to the public and that effectively links the policies, policies and so forth of the state to its own interests, making it more proactive and participatory。
2. Language-style pro-people
In the era of integrating the media, where coverage is closer to the daily lives of the people and more attention is paid to the lives of the people, emphasis should also be placed on the selection of styles in the context of current-life journalism, using local expression to the extent possible, reflecting the characteristics of civilianization, displaying virulence and goodwill between the lines and increasing the sense of popular experience and participation. In the context of media integration, there has been a dramatic change in the form and content of the news reports, focusing on the preferred way in which they are presented. The public has a sense of humor and affection in the content of the reports, a better understanding and knowledge of the content of the reports, and a deep appreciation of the feelings that they contain。
3. Interactive public participation
Rapid advances in information technology have made computers and mobile phones more widely available, and access to information is increasing. With the proliferation of news platforms, media developments have emerged as “everyone is a mediaman”. The same is true of current-political journalism, where people are actively involved in national politics, using new media to exchange information, to bring the content of current-political news stories closer to the will of the population, to express their aspirations and to increase their influence。
Reform and innovation strategies for integrating news coverage from the media era
1. Use of multimedia to make current-political journalism more diverse
Currently, current news coverage has reached the stage of integrating media development, with large multimedia conferences using open-door political news reviews, such as weibo, and allowing audience praise, reading, etc. Such reporting has increased the speed of dissemination while also ensuring its effectiveness。
In the case of the third nuclear security summit, for example, media outlets have recognized the importance of multimedia applications and have taken advantage of them, presenting a rich variety of forms of coverage, integrating and linking information about the conference with media technology, making it more systematic; finally, it is presented through a three-dimensional 3d map, reflecting the clarity of the content of current and political news messages, and providing a visual understanding of the content of the news to the audience。
2. Strengthening interaction with the social population
In the context of the media integration era, current-life journalism must recognize the importance of popular participation in society, engage audiences and strengthen interactive experiences, transform traditional forms of single-sex communication and generate a sense of participation. In particular, during the multimedia release of current-life news stories, it is possible to articulate its own views, which is followed by audience responses, the development of topical topics, the expression of audience voices, and the setting up of good ground for future current-life news stories, while enhancing political outreach。
Using avalanche news stories as a case analysis, the content of the stories was well interactive, particularly in the political communications segment, providing an overview of the audience's psychology and respect for the feelings of the audience, and receiving points of appreciation from many audiences。
In addition, in the course of the current-life news coverage, the “you ask and answer” section could be created, with due reference to the bbc-style news coverage, to communicate fully with the audience during the news reporting process and to receive feedback reflecting the interactive nature of the current-life news coverage。
In the case of the two national reports, many clients, microblogging and twitter have reported on the subject, which has resulted in different social voices, such as the “two-chamber” “two-chamber” and “two-chamber reviews”, which have enriched the content of the current political news, “i have questions for the prime minister” and provided a platform for the public to ask questions and express their views and recommendations。
3. Innovative journalism style
In the media age, it is essential that current-life news stories be combined with their own styles and features, and that they be adapted to the times, that they be effectively improved and innovative, that they break through traditional narrative styles, that they select new titles and that they be used in personalized language, that they be made more flexible, that they change the way they used to be serious narratives and that abstract words be more specific, and that they also reflect the transparency of current-life news messages, create a good communications climate, integrate them into the mindset of the audience, and play a leading role in news reporting。
4. Policy positioning of news coverage
Each country had its own public information policy, which reflected its economic and political system, as well as its value orientation. The information policy is closely linked to information mechanisms, the state system, etc., and is primarily used to express the attitude of the country's rulers towards the media. The concept of policy is one in which many national experts have different perspectives and expressions. According to some scholars, policy refers to political acts committed by political parties, political groups and state organs that serve cultural, political and economic objectives for a certain period of time, while it is also the norm for a series of acts, including decrees, regulations, methods, etc., whose main manifestations are directives, laws, executive orders and action plans。
In the view of the author, the concept of summary information policy should be analysed in a narrow or broad sense. Public information policy is analysed in a broad sense, mainly in the areas of journalism policy, journalism management policy, etc. In a narrow sense, news stories are sometimes presented in the form of propaganda and discipline, or in the form of journalism policies。
Concluding remarks
In the context of the big data age, the traditional media industry in our country has been hit hard and has opened new opportunities for development. Traditional forms of journalism must be reformed and broken, as must current-political journalism, which must be focused on the experiences and needs of its audiences, using a wealth of multi-media coverage to increase the speed of its dissemination and to guide its audiences to a comprehensive understanding of national policy guidelines, making empirical narrative styles more personal and ultimately opening a new path for the development of a media that is appropriate for current-political journalism。
Today's society values the development of the mass media, and governments adopt targeted information policies that regulate the behaviour of the various media outlets, while at the same time reorienting the media sector through information policies, which are relevant to social development and the implementation of national policy. It is essential that current-life journalism be the voice of the party and the state, that the voices of the people be heard, that the party's voice be heard, that the content of the news be developed in the context of the social development goals set by the government and the party's policies, and that it ultimately have some social influence and leadership。
(by the department of radio and television, hunan huai city)
