It's a lot of moneyGetting newsChange of sight。
On 23 march, internal correspondence was sent indicating that ho yi, who had previously served as vice-president of the online video service, had taken over as head of the news service and was also the editor-in-chief of the network。
The former chief of journalism, wang shih, will be reassigned to the pcg social platform and application line. It has been reported that wang shuu was the chief producer of the internet-enabled music project, which took place in 2021。
Can we get the message
He's got the press behind himRevenue from advertisingKeep going down。
In 2021, advertising in the news media generated $13. 3 billion, a decrease of 7 per cent over the same period, with a sharp decline of 25 per cent in the fourth quarter. In the first quarter of 2022, over 2. 3 billion yuan was spent on advertising in the news media, a significant decrease of 30 per cent over the same period and 27 per cent in the ring。
In the financial statements, one of the words mentioned in the announcement explains the continuing decline in media advertising revenues: “in the second quarter of 2022, to date, the advertising market continues to be depressed, in a difficult market environment ...”
However, according to the daily securities journal, the decline in its earnings is not just an overall environment in the advertising industry, but it is also problematic for it to be heard. “the advantages of propagating news, content and short-term orientation are diminishing, resulting in a lack of long-term strategies”。
Many years ago, the content products were scattered among the various business groups, and the daily express was part of the web media business group (omg), the qqc viewer was part of the social network business group (sng), and the qqqc browser was part of the mobile internet business group (mig), but the three products were not able to add up to today's headlines, and integration was necessary in the event that they were lost。
The launch of the pcg (platform and content business) on 30 september 2018, following a major restructuring of the organization, was a strategic integration of social, content and technology, as well as an attempt to mobilize the resources accumulated in the field of content in an attempt to achieve overall leadership in the content industry。
The revised pcg covers several major lines of operation: news, video, film, animation, information stream, social platforms. The management cadres and products at all levels come from four different business groups, with more than 8,000 employees, one of the largest communicators。
But when the teams that are used to fighting each other come together, they play differently, they don't agree, they don't agree, they don't all go away overnight。
At that time, the outstanding third man, the chief operator, who was also president of ieg&pcg, sought the overall direction of the content strategy: traffic and quality。
But now that the internet dividend has moved from the age of flows to the age of stocks, the direction of brand marketing has shifted。
It's the news that's trying to get you to open your eyes again
In fact, last april, the news agency had just changed its head。
At that time, chen juxhong, former head of the news agency, was reassigned to the cdg (enterprise development group), and chen juxhong was a senior newser who joined the news conference in 2007. It was at that time that his majesty was the head of the news agency。
Chan ki-hong pushed depth and quality during her tenure. It is a well-known fact that news bulletins are conducted in a studio system, where users look at the news on a daily basis in such columns as “away of good rain” “small rain” and “small rains”, which are part of their studios, each of which covers content ranging from financial books, documentary literature, videos and entertainment。
In this vertical area, news alerts are specialized in news hot spots, in depth, especially original content and in-depth coverage。
This content strategy, however, while ensuring quality of content, also raises its own industry barriers and leaves behind the downside of the portal era of “editors to decide what they can and cannot see”。
Having taken over, wang poetry advocated a personalized approach to the news and diversified the content of the news, starting with a reform that promoted digitalization and algorithmization。
Under this initiative, the various departments involved in the placarding of news have again been restructured and integrated. In addition, the evaluation criteria for purveying news have been changed: the quality of content is no longer evaluated, the reading volume is not evaluated, and the original content has added value to the brand of placarding news, but the impact of content on the purveyation of news app is emphasized, and the possibility of updating and extending user usage for apple。
At the end of last year, a number of teams were disbanded or relocated as a result of the change-induced dynamics. This included the transfer of the li lon team, the former deputy editor-in-chief of the internet, who produced famous programmes such as queer xiii, to the flag of the televised video。
Managing director liu yongping once said: “it takes time to remain forward, with enough sense of crisis and strategic foresight to lead to the next era.”
The current change of style will sustain the positioning and development strategy of quality news messages and will increase efforts to upgrade content and products to break the age-old industry inertia of computer-driven and competitive users。
This means that the news will return to the larger direction of the content of the product, that more investment will be made in the field of quality information, and that i will lead the content-producing team directly after i am the chief of news。
