In mid-december, a whole-way tracking system based on nfc (nearline communication) chips entered the consumer's view with the mass listing of the rich rice “smooth” in the lion village agricultural machine cooperative。
It's so rich
This is not just a bag of rice on the market, but a vivid microcosm of a “transparent revolution” from the field to the table. How can technology make agricultural products “origin” detectable, qualitative and trustable? The reporter walked into lion village to find out exactly what happened。
Each bag has an id:
The fingertips touch and see the rice
On the side of the rice fields, the agronomist bronze used his mobile phone to match the marking on the bag of rice. On the sound of " poaching", the screen immediately jumps to an informative retrospective page. There is no shortage of data from plant owners, base aerial surveys, soil weather data, agricultural records at all stages of growth and, ultimately, reports of selenium content testing。
Trace page
Key periods such as paddy buds, seedlings, plantings, and poaching are recorded on the page and the types, times and doses of drug fertilizer are clear. The base shot shows a flat and ecologically sound planting environment. “we want consumers to see for themselves how clean their rice comes from.” blue says。
Data support comes from the test report panel. Documents such as organic certificates, heavy metal tests and agricultural produce certificates displayed on the page are directly related to the batch. Of this total, 0. 12 mg/kg of selenium content was measured, meeting the national criterion for ammonium (0. 04-0. 3 mg/kg). “the last year was 0. 094, and this year, through soil improvement and organic farming, the level rose by almost 30 per cent. I'm sorry。
“consumers can see the life of rice directly through phone contact.” in this way, it is hoped that the promise of food will become normal and that every agricultural effort will be seen。
The diversity advantage of "visible":
It's good and good
Provides a back-to-back gas for the entire process, derived from the hard quality of seed sources. This year's main new type, tae yo-soo, has recently been officially declared the “sichuan agricultural majors 2026”。
Tae yo-soo
“it also reflects the forward-looking nature of our selection.” blanche blue, a variety that has been selected under the guidance of professor mahu, sichuan university of agriculture, has been screened on multiple rounds and has emerged from more than 20 candidate departments, with characteristics such as resistance stability and rice plaster length, showing good application prospects and promotion value。
The blanche compares the "tai yo-yu" with the traditional species: the former are clearly longer in size. He further explained that this morphological advantage led directly to higher whole-metre rates — less processed and more food-rich. "not only do you win on your face, but your taste is softer."
Tae
Quality was quickly recognized in the market: “the warehouse is moving fast, many of its guests are returning and asking for more”. According to blanche blue, the rice grains of tae yosumi, which harvest about 80 tons, have been ordered by hundreds of clients and have now been sold for more than 50 tons, leaving some 30 per cent, and are expected to be exhausted by spring。
Technical escort quality enhancement:
Expert “currents”, data enabling
The full release of the advantages of the variety is dependent on precision field management. The base specifically invites teams of experts from sichuan agricultural institutes, such as the sichuan institute of agriculture, to reach out to the fields to provide practical advice on scientific breeding, ecological deworming and effective promotion of selenium at key agricultural time nodes, such as breeding, plastering and slurry。
Team of experts sent technology down to the field
“we have proposed to optimize our work programmes in a timely manner, moving from `experience' to `data'.” blanche blue suggests that this model of “scientific diagnosis-precision enforcement” is key to a significant increase in selenium content this year. “the combination of organic cultivation and selenium nutrition management ensures the dual quality of safe and nutritious permafrost.”
Reporter's handwritten
Proceeding from a small nfc chip, the practice of profit-making town has revealed a clear modern agricultural path: the use of technology to break down the production of “black boxes” and to create “visionable archives” from the field to the table. This is not just the story of the “smuggling” of selenium; it is an industrial innovation that begins with the choice of varieties, is based on technological empowerment, and is finally built in trust. It has won markets with visible qualities, gained confidence with transparent information and provided a new paradigm of practical and sustainable development for rural renewal。
